Stacking Growth | The B2B Marketing Podcast

The way we carve up sales territories has been around for over a century, an arbitrary geographic location. But the way we sell has changed drastically, especially in the last decade. So why in today’s age of selling are leaders still splitting up territories this way? And is there a better way? We asked Hayes Davis, Co-Founder and CEO at Gradient Works, and he says there is. In fact, he’s so convinced there is, he and Co-Founder Jenn Davis built an automation platform that increases rep attainment by helping new business sales teams transition from underperforming territory models to dynamic book management. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

We've all been trained to create once and distribute forever. But is that really the best way to create content? Each platform is different, meaning that for your content to be as effective as it can be, you need to optimize each piece of content being put out for the channel it's intended for. In this episode, Tory and Matt talked to Sam Balter, Director of Media Content at Zoominfo and he shares key insights about some of the trends that he and his team are seeing around content. He also talks about his strategy for creating content specifically for each channel and how that affects how you need to think about your distribution strategy. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

“Facts Tell. Stories Sell” - Tory Kindlick You need to find a way to tell a story that your audience can resonate with. Stories are memorable and raw data is not. That’s why it is so important to be able to craft a narrative through the data you are presenting. So what do good stories contain and how can you incorporate those elements into your data storytelling? A good story starts with a hook A good story has an arc A good story evokes emotion But how do you incorporate these things into B2B reporting? In this episode Tory and Allison take you through the steps you can take in your own reporting to tell a compelling story that elicits action. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

In this episode, we dive deep into some of the most common questions we see on paid media. Sam Kuehnle talks with some of our expert performance marketing managers here at Refine Labs including Bob Kahns, Ryan Olestro, and Kyle Taylor to address: Optimizing for down funnel performance vs conversions Should we be investing in branded search? Should you be following Google Recommendations? How much should you focus on quality score? Should you be running competitor campaigns? Prioritizing campaigns with limited budget The difference between Google Analytics audiences and Google Ads Audiences And more…

In this episode, our panel of DDGs and PMMs includes Matt Willbanks, Matthew Sciannella, Jonathan Unger, and Bob Kahns. We took questions from the audience which included:  - How would you create demand for a new category as a marketing team of one? - If starting from scratch, what's the recommended strategy for LinkedIn Ads? - How do you make the jump from performance marketing to demand gen? - and more! Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

Most marketing teams know that building a successful podcast involves more than just building an audience: that podcast and the audience it serves need to, eventually, contribute to actual revenue dollars. But a lot of podcasters fall into the trap where they get wrapped up in vanity metrics or don't have a mapped-out strategy to turn a podcast into a revenue-driving marketing tool. In this episode Tory and Matt welcome Lindsay Tjepkema, Co-Founder and CEO of Casted. They discuss the 5 stages of building a revenue-driving podcast with what Lindsay calls The Amplified Marketing Maturity Curve. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

You know the situation: Q4 hits. You're under paced to goal because everyone likes to forecast up and to the right, so Q4 has some pretty steep goals. The only problem is, Q4 is also the shortest quarter of the year; holidays, people using PTO, everyone is burned out, and a general slowdown in spending. So the question begs to be answered, "what can I do to achieve those hefty goals?"  In this episode, Ashley and Evan talk about the levers you can pull and the tactics they use with clients to ensure the best possible outcomes from your marketing efforts in Q4 (and how to make sure you're not sandbagging future gains for short-term wins). Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

In this episode, Carl and Cassidy are talking to Jessica Watts, Co-Founder at Mud City about everything outbound. Some of the topics they cover include: - Destigmatizing Outbound Sales - List Building - Value Props and Messaging - Commonalities Between Sales and Marketing - And More... Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

Launching a successful demand gen program is something that a lot of marketing leaders strive for. But it's easier said than done. Common hurdles include: - Crafting a compelling point of view - Outlining a strategy - Getting buy-in from the C-Suite - Executing on both paid media spend and organic channels - And more... These are all the things that Grant Duncan has done successfully in his time as VP of marketing at Zingtree. In this episode, he talks with Sam and Sidney to discuss exactly how he did that. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

Marketing and Customer Success are frequently viewed as separate parts of the organization. Marketing is typically categorized as a pre-sales role, while customer success is generally viewed as a post-sales function. Sure, there are the occasional asks where marketing needs a customer testimonial or case study, but those are not typically high priorities from either side. But what if that changed? What if marketing and customer success worked together to craft better stories that answered customer questions, decreased churn, and increased upsets and cross-sells? In this episode, Tory and Matt welcome Madelyn DePrey, Head Of Customer Success at Aircall to talk about why marketing/customer success alignment is so important. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.