Small But Mighty Agency: How to Grow Your Agency

When you think of a niche for your business, you might naturally consider a specific industry or market. But a niche isn’t always an industry; it can be a service you offer. Case in point, meet Allie LeFevere, the co-owner of Obedient Agency.Their niche is humor, and they help grow brands that make people laugh. In this episode, we explore the creative process to generate humour-driven marketing and how this agency owner protects the greatest asset of creativity while on the path to building a seven-figure business. Tune in to learn more about: The creative process to generate humour driven marketingHow she creates space in her business to generate wildly creative ideas Why having a well-oiled machine helps her stay in the creative laneHow her business partnership thrives despite differences Show Links–Obedient Agency: https://www.obedientagency.com/–LinkedIn: https://www.linkedin.com/company/obedient/–Instagram: https://www.instagram.com/obedientagency/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank you for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you at the next one. 

If there’s one constant in owning a business, it’s getting comfortable with change. As business owners, we need resilience in the face of change, whether changing business models, shifting marketing strategies, or building a team. Change isn’t just about us, “the business owner”; it affects the people in our business. Leaders effectively managing their teams in an ever-changing environment is vital to business success. Today on the podcast, we explore best practices for change management and change leadership. And suppose you're wondering how to scale a consultancy. In that case, we explore how this change management consultant is growing into an agency by building up apprentices and confidently letting go of the client-facing role in her business.   In this episode of Small But Mighty Agency: How do leaders manage their business in an ever-changing environmentWhy change leadership principles, not just change management is vitalGrowing her consultant into an agency through apprenticeship How she confidently let go of the client-facing role in her business Show Links-Helios Consulting: https://www.heliosconsulting.ca/-Kait Dinunzio LinkedIn: https://www.linkedin.com/in/kaitdinunzio/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Is it easier to start an agency when you’ve worked for agencies most of your career? The answer isn’t a straightforward yes or no. Running an agency requires more than just doing the work of servicing clients; it requires building a profitable and sustainable business.  Taralyn and her partner went from solopreneur to an agency owner in 10 months with 23 clients and quickly grew to a team of six people. In this episode, we explore the different thinking required to go from working in the business to ON the business, and we talk through how the things that got them here won’t get them where they want to go. Show LinksBold Lip: https://boldlip.ca/LinkedIn: https://www.linkedin.com/in/taralyncarver/Instagram: @boldlip.creativeGrab Your FREE Mighty Pod Team Model This episode is brought to you by the Mighty Pod Model What if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeIf you want a multiple six-figure and beyond service business that won’t sink when you stop working? Build a Mighty Pod Model that scales and lead a team you love. I’ll show you how. Click this link to save yourself the time of figuring out a service model that creates more capacity in your business Now it’s time to build your Small But Mighty AgencyThanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode please subscribe and share it with a friend. Connect with me on Instagram, LinkedIn or visit my website

What is the fastest way to $500K in a service-based business? Today’s guest shares how she and her business partner scaled to $500K in sales in their first year without using complicated marketing strategies or being on every platform to market their business. Growth for this agency owner has also meant steadily growing a team and leaning into processes that have helped them grow to multiple seven figures Join me to hear how this agency owner earned half a million in her first year and how she and her partner scaled it to multiple seven figures in five years.Show LinksUpHouse Inc: https://uphouseinc.com/Kiirsten's LinkedIn: https://www.linkedin.com/in/kiirstenmay/Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS MethodThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

The one thing you need to have a sustainable agency? Happy Clients. Great client management can mean the difference between a happy client who stays for the long term or a frustrated client who churns. And we know that it costs a lot more to find a new client than to retain one. Nobody understands this better than our guest, Taylor McMaster, who owns an agency that provides fractional client account managers to seven-figure agencies. So what’s the secret to having consistent rockstar client account managers who keep clients happy? It's all in stellar hiring and training processes. Tune into this episode to learn more about mastering client management.  Show LinksDot and Company Website: https://www.dotandcompany.co/Dot and Company Instagram: @dot_and_companyGet my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS MethodThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

This small but mighty agency owner used the Upwork platform to grow his animation agency to multiple six figures in under two years. Going from solopreneur to a team of nine, Guillermo Chan went from a 9 - 5 job to building the business of his dreams, where he gets to do what he loves and make an impact on the lives of others. In this episode of the podcast: Using Upwork to grow a service-based business to high multiple six figures Immigrating to a new country, taking risks and following his passionHow the challenges of mental health inspired him to start his agency Show Links: Broken Pencil StudiosBroken Pencil Instagram Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS MethodRecap the episode, give the listeners a call to action, tease the next episodeThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

