The Boss Mom Podcast

Appearing on podcasts is a great way to establish ourselves as experts and land more clients by reaching people who are in need of our help. But what kind of podcasts should we pitch? How can we find our niche? What should a pitch look like? And should we spend time sending pitches ourselves? In this episode, Matt Johnson talks about how to find the right podcasts and write a pitch that gets noticed. Everyone is pitchable for the right show. -Matt Johnson 3 Things We Learned From This Episode Sometimes, being invited as a guest on a big podcast isn't as beneficial to our business as we would like. Because the audience is so wide, they all have different problems to solve. When we focus on podcasts that are very niche, and everyone in the audience has a problem that we can solve, that's where we get the traction we need. The best way make sure we actually get featured on a podcast is to find the right show. Finding the right niche makes it easier for us to come up with a story and have useful experiences to share on the podcast. The process of discovering new podcasts and pitching takes quite a bit of time. This is why it's so important for us to have someone do the pitching for us so we can spend our time on higher value activities. Another shortcut to successful pitching is using pitching templates that are proven to work. Guest Bio Matt Johnson is a marketer, entrepreneur, musician, and podcast host/expert. As founder of Pursuing Results, a podcast PR & production agency based in San Diego, Matt runs a worldwide virtual team helping business coaches and agencies break in and dominate new markets through podcasting. Matt currently hosts and co-hosts niche business shows such as The YouX Podcast and Real Estate Uncensored. He also speaks to experts and entrepreneurs on how to turn a rockstar business into a YouX Machine. As a featured podcast guest he speaks to audiences around the US, Canada, and Australia.

Scaling our business doesn't mean we have to work more or try harder. Why do only certain types of businesses fit the scalable model? How we can take our current business and make it scalable? Why do the owners of bigger businesses step out of production, and what's their new role? In this episode, business owner, and Self-Made Magazine Top Entrepreneur, Allison Maslan talks about how to get to the next level. Business owners are change makers. -Allison Maslan 3 Things We Learned From This Episode We can't scale unless we put together a team (12:00-13:10) Once we reach a higher level and we want to scale, we can't do everything by ourselves. If we do, we'll only end up burned out. We have to replicate what we do with a team. To do so, we need the right systems and processes, as well as competent people who are able to implement them. Why people leave our team (16:00- 18:00) The best way to keep turnover rates low and get the best from our team is to share our vision with them. If we can get our team excited about the work they're doing, they'll tell others about us and become more loyal and willing to walk the extra mile for us. We need to say no to projects that aren't aligned with our vision (20:00-23:20) Learn to say no to clients or activities that aren't priorities. It doesn't mean that we have to sacrifice things we want to do for our business, but it does mean we can't do it all right now. Adopting this attitude not only frees up our plate but it also helps us gain the respect of our clients. We can't scale a business if our income is based solely on how much we get paid per hour for our services. We can transform our business from the 1 to 1 model to 1 to many. Instead of us serving one client at a time, we can hire other people who offer the same services and duplicate our efforts. With this model, we can step out of production and shift our focus to managing our team and working on our business instead of serving the client directly. Guest Bio- Allison Maslan is the CEO of Allison Maslan International and was recently named "One of the Top Women Entrepreneurs Who Inspire" by Self Made Magazine. Alisson built 10 successful businesses from scratch on her own and now makes it her mission to help others build their way to the top as well. Her experience and mentorship often put her in the spotlight, as she was featured on ABC, CBS, NBC, and Fox. You can find out more about Allison here.

During the holidays, it's very easy for us to fall behind or work too much, but all of this can be prevented with a bit of planning. How do your industry and offerings determine how much time you should put into holiday promotions? What is the holiday revenue that you want? Why is it important to find out what our ideal clients do during this time of the year? In this episode, I talk about how to make the best out of the holidays by planning in advance. In business owning, not all months and days are alike and not all industries are alike. -Dana Malstaff 3 Things We Learned From This Episode Before we start planning for the holidays, we have to ask ourselves how important this time of the year is for us and our family. The more time we plan to spend with our family, the quicker we need to plan everything ahead. Many of our buying decisions are cyclical, so we have to make sure we prepare our strategy before the holidays kick in. For example, if you have a fitness business, it's wise to launch a program that focuses on preventing weight gain before the holidays kick into gear. The holidays don't always have to be about promotions. If our focus is consulting, for example, then list building and prospecting on social media might work best for our business model. We have to think about our ideal client and ask ourselves what sort of buyer behaviors they have during the holidays. Are they more likely to buy our products during this time of the year? The answers to these questions will determine how much time we need to invest in our holiday promotions ahead of time.

