1365 | The Most Intimate Form of Risk

In this bonus episode of Behavior Gap Radio, Carl reflects on a conversation with an entrepreneur facing what she described as “terror” on the edge of launching deeply personal work. He explores the difference between building something as a business case and creating something as art—and why the latter carries a unique kind of risk. When you say, “Here, I made this. I hope you like it,” you’re inviting the most intimate form of feedback there is. Carl explains why that fear makes sense, why it can’t be eliminated, and why the only real option is to feel it fully… and do the work anyway.

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