Behavior Gap Radio

Carl Richards
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Jan 21, 2026 • 8min

1374 | What Is Real Financial Planning

Dive into the intriguing world of financial planning, where meaning takes center stage over money. Discover the concept of 'real financial planning' and why it’s more than just numbers. Carl emphasizes the importance of aligning your resources with what truly matters in life. He tackles the baggage that comes with labels and highlights financial planning as a unique lens for exploring deeper values. Don’t miss the insights on how your capital can reflect your priorities!
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Jan 20, 2026 • 11min

1373 | Goals Grow Out of Purpose

In this episode of Behavior Gap Radio, Carl explains why goals should grow out of purpose, not the other way around. Rather than starting with numbers or aspirational targets, he shows how a clear sense of purpose gives goals meaning, flexibility, and durability. When goals emerge from purpose, they stop feeling like pressure or performance metrics and start acting as directional markers that can evolve without shame. Carl shares client stories to illustrate how purpose anchors goals, keeps them from becoming brittle, and reminds us that the point was never the goal itself. The point was living in alignment with what matters in the real world, where plans change and clarity is always provisional.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 
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Jan 19, 2026 • 11min

1372 | Writing the Statement of Purpose

In this episode of Behavior Gap Radio, Carl walks through how to write a Statement of Financial Purpose and why it matters more than values lists, slogans, or motivation. Drawing from personal experience and years of planning work, he explains how a clear purpose acts as an orientation device, not a prediction or a pep talk. A good statement of purpose narrows choices, reduces decision fatigue, and creates coherence over time, especially when trade-offs show up or conditions change. It doesn’t eliminate fear or guarantee outcomes. It simply gives you a heading when the path isn’t clear and reminds you how to decide when you don’t know.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 
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Jan 16, 2026 • 6min

1371 | Purpose-Based Planning

Explore the fascinating world of purpose-based planning, where clarity and vision align to shape our decisions. Discover how defining your purpose leads to more durable choices, simplifies trade-offs, and empowers you to say no to distractions. Learn why the right environment is crucial for identifying your true goals, allowing for deeper reflection and emotional stability. Carl contrasts traditional problem-solving with a purpose-informed approach, highlighting that true direction comes from understanding the 'why' behind our actions.
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Jan 15, 2026 • 7min

1370 | Problem-To-Solve Planning

Explore the art of planning through urgency with a bow-and-arrow analogy, illustrating how to tackle pressing problems effectively. Listener questions highlight that sometimes, solutions don’t mean full financial plans, but focused tactics instead. Discover the characteristics of problem planning—it's narrow, stabilizing, and often temporary. Carl emphasizes the power of asking, 'What's the problem that needs to be solved?' for clarity and stress reduction in decision-making, while warning against forcing purpose in chaotic times.
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Jan 14, 2026 • 18min

1369 | Purpose, Goals, and Plans

In this episode of Behavior Gap Radio, Carl shares an essay on purpose, values, and goals, and why so much anxiety around planning comes from starting in the wrong place. He explains how goals feel brittle and high-pressure when they’re mistaken for purpose, and why missing a goal can feel like a personal failure when the deeper “why” isn’t clear. By untangling purpose (the enduring why), values (how it shows up), and goals (temporary, adjustable guesses), Carl shows how planning becomes calmer, more flexible, and more human. Start with purpose, let goals emerge, and allow plans to adapt without shame.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 
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Jan 13, 2026 • 10min

1368 | Why Have Goals in an Uncertain World?

In this episode of Behavior Gap Radio, Carl asks a fair question: If the world is uncertain, and plans are just guesses, why have goals at all? He reframes goals not as promises or predictions, but as values-informed guesses that relieve pressure instead of creating it. Carl explains the three reasons goals still matter in an uncertain world: they give us direction when the path isn’t clear, they create a quiet gravitational pull toward what matters, and they offer hope when certainty isn’t available. Goals don’t lock us in. They help us keep moving.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 
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Jan 8, 2026 • 11min

1367 | A Plan Is a Hypothesis

In this episode of Behavior Gap Radio, Carl continues his exploration of what a plan actually is—and what it isn’t. A plan, he argues, is a hypothesis: a best guess worth testing, not a promise or a prediction. When we treat plans like guarantees, we invite overconfidence at the start and panic when reality inevitably changes. Instead, Carl reframes planning as an ongoing process of learning, adaptation, and course correction, where change signals insight, not failure. The real value of a plan is orientation, flexibility, and a clear way forward in uncertain terrain.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 
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Jan 7, 2026 • 9min

1366 | What a Plan Actually Is (Intro)

In this episode of Behavior Gap Radio, Carl begins exploring a deceptively simple question: What is a plan, really? After weeks of unpacking risk, uncertainty, and the limits of prediction, he reframes planning as a living practice—not a promise, forecast, or static document. In a world that isn’t stable or fully knowable, a good plan acts as a working model that helps you adapt, stay oriented, and remain aligned with what matters most as conditions change. This episode sets the stage for a deeper look at planning as an operating manual for navigating reality.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 
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Jan 6, 2026 • 5min

1365 | The Most Intimate Form of Risk

In this bonus episode of Behavior Gap Radio, Carl reflects on a conversation with an entrepreneur facing what she described as “terror” on the edge of launching deeply personal work. He explores the difference between building something as a business case and creating something as art—and why the latter carries a unique kind of risk. When you say, “Here, I made this. I hope you like it,” you’re inviting the most intimate form of feedback there is. Carl explains why that fear makes sense, why it can’t be eliminated, and why the only real option is to feel it fully… and do the work anyway.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

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