Business Casual

By now, you should know what this episode is about. Check out the rest of the series.

Everything thinks one way. We need to think the other way.

Just be open. You can’t make money if you’re not open. You can’t make money if you make it hard for people to give it to you. Don’t just be open; look open. Showcase your offers. Tell people you exist.

Discover why traditional metrics might be misleading in content creation and how genuine engagement beats numbers. Explore the home brewing industry's shift from metrics to creating valuable products, emphasizing the importance of understanding audiences. Learn how prioritizing meaningful content can build lasting relationships with customers, paving the way for success.

Yea, why?!

Discover the journey of transforming a home basement into the perfect video studio. Explore the challenges faced during the renovation and uncover key tips for creating a flexible, efficient recording environment. Learn how small changes can lead to big improvements in video quality and workflow. Get inspired by innovative solutions and practical advice for anyone looking to enhance their own creative space.

Authority Hackers shut down their course. Brew Tubers stopped publishing. Nobody is sure of anything. TikTok? Picking the right thing to focus on. The rise of AI and the fall of Google. What’s next?

When I scroll through social media, all I see is bad content. This tells me it's easy to succeed if you analyze what NOT to do.

I think the title speaks for itself here.

This is the case of traffic vs influence. You don't need direct traffic to grow your business. You need to influence. We live in a zero-click internet world. Why worry about traffic when you could keep it for yourself, which is what all these platforms are doing? So what does this mean?