For many women, it feels like there are obstacles that stop them from getting to that next level and they desperately need someone to help them shed light on the path. Why isn't it the best strategy to make friends and family the people to hold us accountable? How can we start spending time in the activities that get us closer to our goals? On this episode, Optio founder, Charlena Smith shares overcoming her biggest challenge, and how that helped her find her passion and legacy. If you put your mind to it and you create the right goals, have the right partner and the right attitude, you can break through a lot of glass ceilings. -Charlena Smith 3 Things We Learned From This Episode One factor that leads to burnout (07:19 - 09:09 ) Charlena went through two difficult pregnancies, one of which turned into an illness that completely derailed her life. Even when she was going through it, she still struggled to tell her loved ones she needed help, and overwhelmed herself with tasks. This is something many moms struggle with, because we feel like we should be good at multitasking and working well under pressure but this can easily burn us out. The nurturing mistake we make (09:18 - 10:06) As women, we are naturally nurturers and we're wired to feel valued when we're nurturing, whether it's necessary or not. We always seek out ways to try and nurture, and very often we forget that it's about the end result. So if our children need to be fed, we don't necessarily have to do the cooking, we just have to make the food available. How to find the right accountability partner (21:31 - 22:57) One huge thing that holds us back from achieving our goals is having the wrong priorities. An accountability partner isn't just about reminding us what we need to get done, it's keeping us responsible to spending time in the right places. For this to be truly effective we need an outsider who can help us see those things and call us out on it when we're not. Guest Bio- Charlena is the founder of Optio an organization that empowers women to live their best, most inspired lives through Matched and Guided Accountability. Go to https://www.myoptio.org/ for more information. Get $50 off your first month of Optio with the promo code BOSS MOM.

Opt-ins have become very popular because they are a way for entrepreneurs to grow their email list and for consumers to get access to bits of free content. What are the two key things we should know before we do an opt-in? Where should our opt-in journey start? On this episode, I share a step-by-step roadmap for developing really good opt-ins, and outline some ideas to get you started. When it's in writing, people don't read it in your tone. They read it in their tone, and their tone has baggage. -Dana Malstaff Things We Learned From This Episode Opt-ins aren't just random pieces of content— they represent relationships and opportunities. Start with the thing you're actually selling. What is the final commit? Ask yourself what people need to believe in order to make a decision and buy your product. The best opt-in is something people can infuse into their daily habits and carry with them everyday. Getting someone's email is like a first date: we have to make a great impression and present ourselves well. Our opt-ins are something we should be taking seriously. At the same time, we shouldn't take too long to put them out. You'd rather see the response and make changes, or leverage what's working, than to wait to make the right opt-in. We have to put the opt-in within a bigger context, which is the product we want them to buy from us. It's also critical that we're clear on what they need to believe, and find a way for our opt-in to become infused in their daily lives and give them a quick win.

For many moms who are frustrated with 9-5 jobs, freelancing is a great way to make money and make time for their families. What's driving this demand for freelance workers? How can we find the right jobs in freelancing? How can we leverage what we're good at? On this episode, Micala Quinn shares how she turned her freelancing experience into a successful coaching business, and how moms can get into freelancing. A lot of smart people will outsource some of the tasks they either don't know how to do or want to do to a team of freelancers. -Micala Quinn 3 Things We Learned From This Episode Why freelancing has exploded (16:11 - 16:41) A lot of people who run businesses don't want or need full-time employees and they have a demand for part-time workers who can work on a specific project. This is what has led to rise of freelance and project-based consulting. How to find the right freelance opportunity for you (16:46 - 18:55) Freelance work presents so many different opportunities that suit different skill sets and people. Working as a virtual assistant is a good start and so is social media management. Recently Pinterest strategy and management have really exploded and presented opportunities for freelancers. Where to start when you don't know the right freelance job for you (20:11 - 20:36) When we're not clear on what we're good at and what kind of freelancing work we can do, just start as a VA. There are no set skills or requirements and we get to learn more about what we're good at through that work. Not every business owner wants an expert, they might only have a budget for a beginner, so that can work perfectly. Guest Bio- Micala Quinn is a wife, mom, teacher, and founder of Live Free, Mama where she helps working moms leverage their current skills and talents into a profitable freelance career. When she's not working she can be found going on a walk to the park with her daughter, making a home cooked meal, or watching Friends for the millionth time. If you're thinking of starting your own freelance business, be sure to take Micala's course. Go to https://micalaquinn.com/ for more information.

