

OOO - A Web3 Marketing Podcast
OOO - a Web3 Marketing Podcast
OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want.
We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks.
Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from.
Get in touch: alex@outofordinary.xyz
#web3marketing #web3marketingpodcast #cryptomarketing
We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks.
Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from.
Get in touch: alex@outofordinary.xyz
#web3marketing #web3marketingpodcast #cryptomarketing
Episodes
Mentioned books

May 17, 2023 • 54min
#20 Behind the Scenes: Crafting a Go-To Market Strategy for 3 Upcoming Games W Bryan DiSanto
Hello everyone and welcome to a new episode on OOO.
This week's guest is Bryan DiSanto, Head of Brand and Communications and InfiniGods, a gaming studio.
We touch on
* Personal branding and how we got to a staggering 20 K followers on Twitter
* Community building strategies and what helped them succeed at InfiniGods
* Their go to market strategy for their 3 games that are about to be launched
Get in touch:
LinkedIn - https://www.linkedin.com/in/bryandisanto/
Twitter - https://twitter.com/brydisanto
InfiniGods - https://twitter.com/InfiniGods or https://infinigods.com/

May 11, 2023 • 40min
#19 How to start a community from 0 and now look for startups to invest in - w Andrew Sayles
Hello everyone. This week's guest is Andrew Sayles, founder and CEO of Coffee and Crypto.
Tune in to see how he started Crypto and Coffee, how he’s building his community, how he invests in startups, how many women are part of his community and more.
Get in touch:
Andrew Linkedin -https://www.linkedin.com/in/andrewsayles/
Andrew Twitter - https://twitter.com/CloseSomeSayles
Follow Coffee and Crypto - https://twitter.com/CandCEveryday
Play his game - monopoly.cafe

Apr 26, 2023 • 1h 4min
#18 The Web3 Marketing Playbook: Strategies for Success in a Decentralized World with Mark Soares & Carolyn Rogers (Blokhaus)
Hello everyone!
Spoiler alert: marketing for blockchain projects can be creative!
Wonder how?
Tune into today’s episode, featuring Mark Soares, Founder and CMO of Blokhaus and Carolyn Rogers, Head of Marketing from Blokhaus, talking about anything and everything blockchain marketing:
👩💻 From challenges for professionals in the space
📱 Choosing the right agency
💵 Blockchain for B2B
🖥️ Using AI in their work
🚀 Doing marketing for blockchain projects
+
all of those 17 questions you dropped on the LinkedIn comments section and wanted an answer to.
Get in touch:
Mark Soares: https://www.linkedin.com/in/markjsoares/
Carolyn Rogers: https://www.linkedin.com/in/carolynerogers/
Blokhaus: https://blokhaus.io/
Feedspot's list with top 50 podcasts in Web3 to listen to - https://blog.feedspot.com/web3_podcasts/?feedid=5517428

Apr 19, 2023 • 32min
#17 How to track the health of your community and build a strong marketing strategy with Lukas Macner
Hello everyone!
This is why, this week’s guest on is Lukas Macner - Growth Manager at AhoyConnectWe touch on:🕺🏻 Why Web3 Marketers rave about them📈 How to grow your user base📚 How to create stickier and more exciting content…….. to get the people going!️🔥 Use cases of what others are doing and what you could also replicate👩💻 Differences between different types your audiencesAnd more.Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people.
Get in touch:
Lukas - https://www.linkedin.com/in/lukasmacner/
Ahoy Connect - https://www.ahoyconnect.com/

Apr 12, 2023 • 49min
#16 How to grow a personal brand in Web3 and land jobs with Giancarlo Rios
Hello everyone.
This week's guest is Giancarlo Rios, Web3 marketing director and business development lead. With over 8 years experience in digital marketing with companies and agencies around the world. He’s worked with companies like Experian, Honey, Universal and more. Transitioning full-time in Web3 since 2021, he’s looking to continue to build his personal brand and apply his experience to building incredible products, services and communities.
He also hosts a weekly Twitter space that gains the attention of thousands of people a week covering all web3 current events.
In today's chat, we speak all about Web3 personal branding:
* the importance of personal branding in web3
* Different types of platform and what to use
* Growth tips and tricks
* Leveraging your personal brand to land jobs
* Marketing tools to use to continue your growth
Get in touch with Giancarlo:
LinkedIn: https://www.linkedin.com/in/giancarlo-rios-4b4883123
Twitter: https://twitter.com/GianTheRios
Tools he's mentioning: Lucky Trader, NFT inspect, Super Spaces.

