The Futur with Chris Do Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423
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Mar 11, 2026 Jodie Cook, entrepreneur who built and sold JC Social Media, shares her journey from accidental personal brand to a scalable, sellable company. She discusses how buyers value systems and talent, shifting team culture from process-dependent to ‘founder vibes’, and the Rule of Five for effective management. Hear strategies for gentle handoffs, training staff to represent the founder, and avoiding founder-dependence.
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Accidentally Naming A Business After Yourself
- Jodie accidentally named her agency JC Social Media at a networking event by using her initials.
- She started the business at 22 with little thought to naming, mirroring common professional naming conventions like law firms and family businesses.
What Buyers Really Pay For
- Buyers value three things: a repeatable system, a reliable book of business, and the talent/team, not the founder's name.
- Chris explains that these elements let a company survive beyond any single person's presence and are the real acquisition assets.
A Seven Figure Offer Derailed By One Employee
- Chris recounts receiving a seven-figure offer to buy his company that fell apart because a key employee refused to go with the deal.
- This showed how essential individual talent can be to a sale, even when systems exist.