We're all told we should save more and spend less. However, while budgeting helps, does it build wealth? Why should we take a look at our assets and liabilities instead? And what should we do to pour our money in investments that generate income instead of just paying off loans? In this episode, Natali Morris talks about how to build wealth by adding more performing assets to our lives. For most people, their only performing asset is their body. -Natali Morris 3 Things We Learned From This Episode Budgeting doesn't build wealth (21:00-22:20) Saving money keeps us afloat, but it doesn't bring financial freedom. Instead of budgeting all the time and trying to save each penny, we should look into what we can do to grow our income. Avoid throwing your income at liabilities (22:30-25:00) Most of our income goes towards our liabilities to pay for assets that don't generate any income. Instead of throwing money at assets that don't generate money, we need to look into ways to increase the number of assets we have. Most of us have one asset: our labor. Identify your limiting beliefs (26:30-28:00) Every journey should begin with identifying limiting beliefs about how much income we can generate. Otherwise, we'll end up repeating the same financial patterns. We also have to come up with a freedom number. How much money do we have to make in order to leave our day job? Guest Bio- Natalie Morris is a broadcaster, writer, the anchor of Code Forward on MSNBC, and a contributor for CNBC. Her specialties are business, technology, and personal finance, and her mission is to share with others how they can generate income, invest, and build wealth. Her writing was published in Consumer Reports, WIRED, Variety Magazine, MarketWatch, TechCrunch, The San Francisco Examiner, PC Magazine, ELLEgirl, and many others You can find her book How To Pay Off Your Mortgage In 5 Years here.

If an offer is always available, there's no rush for our potential clients to buy, and they might forget about us altogether. How can we implement the notion of scarcity of time? Why is a countdown timer a must? What are the other two types of scarcity, and how can we combine them? In this episode, I talk about why scarcity helps us sell more and how to implement it. Scarcity brings you back on the priority list, back in focus, and makes people make decisions. -Dana Malstaff 3 Things We Learned From This Episode Taking advantage of the scarcity of time involves discounting offers or bonuses for a limited period. The number one scarcity tactic is when we only make an offer to the first few people who buy our products and services. The scarcity of price strategy is usually paired with the scarcity of time. This tactic involves a discounted offer but only for a limited period of time or under certain conditions. We often ignore how important it is for people to see how much time they have left until an offer is no longer available. A countdown timer is a vital part of the offer because it increases people's sense of urgency. If we use a timer, our audience can see when the offer expires, which makes it easier for them to prioritize.

Selling is one of the hardest parts of being a business owner, but it's also a necessity. How can we sell without being salesy? What does good selling look like? What alternatives are there for introverts? In this episode, Kendrick Shope talks about how we can sell with integrity while improving or ability to sell. In order to passionately pursue and get what you want, you need to know what that is. -Kendrick Shope 3 Things We Learned From This Episode The two steps of selling (10:35-11:22) Sales is a people-based process, and the first two steps of selling are prospecting and engaging. Many business owners think selling is all about overcoming objections when in fact it's about solving problems. Good selling involves helping people, not pushing them towards a sale. We shouldn't tweak something if we don't know how it works (25:50-27:00) When we purchase books, courses, or get advice from sales professionals, we have to follow it thoroughly. We should only tweak the script once we've had some success to prove that we understand the process. There are sales strategies suitable for introverts as well (27:49-30:06) One of the biggest fears many of us have when it comes to sales is getting on a call. Yet, selling doesn't necessarily require phone calls. There are other ways we can sell that are more comfortable for us. In most cases, bad experiences can be avoided if we stick to the script because we sound professional and aren't forced to reinvent the formula. Guest Bio Kendrick Shope is the CEO and creator of Authentic Selling. She's also an author, speaker, media personality, and Radio/Podcast host. She was featured as a guest expert on NBC, Lady Business Radio, The Daily Times, and many others. Her mission is to empower other women to sell without sacrificing an ounce of integrity. You can find her 10 keys to double your sales in 6 months for free HERE.

Business routines are challenging to build because there's always that fear of missing out or making mistakes. Why isn't there a size-fits-all routine we can all follow? Why should we ask ourselves questions instead of using to-do lists? Why is it important to always keep an eye on generating new leads? In this episode, I talk about 3 questions I ask myself every day before I start working. In the realm of making money, knowing what are you going to sell and how you are going to sell is extremely important. -Dana Malstaff 3 Things We Learned From This Episode The first thing we should ask ourselves in the morning is, "Do we have anything that needs to get done in order for someone else to do their job?" If we skip this step, we slow down everyone else on our team, so it's important to get this out of the way. The second question is linked to our most important projects: "What is the next task we need to complete in order to move the project forward?" Ideally, we should have up to 3 projects if we work with a team and one project if we work alone. The third question is, "What can we do today to ensure we're making money?" Each day we have to think about what tactic drives the most business and the largest chunk of income, and then we need to put it on repeat. Focusing on driving income should be an everyday priority, but it gets complicated when there are no leads in the pipeline. This usually happens because we aren't clear on what we sell and what problems we solve. It's not enough to work on visibility. We have to know what our packages are and how we can bring value to people.