Episode 353: Nurture Your Business: 3 Authentic Ways to Create Scarcity

If an offer is always available, there's no rush for our potential clients to buy, and they might forget about us altogether. How can we implement the notion of scarcity of time? Why is a countdown timer a must? What are the other two types of scarcity, and how can we combine them?

In this episode, I talk about why scarcity helps us sell more and how to implement it.

Scarcity brings you back on the priority list, back in focus, and makes people make decisions. -Dana Malstaff

3 Things We Learned From This Episode

• Taking advantage of the scarcity of time involves discounting offers or bonuses for a limited period.
• The number one scarcity tactic is when we only make an offer to the first few people who buy our products and services.
• The scarcity of price strategy is usually paired with the scarcity of time. This tactic involves a discounted offer but only for a limited period of time or under certain conditions.

We often ignore how important it is for people to see how much time they have left until an offer is no longer available. A countdown timer is a vital part of the offer because it increases people's sense of urgency. If we use a timer, our audience can see when the offer expires, which makes it easier for them to prioritize.