Shopify Masters

We want to hear from you! Have feedback about the show or suggestions on who you like to hear from next? Take our short listener's survey here: https://www.shopify.com/survey  Tune in to learn: Julie's journey of turning home remedies into a natural skincare line with a cult followingHow Province Apothecary was featured in notable publications like Vogue Magazine, Goop, Refinery 29Why content marketing played a vital role in scaling the businessFor more on Province Apothecary and show notes: www.shopify.com/blog/province-apothecary-pivot Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

On this episode of Shopify Masters, we chat with Uri of Milky Mama Canada on his journey of bringing the Milky Mama brand to Canada.  Tune in to learn How to structure a licensing deal with a bigger brand Why and how to localize a product when you are selling in a different country How they used Facebook ads to build a huge list of leads before launching their business  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

You'll learn from Chase on how they partner with trusted voices in specific communities to project a message that resonates with their consumers. For more on PowerDot®and show note:www.shopify.com/powerdot-partnership   Tune in to learn How to educate a customer that might be skeptical about your product Why this entrepreneur thinks about his online store as a physical retail store and it guides his decision making What are trusted voices and how they can be powerful in your marketing  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business.For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-nicheTune in to learnThe power of a “shallow rock bottom” and how it can help to quickly rebound from failureThe importance of in-person validation and pricingHow to identify a product or category that is more primed for the word of mouth marketing Have you ever head of Exchange Marketplace? It’s Shopify’s marketplace to buy and sell businesses. In addition to browsing businesses that are up for sale, you can now gift a business to an aspiring entrepreneur in your life for as little as $50. Visit https://exchangemarketplace.com/categories/gift-a-business  for more information.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you’ll learn from an entrepreneur how they extended the demand for bicycles and where to get the best feedback for your product. Brooklyn Bicycle Company manufactures bicycles & bicycle accessories to help people move around cities.For more on Brookly Bicycle Co. and show notes: https://www.shopify.com/blog/brooklyn-bicycle-product-development Tune in to learnHow they sold as year’s worth of bikes in one quarter alone and the logistics involvedThe 3 ways to compete in a marketplaceHow they use showrooms to learn why people did and didn’t buy Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

From bypassing discounts to incorporating social impact, for more on how these three previous guests  are planning for BFCM and show notes: https://www.shopify.com/blog/shopify-masters-bfcm-roundup Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, we chat with Rod Johnson of BLK&Bold on the importance of representation, creating change within communities, and plans for the future.  For more on BLK&Bold and show notes: https://www.shopify.com/blog/blk-bold-social-impact  Tune in to learn Why Rod and Pernell left their corporate careers to start an impactful businessHow BLK&Bold established their retail relationshipsThe importance of scalability when building a business model Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

This week we are chatting with Dan Blacklock of BoxThrone about crowdfunding, SEO, and customer experience.For more on BoxThrone and show notes: https://www.shopify.com/blog/boxthrone-crowdfundingTune in to learn What factors led to the success of their $900,000 Kickstarter campaignWhat are the critical steps to take after your crowdfunding campaign endsWhy your SEO efforts should be focused on ranking high for Google Image Search results Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

You'll learn from an entrepreneur who used the power of TikTok that led to selling out their entire inventory for 6 months. For more on Peace Out Skincare and show notes: https://www.shopify.com/blog/peace-out-skingcare-tiktok  Tune in to learn When should you invent a new product or simply improve on an existing product How they use TikTok to acquire new customers The unique benefits of SMS marketing  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from an entrepreneur who built her business from a personal need by creating stylish blue light glasses that merge fashion with function. Klassy Network since expanded to clothing and accessories. For more on Klassy Network and show notes: https://www.shopify.com/blog/klassy-network-social-marketing   Tune in to learn What is their 321 strategy that grew their Instagram to their first 1000 followers The criteria they look at to evaluate business opportunities and ideas Should you or should you not outsource your Facebook ads to an agency  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.