

OOO - A Web3 Marketing Podcast
OOO - a Web3 Marketing Podcast
OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want.
We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks.
Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from.
Get in touch: alex@outofordinary.xyz
#web3marketing #web3marketingpodcast #cryptomarketing
We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks.
Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from.
Get in touch: alex@outofordinary.xyz
#web3marketing #web3marketingpodcast #cryptomarketing
Episodes
Mentioned books

Aug 9, 2023 • 47min
#30 Web3 SEO, the chat we haven't seen anyone have yet with Aaron Barefoot
Here’s what you need to know
In the midst of everyone talking about how to grow your community and the effects of the bear market, I decided to bring Aaron Barefoot, Web3 Marketing and SEO specialist to work on some basics you need to know from day 1.
He may have done a thing or two for Polkadot
This chat is not only good for those in the early stages of their product development, but to those who already have an advanced brand and product.
We talk about:
* Why Web3 SEO matters
* What are the Web2 to Web3 differences
* SEO for blockchain vs NFTs
* Campaign examples
* Strategies he’s used for Polkadot
* When you know you need to start thinking about SEO in Web3
And more.
Get in touch:
Aaron - https://www.linkedin.com/in/aaron-barefoot/
https://web3ajb.co.uk/
Alexandra - https://www.linkedin.com/in/alexandranicorici/

Aug 2, 2023 • 38min
#29 Lights, Camera, Film3: CineBlock's Masterplan to onboard Movie Investors with Sharif Bennett
Please meet Sharif Bennett, the co-founder of CineBlock.
In our chat we touch on:
* What is film3 and how CineBlocks falls under this category
* The kind of film creators that can be found on CineBlock
* The investment opportunities it holds and how anyone can become a movie investor
* Their go-to-market and partnerships strategy
* The surprise movie that is just launching
and more.
Get in touch:
Sharif - https://www.linkedin.com/in/sharif-bennett-99b1a449/
CineBlock - https://cineblock.info/

Jul 26, 2023 • 45min
#28 Web3 Growth Unveiled: Web3 Doers lessons on the Art of Sustainable Scaling with Chris Koronowski
Meet Chris Koronowski, now founder of Web3 Doers.
In our chat this week, we touch on:
* How we grew Web3 Doers community to now over 1 k members
* Marketing growth techniques you believe everyone should be employing right now in Web3
* Founder-led growth in Web3
https://www.linkedin.com/in/chris-koronowski/
https://nas.io/web3-doers

Jul 12, 2023 • 44min
#27 From Mic Drop Moments to How to Influence the Web3 Talent Landscape with Matthew McSpadden
“Call that candidate back, you never know where they’re going to be in 5 years. “
Matt said a lot of very important stuff, but for me, this was the mic drop of this week’s episode.
We also touch on:
How he got introduced to Web3 by Carly Long
The Content, employer branding and recruiting soup
How this combo more efficiently attracts talent in Web3 vs Web2
Content formats and what works best for Web3
Company culture and empowering your employees
The Women in Web3 newsletter and other resources
And more.
Get in touch:
Matthew: https://www.linkedin.com/in/matthewmcspadden/
Subscribe to Women in Web3 newsletter: https://womeninemergingtech.substack.com/
Their podcasts:
* Women in Web3 - https://open.spotify.com/show/1nM6bNzmxrQhVvQ2DUHinA?si=524b2378c0dc4209
* Blockchain IRL - https://open.spotify.com/show/4iIKG2EX5okTiUzfpRE6gx?si=a85ff7f0ab934a8b
* Job Stories - https://open.spotify.com/show/1VwtWrby5reySxOz0fRpZi?si=e519baa0802143f5

Jul 5, 2023 • 52min
#26 Building a Sustainable Future: How Industrial Metaverse Impacts the Planet and Unlocks Cost Savings with Denes Fantasny
Have you ever wondered what it means to save up to 25 % of your costs at an industrial level with the help of Web3?Bet you have not. Neither have I, untilI got my good friend Denes Robert Fantasny, who is an Industrial Metaverse Specialist, to come on the OOO- Out of Ordinary - A Web3 Marketing Podcastand talk about* What is industrial metaverse and what is it for* How it impacts the planet* How it plays a huge role in diversity and inclusion (basically all Web3 is about)* How much money it can save
And more.
Get in touch:
Denes Fantasny - https://www.linkedin.com/in/fantasny/