How are creatives, consultants, and marketers making multiple six figures thriving in an increasingly crowded marketplace?The great resignation left a door wide open for more businesses to consider working with freelancers, contractors and boutique agencies because employees were leaving like never before, which created demand in the marketplace. On the other side of that same coin, the pool of writers, designers, and animators either freelancing or starting their agencies widened, creating a saturation of sameness. There is one common key business decision I see solopreneurs make to get out of the sea of sameness and reach multi- six figures in their service business. This key business decision helps them grow more quickly and profitably.In this episode, I share what I see contributes to the success of first-year multiple six-figure service businesses.Show LinksEconomic Innovation Group article on The Start-Up SurgeAudrey Joy Kwan Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS MethodThanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share

Are you stuck in your business feeling like client work is dependent on just you, and you worry it will all go down the tank when you stop working? If you don’t know how to change that – or maybe you do, but it hasn’t turned out how you thought it would? Tune in to discover: Why do some business owners remain the bottleneck even after getting systems and processes in place?Where do you start when documenting systems and processes and get it done without overwhelmThe method to get processes in your service business done in less time and with less stressAccess our free productized service workflow to leverage our approach of one service and one system at a time. Which system to start with if you are at capacity and need to overcome revenue plateau Show LinksGet the FREE Productized Service Workflow.WebsiteLinkedInInstagramsupport@audreyjoykwan.comWhere To Start When Documenting Systems for Your Business? Here’s our approach to get it done in less time and with less stress. Curb the overwhelm that stops most business owners from creating the structure and control they need to grow the business with systems and processes.  Most creatives, consultants and agency owners cherry-pick random systems to document and as a result, get buried in what feels like a never-ending list of processes that you just don't get done.  To get it done in less time and less stress, start with one service. Download our free productized service workflow to identify the different systems in one service AND then choose one system at a time.  I promise you, when you start with one service and then choose one system in that service, you'll get to leverage your processes to grow your business faster.  USE THE FREE PRODUCTIZED SERVICE WORKFLOW TO GAIN MORE CLARITY TODAYThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

What makes a creative agency excel past its competition?Nurturing and protecting the creative spirit in the team. The creative spirit is the secret sauce for an agency to do outstanding creative work. Some call it “strategic magic” or “zone of genius.” I like to think of it as the art that makes their craft possible. Let me explain The craft is the production, it's 80% of the work, but the creativity, the strategy, the zone of genius is the 20% that makes the 80% excellent. That 20% is the art. We chat with a seasoned creative agency owner on how he nurtures creativity in his team,  finds opportunities to help the team stay accountable and protects creativity from getting derailed by clients who don’t get the creative process.Tune into this episode to explore: How he inspires the creative spirit of his team in his creative agencyWhat’s working for training and developing creative talentIdentifying opportunities to transfer knowledge to his team The power of teaching clients how to work with his agencyWhat is the difference between clients who treat your agency as a vendor versus clients who treat you like a partner and say yes to only the latter?  Proactively educating clients to have a better partner relationship with their agency Show linksWebsite: https://www.pinwheelcontent.com/LinkedIn: https://www.linkedin.com/in/toddanthony/The Delicatessen : https://delicatessen.substack.com/Get my signature COMPASS method inside our Team Growth Roadmap. This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more ease.Gain clarity on the strategic systems and leadership actions to create a self-managing team to support your clients and free up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS Method.Thanks for listening to the Small But Mighty Agency Podcast. If you enjoyed this episode, please leave a review on Apple or send a screenshot on Instagram while tagging me  @audreyjoykwan

When this seven-figure agency owner surveyed 50 of his clients about what they valued when working with a small agency, the response was a surprise. It wasn’t the price and it wasn’t even quality. The top three things the clients of this seven-figure agency want to see from an agency are experience, communication and processes. Yes, processes. Processes are like guardrails. By definition, a guardrail is a barrier placed along the edge of something such as a staircase to keep you from falling off the stairsWhen your processes are guardrails and clients are educated on how your uniquely created guardrail supports them on the road to getting the results they want, your processes add a tremendous amount of value for your clients.In this episode of the podcast, tune in to exploreHow processes can set you up for premium pricing. Going from generalized marketing services to productized video and animation services Intentionally building a business with value-added processes How processes empower creatives to be more creative How educating clients on processes supports making more moneyShow LinksWebsite: tripwiremedia.comLinkedIn: ca.linkedin.com/in/dougdarlingGet my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS Method