Apr 5, 2023 • 52min
#15 How to organically build relationships on Linkedin and land Web3 clients with Zack Deris
One of my favourite guests is Zack Deris, and I brought him in to talk about how he’s been building organic relationships on LinkedIn and landed over 300 clients.We go over:➡️ Personal brand building➡️ How he builds organic relationships and what’s his process➡️ His inbound and outbound lead gen process➡️ Why and how he built his 100 community➡️ What’s his deal with Exclusibleand more.
Get in touch with him:
Zack - https://www.linkedin.com/in/zdnft/

Mar 29, 2023 • 44min
#14 How to position yourself as a Web3 marketer - with Kseniia Baziian
Hello everyone!
This week's gues is Kseniia - CMO at Premia Finance and Marketing & Strategy Mentor at Outlier Ventures and the Blox accelerators.
With 9 years of experience in marketing across Web2 and Web3 projects, she focuses on creating and implementing efficient marketing strategies that bring brand awareness and drive product users via traditional and crypto-native marketing tactics.
In our chat we touch on :
* Web3 education
* What to look at when building your marketing team in Web3
* How to stand out as a Web3 marketer
* using PR in Web3
and more.
Get in touch:
Kseniia - https://www.linkedin.com/in/kseniia-baziian-98382652/

Mar 22, 2023 • 50min
#13 How to find different sources of revenue as a Web3 company - with Estefano Ramirez
Web3 is full of Web3 consultants.But do they know what they’re talking about?This week's guest is Estefano Ramirez, CMO at VEMP GROUP Ltd, founder of TONSMA, growth advisor at DAH Fund & WalletPor, .and he is one of the most knowledgeable Web3 marketers I know.
We touch on multiple subjects of growth in the gaming industry and not only.
And to break it into parts, we speak about 3 major subject (with tons of examples)
Token sales
Collabs and partnerships. Does and dont’s
KOL & influencer marketing how to(s)
Get in touch:
Estefano: https://www.linkedin.com/in/estefano-ramirez/
Vemp - https://www.linkedin.com/company/vemp-group-ltd/
TONSMA - https://www.linkedin.com/company/tonsma/

Mar 16, 2023 • 55min
#12 How to launch a new Defi Project. Branding. Positioning. Growth - The SafeYields Story
This week's episode is very exciting, as I didn't only bring a new DeFi project, but the agency that did the entire strategy and that's helped SafeYields launch.
We touch on
How and why they decided to work together
Why they chose to launch on Arbitrum
Branding and positioning
Target audience & community growth
As well as partnerships and collabs
Future plans
Get in touch
SafeYields - https://www.safeyields.io
SafeYield's litepaper - https://www.safeyields.io/safeyields_litepaper.pdf
Filipe - https://www.linkedin.com/in/filipe-leonor-31b09b45/
Jiraiya- https://twitter.com/JiraiyaReal
Tailored Agency - https://www.tailored.agency

Mar 15, 2023 • 41min
#11 Empowering Web3 Marketers: Tools, Trends, and Community Growth with Apurv Kaushal
Hello everyone!
Today's guest is Apurv Kaushal, co-founder and Chief Product Officer at Intract - a web3-native CRM and growth platform.
I invited him to have this chat because I love discovering Web3 native tools that can help marketers.
Why would our chat be of your interest? We touch on:
* What are the best tools Intract provides, how to use them and who is it for.
* Their growth marketers community and how you can be a part of it
* Marketing trends and what to keep and eye on.
* Campaigns they’ve worked on and their results
* Community growth and more.
Get in touch:
Apurv - https://www.linkedin.com/in/apurvkaushal/
Intract - https://www.intract.io/
Resources he's mentioning:
Web3 summary - https://www.producthunt.com/posts/web3-summary
Dune - https://dune.com/browse/dashboards


