Shopify Masters

We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales. King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes. For more on King Kong Apparel and show notes: https://www.shopify.com/blog/king-kong-apparel-prelaunch  Tune in to learn How to use the scientific method to come up with a business idea How to drive traffic to a pre-order page How to build up excitement for new product releases  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

You'll learn from an entrepreneur who used consultations to quickly evolve and adapt his business over time.  The Nue Co. helps people redefine their relationship with good health and how supplements play a part in that. For more on The Nue Co. and show notes: https://www.shopify.com/blog/the-nue-co-data  Tune in to learn How to use consultation surveys to learn exactly how to market to your customers The most challenging part of having a 12-month product development process Why they chose to advertise using billboards  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

For more on Revival Jewelry and show notes: https://www.shopify.com/blog/revivial-jewlery-crowdsource   Tune in to learn How to manage a business that requires customization for every product How they crowdsource the design of their jewelry How they market their business when 50% of their customers are buying products as gifts  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

We chat with Marissa Groots from STIL on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies.  STIL a company that aims to design organizational products that inspire women to feel, work, and find their best selves. For more on STIL and show notes: www.shopify.com/blog/stil-marketing  Tune in to learnHow she was able to sell out her first production run using her life savings  Why the moved from focusing on big influencers to featuring their customers into brand ambassadors How she turned a seasonal business into predictive and stable revenue throughout the year   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, we chat with Dean Legg of PureChimp about social media ads and how to achieve high conversion rates in a saturated market.  PureChimp sells Feel good Japanese matcha green tea and  100% natural skincare. For more on PureChimp and show notes: https://shopify.com/blog/purechimp-social-ads Tune in to learnHow to increase your conversion rateWhat to do when you see a lot of competition entering your marketThe pros and cons of the different paid advertising platforms Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from entrepreneurs how they built and scale an online business by only using Instagram.Healthish sells health-based products that help you live a 'healthish' lifestyle. For more on Healthish and show notes: https://www.shopify.com/blog/healthish-influencer-marketing  Tune in to learn What is a golden trifecta rule for choosing products How to identify Influencers to do Instagram influencer marketing What is an ideal Influencer marketing deal  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

You'll learn from an entrepreneur on how they built a 7 figure T-shirt business and how they differentiated in a saturated market. Tumbleweed TexStyles is a Texas-inspired lifestyle apparel brand that was started by two high school teachers with a passion for fashion, music, outdoors, food and culture. For more on Tumbleweed TexStyles  and show notes: http://shopify.com/blog/tumbleweed-texstyles-side-hustle  Tune in to learn What should T-shirt entrepreneurs not to waste their time and money on How to test and design before moving into production What is the best time to email your customers  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Thom and James Elliot are the brothers and owners behind Pizza Pilgrims, a chain pizzerias in London and Oxford, United Kingdom. From road tripping and learning throughout Italy for a summer to hustling at street markets to operating 13 locations, The Elliot brothers had to pivot quickly when the impacts of COVID-19 closed their restaurants’ doors.For more on Pizza Pilgrims and show notes: https://www.shopify.com/blog/blog/pizza-pilgrims-pivotIn this episode you will hear: How Pizza Pilgrims transited from a street vendor into a chain of restaurants How to establish employee retention programs within the hospitality industry The process of creating mailable pizzas and moving a restaurant online  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll hear from: Chris Meade from CROSSNET on how they experienced a 500% increase in salesJess Ekstrom from Headbands of Hope on their masks donation programGamal Codner from Fresh Heritage on tripling  their marketing budgetFor more on our guests and show notes: https://www.shopify.com/blog/shopify-masters-catch-up-2   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine Leconte  shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube. Justine is a French fashion designer creating ethical clothing for all body types. For more on Justine Leconte and show notes: https://www.shopify.com/blog/justine-leconte-youtube  Tune in to learn Why fast fashion is a bad business model How to grow your YouTube channel to your first 1,000 subscribers How to create a giveaway that generates a lot of attention  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.