Small But Mighty Agency: How to Grow Your Agency

Audrey Joy Kwan | Growth Strategist for Agencies
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Oct 19, 2022 • 9min

Why Productize Your Service? Do You Need It?

What makes a service business high ticket and sets you up to get paid like an expert? Here’s the thing to know, it’s not about doing more in your business; it's actually about doing less. Hear why productized services and the agency model support you to do less while providing exponential value to your clients and how it gets you out of being the bottleneck in your service business (hint: it has something to do with your intellectual property and how the agency model has changed.) -Episode 48: Success: How to get more time freedom in your service business and make money (even on vacation) with Justin Salters-Case Studies: audreyjoykwan.com/case-studiesDid you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/cheatsheetIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheetHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 
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Oct 5, 2022 • 32min

Success: How to get more time freedom in your service business and make money (even on vacation) with Justin Salters

Do you want more time to work on the business rather than in it?When Justin reached out to me for help, he was the bottleneck in his business. His service delivery processes lived in his head, so he spent his day-to-day implementing services, managing clients, and providing client strategy. He was doing it all with little time to focus on real business growth. It wasn’t sustainable, and he didn't have the time and freedom he craved. We made changes that supported him to streamline his business, gain more freedom and take time off without worrying things would fall apart. Six months later, Justin shares what’s happened since working together and how he is now leading a scalable company that no longer rests only on his shoulders. He has a service business that can run without him and continues to make money even when he’s on vacation. Justin's journey through entrepreneurship will inspire you no matter where you are in your business. And suppose you want to get service delivery, client management and strategy off your plate. This episode just might give you the confidence to take the next step in that direction.In this episode, we’ll discuss Why focusing on streamlined service delivery processes earlier creates exponential growth How he stopped being a bottleneck in his business and gained more freedomHow service delivery processes helped him transition from consultant to CEO How to have exponential growth without working more hours or compromising service deliveryShow LinksWebsite: heysalty.comLinkedIn: linkedin.com/in/justinsalters/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/cheatsheetIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheetHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 
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Sep 21, 2022 • 26min

Jenny Smith: How transparency helps this multiple 7-figure agency owner have an engaged team

What is the greatest asset for a multiple seven-figure agency?After ten years as the CEO of her agency and another 12 years before that working as a creative director – thats’ 22 years - Jenny Smith knows her team is the greatest asset. In this episode, Jenny shares how transparency about her agency's profit and losses helped her team understand the financial basics and raise the level of trust, ultimately leading to committed and engaged team members.If you want to hear how transparency and being imperfect helped her have a multiple 7 figure business, keep listening.On this episode of the Small But Mighty Agency: The power of being an imperfectWhat her previous agency life taught her about growing her team How to help your team feel part of something bigger What strengths does she lean into to lead a multiple 7-figure agency Breakthrough and break down moments of running her multiple 7-figure agencyShow LinksWebsite: https://rayagency.ca/LinkedIn: https://www.linkedin.com/in/jenny-smith-3631308/Instagram: https://www.instagram.com/rayagency/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 
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Sep 7, 2022 • 21min

Ray Wang: How this SEO strategist made consistent $10K months by keeping it simple

If you’re a consultant or marketer who hasn’t hit consistent $10K months yet, this episode demonstrates its possible by keeping it simple. It requires effort, of course, but you don’t need to make it complicated. It's all about being persistent. Why are we talking about consistent $10K months on the podcast today? It’s the launchpad to growing a service business with a team. $10K months unlock more cash flow to do things like getting more support in your business. It opens your mind to make consistent $20K, $30K and beyond months. Tune in to hear the organic methods that have led this strategist to consistent $10K months.Show LinksWebsite: https://www.rwdigital.ca/LinkedIn: https://www.linkedin.com/company/rw-digital-marketing/Instagram: https://www.instagram.com/digital.rw/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
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Aug 31, 2022 • 25min

Afton Brazzoni: Lessons learned from her first 5 hires while transitioning from solopreneur to agency

So what’s stopping you from getting more help? You might be thinking it seems like a risk to make another hire. What comes first? Is it getting the new hire or the new clients? It’s the age-old chicken or egg question. While every scenario has different considerations on who to hire and in what capacity, one thing holds, don’t wait till you’re overwhelmed to hire. If your business is not growing consistently, it might be that you’re still too much day-to-day, working in the business, rather than on growing the business. Hear how this business owner went from side hustle to solopreneur and now an agency, during the pandemic, by making the right hires. Tune in to this episode of the Small But Mighty Agency for insights on:How to get comfortable with leading a teamThe journey from side-hustle to a six-person teamWhen is the right time to start building a teamShow LinksWebsite: scribenational.caLinkedIn: linkedin.com/company/scribenationalInstagram: @aftonbrazzoniDid you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/cheatsheetIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheetHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you on the next one. 
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Aug 17, 2022 • 24min

