Behavior Gap Radio

Where Your Treasure Goes, Your Life Follows

Feb 8, 2026
A reflective look at what people truly value and how those priorities shape daily life. Exploration of treasure beyond money to include relationships, reputation, career, power and ego. Discussion of how money and time become organizing forces and practical clues in checkbooks and calendars. Suggestions for using financial and scheduling signals to realign priorities.
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ANECDOTE

A Personal Study Of Money Wisdom

  • Carl Richards describes studying wisdom traditions about money as a long research project.
  • He lists Buddha, Lao Tzu, and Jesus as sources that had much to say about money.
INSIGHT

Treasure Directs The Heart

  • Where you place your treasure shapes your thoughts, desires, and actions.
  • Carl Richards argues that treasure becomes the organizing force that your life orients around.
INSIGHT

Money Often Becomes The Center

  • Money and work often become the central organizing forces in people's lives.
  • Carl Richards notes we fit everything else around money and use it to keep score.
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