Jodie Cook
Entrepreneur and former agency founder who built and sold JC Social Media, sharing experience on personal branding, systems, and scaling teams.
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Mar 11, 2026 • 19min
Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423
Jodie Cook, entrepreneur who built and sold JC Social Media, shares her journey from accidental personal brand to a scalable, sellable company. She discusses how buyers value systems and talent, shifting team culture from process-dependent to ‘founder vibes’, and the Rule of Five for effective management. Hear strategies for gentle handoffs, training staff to represent the founder, and avoiding founder-dependence.