Jun 28, 2023 • 34min
#25 Community Power: Safary's Collaborative Approach to Web3 Marketing Growth with Justin Vogel
Hello everyone.
"Before we dig deeper into our conversation, I wanna know why you think everyone is so obsessed about growth in Web3?”I asked.Because everyone wants growth but few know how to do it sustainably.Tune in today’s episode with Justin Vogel, co-founder of Safary 🦁 to talk about Web3 community building.* The lessons* The trends* Bull vs bear market growth* B2B vs B2C* Good practicesAnd more.
Get in touch:
Justin Vogel - https://www.linkedin.com/in/justin-vogel/
On Twitter - https://twitter.com/jkey_eth
Safary - https://www.safary.club/community

Jun 21, 2023 • 38min
#24 Cryptobros and Beyond: Exploring Alphaa.io's Innovations with Manuela Seve
This week’s guest on OOO is Manuela Seve, CEO and founder of Alphaa.io, a tech company that is revolutionizing asset ownership by connecting the physical and digital realms.
In our chat, we touch on:
Their crypto bros game (just delicious to learn about)
industry trends and mistakes companies do when it come to their growth strategies
Easy Web2 to Web3 onboarding - what to pay attention to
Really cool campaigns she’s worked on
And more.
Get in touch:
Manuela Steve : https://www.linkedin.com/in/manuseve/
Alphaa.io - https://www.alphaa.io/home
Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people

Jun 7, 2023 • 49min
#23 Demystifying Tokenized Loyalty Programs: Lessons from Accenture's Web3 Division with Brett Hornung
In case you don’t know much about tokenization of assets and how that connects in the bigger picture of Web3 with loyalty programs, this episode is for you.
This week’s guest is Brett Hornung, Web3 Lead at Accenture.
Accenture, in case you didn’t know, has a Web3 division working on onboarding and providing solutions for other enterprises to enter Web3.
In my chat with Brett, we touch on:
How does this division work
The types of challenges these companies have entering Web3
How traditional loyalty programs differ from tokenized loyalty programs
Specific strategies these companies should consider to maximize the impact of these programs
Industry trends
And more.
Get in touch:
Brett - https://www.linkedin.com/in/bretthornung/
Subscribe to his newsletter - https://web3simplified.ck.page/
Read his blog - https://medium.com/@hornung.brett

May 31, 2023 • 51min
#22 The Web3 Transformation: How RealNifty is Shaping the Art Industry with Jamie Parmenter
Happy Wednesday.
My guest this week is Jamie Parmenter.
Jamie now finds himself CEO at physical and digital NFT marketplace and agency RealNifty, leading a team of like-minded individuals in building a community for artists, creators, collectors, and those new to the fine art space.
In this week's episode, we chat about
* His journey with RealNifty
* (personal) Branding for artists looking to get into the Web3 space
* Phygital art as well as Web2 to Web3 onboarding of both artists and community members
* Metaverse "parties"
* Community building for this part of the industry
and obviously a lot more.
Get in touch:
Jamie - https://www.linkedin.com/in/jamieparmenter/
RealNifty - https://www.realnifty.xyz/

May 24, 2023 • 1h 11min
# 21 Navigating the Web3 Crowdfunding Landscape: Strategies for Successful Fundraising with Nadja Bester
Hello everyone!
This weeks guest is Nadja Bester Co- founder of AdLunam Inc functioning as the world’s first gamified NFT integrated Web3 investment platform .
In our conversation we touch on:
* How, why and when to use a launchpad for your crypto project
* The evolution of communities, attention span and the reward system that can make all the difference
* The earn to-engage kind of system and its benefits
* Men vs Women in the Web3 space - patterns and behaviours
* Their startup investment program
* Her upcoming Web3-explained Netflix doc
And more.
Get in touch:
Nadja Bester - https://www.linkedin.com/in/nadjabester/
Adlunam - https://www.adlunam.cc/


