

Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books

Jul 14, 2022 • 29min
Does Canada Have An Innovation Problem?
This episode of Shopify Masters is part of our collaborative series with the Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, focused on specific tips and trends for entrepreneurs. For more, check out our show notes: https://www.shopify.com/blog/dan-breznitz?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jul 12, 2022 • 28min
How Eight Sleep Grew to a $500M Valuation By Building Relationships
The Eight Sleep team has built impactful relationships with investors, manufacturers, and influencers that have helped the sleep fitness company grow.For more on Eight Sleep and show notes: https://www.shopify.com/blog/eight-sleep?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Tune in to learn: How Matteo made the gradual transition from lawyer to entrepreneur and his experience running and selling his first company.The two-pronged product strategy that Eight Sleep uses to generate repeat purchases and upgrades.How Eight Sleep uses live customer service demos to replicate the in-person buying experience for online shoppers.How Matteo thinks about delegation and extending responsibilities to executives at Eight Sleep.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jul 7, 2022 • 26min
How Vitaly Grew Without Relying on Ads
This episode of Shopify Masters is the first in a collaborative series with our Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, hosted by Adam Levinter, the Founder and CEO of Scriberbase—a firm that helps companies thrive in the ecommerce subscription economy.Each episode will feature an inspiring business owner sharing their knowledge on the best ways to grow an ecommerce brand on Shopify. Listen as usual in your favorite podcast app, or visit the Learn With Shopify YouTube channel to watch a video version of this podcast series. For more on the episode and tips: https://www.shopify.com/blog/vitaly
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jul 5, 2022 • 26min
How This Urban Contemporary Gallery Targets Their Niche Customer Base
Tune into this episode to learn: How to target a niche customer base How Klaus transitioned from a marketing agency to an art gallery The intricacies of running a business with a physical storefront and online business What qualities Klaus look for in partnerships with various artistsFor more on Pretty Portal and show notes: https://www.shopify.com/blog/pretty-portal-targeting?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jun 28, 2022 • 26min
How To Grow Your DTC Business On A Budget
Tune into this episode of Shopify Masters to learn: How to scale your DTC business on a budget Why Goldilocks avoids the “clearance crutch” and doesn’t discount their products. The reason they prioritized free shipping and free returns of Goldilocks products from the start (and how they’ve made the numbers work.)Why the Goldilocks’ co-founders decided it was important to register a trademark for their business name. For more on Goldilocks and show note: www.shopify.com/blog/goldilocks?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jun 21, 2022 • 24min
How Stonemaier Games Went From Crowdfunding Campaigns To A Multimillion-Dollar Business
Check out Shopify's official merch store: https://shopify.supply/ and use the code: PODCAST for 10% all your complete order. Our collab series with Learn With Shopify is coming soon in July, subscribe to the Youtube Channel at: https://www.youtube.com/c/learnwithshopify?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Learn how Stonemaier Games launched successful crowdfunding campaigns, found the ideal manufacturing partner, and built a strong online community.For more on Stonemaier Games and show notes: https://www.shopify.com/blog/stonemaier-games-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jun 14, 2022 • 26min
Secrets To Building A Referral Program That Actually Works
Tune into this episode to learn: How Pluto Pillow built a referral system that’s led to 20% of their orders coming from referrals. How the company’s appearance on Shark Tank has impacted their business—despite not signing a deal.Why joining the 500 Startups accelerator helped Pluto Pillow expand their network of entrepreneurial peers and supercharge its growth with venture capital fundingFor more on Pluto Pillow and show notes: https://shopify.com/blog/pluto-pillow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jun 7, 2022 • 28min
How XO Marshmallow Used Community Building to Grow Their Business
Tune into this episode of Shopify Masters to learn: How XO Marshmallow generated the initial buzz for their business using PR and traditional media. How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design. The customer research and planning process that went into the company releasing their first 12 marshmallow flavors. For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

May 31, 2022 • 29min
How MiiR Stays Profitable While Giving Back $3 Million Dollars
Tune into this episode of Shopify Masters to learn: The design principles that allowed MiiR to stand out in a crowded market How to build a business framework that allows for growth and impact Building in transparency through annual reports to update customers on the impact they are creating For more on MiiR and show notes: https://shopify.com/blog/miir?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

May 26, 2022 • 28min
Selling on TikTok: How Fireflyslime Turned Content into Sales
Tune into this podcast to learn: How to create product launches to a sold-out audienceCreating contentFor more on Firefly Slime and show notes: https://www.shopify.com/blog/fireflyslime?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.