Amanda Nelson: The rollercoaster ride to making $500K year in her agency

You’ve reached capacity, now what? Building your business requires different priorities, decisions and leadership at different stages of growth. When you hit capacity, you need to put the brakes on and focus on building internal capacity. Internal capacity is processes and team members who can help you serve your clients and grow your business. Ignore internal capacity building for too long, and you can break your business. Hear how this agency owner focused on marketing and sales to get to $500K, the mistakes she made that almost broke her business and how she’s moving forward to a million. In this episode of the Small But Mighty Agency: Finding the right partner to grow the business Lessons learned from being at capacity When to pump the breaks in your business so that it doesn’t breakWhat not to do again when experiencing a growth spurt Building an account management team Show LinksWebsite: https://www.theartofb.ca/LinkedIn: https://www.linkedin.com/in/theartofb/Instagram: https://www.instagram.com/theartofb.ca/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/cheatsheetIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheetHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you on the next one.
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Aug 3, 2022 • 26min

Cara McColman: How to build a better team with personality assessments

How can you inspire your team to greater heights? The short answer is to be a more effective leader who knows how to inspire the best in people. But what motivates one person doesn’t always inspire the next. That’s why personality assessments can help inform better leadership. We explore how personality assessments help you hire better, become a better leader and support you to reach your business goals faster. In this episode of the Small but Mighty Agency Podcast: When to use personality assessment in the hiring process How personality assessments support retainment of talentImproving workplace culture and creating lasting change How to give your team a common language for improving communication  Show LinksWebsite: https://www.peoplecore.ca/LinkedIn: https://www.linkedin.com/in/peoplecore/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/cheatsheetIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheetHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 
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Jul 21, 2022 • 33min

John Vuong: Leaving the 9 to 5 to Build a 7-figure Marketing Agency

Do you know an opportunity when you see one, and more importantly, are you willing to take that risk? Saying ‘yes’ led this service-based business owner from a 9 - 5 job to a seven-figure business. There’s a saying in entrepreneurship: “you’ve got to jump off the cliff and build your wings on the way down.” Today’s guest did precisely that  – with no experience in marketing, he quit his job to launch a marketing agency. His journey to a seven-figure business isn’t an overnight success story; most businesses are not; a success story is made up of time and work that goes unseen. Tune into this episode to learn:  How he delivered a marketing service he had no idea how to deliver Starting a service niche business with zero experience The mistakes that helped him get to seven figures Why his zone of genius was both a gift and a hindrance to growth How he uses processes and systems to encourage learning and development in his teamShow LinksWebsite: https://www.localseosearch.ca/LinkedIn: https://www.linkedin.com/in/john-vuong-205b2917/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/cheatsheetIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheetRecap the episode, give the listeners a call to action, tease the next episodeHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 
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Jul 7, 2022 • 24min

Dianne McKay: Lessons learned from buying a marketing agency

What inspires someone to buy an existing marketing business? Meet Diane. After selling her successful first business, she decided to return to work by purchasing a marketing agency. Diane shares her decision-making process and what she would do differently if she were to do it again. Plus, hear the strategies she uses to become the go-to agency in her county and the marketing activities to get more clients. Tune into this episode to explore: What motivated her to buy an established agency?How did she transition from employee to owning an agency What would she do differently if she bought an agency again? The approach to building the reputation of her business as a go-to agency for her countyHow she inspires her team to stretch outside their comfort zonesShow LinksMustang Mktg: https://www.mustangmktg.com/LinkedIn: https://www.linkedin.com/company/mustang-marketing/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you on the next one. 
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Jun 23, 2022 • 22min

Nanci Corrigan: Having the courage to pivot your business

What pivots do you need to make in a business as it grows? All businesses will at some point make a pivot - it's a strategic move that you take to ensure that your business remains viable and profitable. In this episode of the Small But Mighty Agency podcast, meet Nanci, she is an entrepreneur of 25 years; she’s owned and operated an agency and has gone through multiple pivots, including her most recent one, where she pivoted her niche. Tune in to hear how she made the strategic decision to narrow her niche and tap into her wisdom of wins and fails from leading teams for two decades. Show LinksC3inc: https://c3inc.ca/LinkedIn: https://www.linkedin.com/in/nancicorrigan/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

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