Behavior Gap Radio

Carl Richards
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Feb 13, 2026 • 9min

1391 | Step Two: Goals

In this episode, Carl walks through the second step of purpose-based planning: turning purpose into goals. Rather than asking clients to name goals out of thin air, he explains how goals naturally grow out of conversations about what matters, giving people permission to relax, guess, and explore without false precision. Carl shows how to frame, prioritize, and rank goals based on what’s truly at stake for each client, reminding us that goals are provisional, flexible, and meant to clarify direction, not lock anyone into a rigid plan.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 
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Feb 12, 2026 • 16min

1390 | Step One: Define the Purpose

In this episode, Carl walks through the first step of purpose-based planning: uncovering what truly matters before building any plan. He describes purpose as something to be rediscovered through careful, human conversation rather than invented, and shares practical ways to ask better questions, listen for emotional clues, and turn values into a clear Statement of Financial Purpose. The goal is simple but foundational. Start with "why," so every future decision has something solid to align to when the noise, fear, or complexity shows up.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 
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Feb 11, 2026 • 8min

1389 | Managing the Tension

In this episode, Carl explores the productive tension between problem-to-solve planning and purpose-based planning, and why great planning requires moving fluidly between both. He explains how advisors should meet presenting problems with real empathy while quietly listening for deeper signals about purpose, meaning, and values beneath the surface. The work, he argues, isn’t choosing one approach over the other. It’s serving the human in front of you, solving what hurts right now, and gently guiding the conversation toward why any of it matters in the first place.Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 
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Feb 10, 2026 • 10min

1388 | Planning as an Ongoing Practice

A reframe of planning as a living practice that adapts as life and priorities change. Discussion of why fixed plans create pressure, shame, and defensive behavior. Exploration of a rhythmic approach: pause, orient, act, notice, and adjust. Tips for treating planning like ongoing maintenance to learn faster and stay grounded in uncertainty.
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Feb 9, 2026 • 14min

1387 | Resilience Is Not Strength

A rethink of resilience: it's not grit but smart design that avoids needless exposure. A backcountry skiing near-miss reframes risk management into choosing safer terrain. Discussion covers building margin and guardrails in plans, spotting fragile over-optimization, and how avoiding danger increases enjoyment and keeps failure survivable.
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Feb 8, 2026 • 6min

Where Your Treasure Goes, Your Life Follows

A reflective look at what people truly value and how those priorities shape daily life. Exploration of treasure beyond money to include relationships, reputation, career, power and ego. Discussion of how money and time become organizing forces and practical clues in checkbooks and calendars. Suggestions for using financial and scheduling signals to realign priorities.
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Feb 6, 2026 • 7min

1386 | Planning With Energy, Time, and Attention

They explore planning beyond money to include energy, time, and attention. The conversation shows how invisible costs like exhaustion, distraction, and resentment can sink otherwise solid plans. A skiing story highlights how absent attention ruins meaningful moments. Attention is framed as the true currency of relationships and meaning, and planning means aligning all forms of capital with what matters.
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Feb 5, 2026 • 9min

1385 | Optionality as Safety

A lively take on why keeping options creates real safety instead of heroic commitment. Short, reversible actions are praised as a way to learn and expand choices. Slack—time, money, energy—is reframed as protective margin. Plans are treated as testable hypotheses that should be narrowed only after gathering information.
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Feb 4, 2026 • 15min

1384 |The Power of the Next Local Optimum

Carl explores why dramatic leaps often fail and why complex systems resist linear plans. He teaches a navigation approach: know where you are, set direction, take the next tiny step, and repeat. The episode highlights micro actions as safe-to-fail experiments, how action creates clarity, and why small experiments outperform heroic acts.
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Feb 3, 2026 • 7min

1383 | Why Energy & Attention?

Carl breaks down four types of capital: money, energy, time, and attention. He zeroes in on why attention often matters most. A skiing story shows how activity can feel empty without presence. The conversation explores trade offs and how attention creates meaningful experiences.

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