Shopify Masters

Jordan Nathan, founder of Caraway, discusses creative marketing strategies that helped his brand become one of the fastest-growing DTC brands. Topics include conveying the brand story, working with influencers before launch, inventory management, pre-order model, evolving marketing strategies, and initiating new product lines and design.

Former dancer turned successful entrepreneur, Sarah Chisholm, shares her journey of building a baking business from scratch after a career-ending injury. Topics discussed include transitioning to entrepreneurship, breaking down big goals, sourcing ingredients, creating soulful artisan boxes, and strategies for engaging with the community and growing the business.

Bombas’ one-for-one giving model redefined the sock category. Co-founder Randy Goldberg shares how to launch a business that balances purpose and profit successfully. For more on Bombas and show notes: https://bit.ly/3Tmj6Tc Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Founder Dianne O’Connor shares how she was inspired by magazines to create an entertaining digital experience for Weston Table customers.To learn more about Weston Table and show notes: https://www.shopify.com/blog/weston-table-entertainment Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this podcast, Momofuku's CEO discusses the restaurant's impact on the New York food scene and their successful entry into the home cooking products market. They also emphasize the importance of storytelling, marketing strategies, creating a sense of community and authenticity in consumer packaged goods, and the advantages of the direct-to-consumer space. Additionally, they talk about the growth of Momofuku through data analysis and personal development of the guest from intern to CEO.

STARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. Chad Stark and Ashley Stark, the third generation to run the family business, explain how they manage the different brands and lines of business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators.To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Kimberley Gordon launched Selkie, a dreamy, size-inclusive fashion brand after mourning the loss of her first company- Wildfox. She shares valuable lessons and essentials for launching any fashion label.For more on Selkie and show notes: https://bit.ly/3GqV3uB Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its customers.For more on Magnolia Bakery and show notes: https://bit.ly/3GctWUi Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling online.To learn more about perfectwhitetee and for show notes: https://www.shopify.com/blog/perfectwhitetee-wholesale-to-dtc Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.