The Futur with Chris Do
The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Episodes
Mentioned books
33 snips
Mar 11, 2026 • 19min
Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423
Jodie Cook, entrepreneur who built and sold JC Social Media, shares her journey from accidental personal brand to a scalable, sellable company. She discusses how buyers value systems and talent, shifting team culture from process-dependent to ‘founder vibes’, and the Rule of Five for effective management. Hear strategies for gentle handoffs, training staff to represent the founder, and avoiding founder-dependence.
55 snips
Mar 4, 2026 • 11min
10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422
Ten tactical rules for building an authentic personal brand, focused on mining your origin story rather than inventing a persona. Tips include choosing different over better, using social media as your resume, flipping perceived flaws into strengths, pushing through the dip, and crafting repeatable stories and catchy phrases to attract a loyal tribe.
70 snips
Feb 25, 2026 • 42min
How to Build a Standout Brand w/ Mo Ismail | Ep 421
Mo Ismail, personal branding expert and entrepreneur, explores how to build presence while juggling multiple passions. He and Chris discuss why you should "pick a fight" to stand out. They cover being a correct contrarian, spotting symbiotic versus parasitic side interests, and the importance of building a strong core before branching out.
84 snips
Feb 18, 2026 • 56min
The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420
Goldie Chan, writer and founder known for LinkedIn video strategy and her book Personal Branding for Introverts, explains how introverts can be visible on their own terms. She talks reputation versus branding, using the online “virtual room,” managing social anxiety and energy, the idea of loud introverts, visual identity as a shortcut, and her ideal daydreaming framework.
30 snips
Feb 11, 2026 • 60min
From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419
Wambi (Wombi) Rose, co-founder and CEO of LovePop, turned intricate pop-up paper art into a $400M retail success after a Shark Tank moment. He talks pivoting from a failed kiosk model to e-commerce, applying naval architecture to design, using UGC for growth, and building a vertically integrated production moat. Short, gritty stories about risk, massive pivots, and scaling creativity.
30 snips
Feb 4, 2026 • 1h 11min
The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418
Panache Desai, a contemporary spiritual teacher and author, shares a short, grounded perspective on vibrational transformation. He reframes burnout as living from fear and survival. Conversations cover redefining success as peace. They explore surrendering control, giving without attachment, embodiment practices, and a 21-minute breath practice to shift from hustle to inner alignment.
58 snips
Jan 31, 2026 • 13min
Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417
A critique of measuring creative worth by likes and views. A look at making content from honesty to foster genuine connection. Tips for checking your intentions before posting. A warning that manipulative launch tactics and constant CTAs erode trust. A reminder that authenticity, not metrics, builds lasting audience loyalty.
11 snips
Jan 29, 2026 • 1h 16min
Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416
Jodie Cook, entrepreneur, author, and speaker focused on long-term strategy and personal growth. She and Chris explore playing the long game in business and life. They contrast short-term wins with infinite games. They discuss scarcity mindset, authenticity compounding over time, and designing a life you never want to retire from.
33 snips
Jan 24, 2026 • 7min
How to Beat the Competition Without Lowering Your Prices w/ Chris Do | Ep 415
They challenge the idea that creative work is a commodity and explain why cutting prices harms businesses. They explore how imagination, packaging, and storytelling turn plain products into premium offerings. They show how time-to-result, certainty, and guarantees boost willingness to pay. Everyday examples like lettuce and luxury fruit illustrate how positioning creates value.
23 snips
Jan 22, 2026 • 48min
Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414
Dr. John Demartini, a prolific researcher and educator on human potential, shares his journey from severe learning challenges to becoming a transformative figure. He discusses how reframing trauma shapes our perception and behavior. With stories from his youth as a homeless surfer, he emphasizes the importance of values and accountability. The conversation highlights the power of gratitude and daily practices to bring about resilience and personal growth, inviting listeners to rethink their narratives around hardship and success.
