The Boss Mom Podcast

Facebook ads can be an effective tool to promote our businesses. How can we get started with the process? Once we've decided we want to create an online campaign, how much should we be paying for it, and how do we decide who gets to see the advertisements? On this episode, Facebook and Instagram ads strategist, Monica Louie, shares her steps to creating a successful online campaign. 3 Things We Learned From This Episode Place the pixel on your website (14:08 - 15:16) Even if we're not ready to start running Facebook ads yet, installing the Facebook pixel on the backend of our websites is a great first step. The pixel allows Facebook to gather data on the people who visit our websites, so that when we are ready to start a campaign, we already have a great idea of our demographics. Determine a realistic but effective budget (14:59 - 16:31) Once we've decided to advertise on Facebook and have a strategy in mind, we need to determine the budget. This should be based on what we're comfortable spending, as well as what we're advertising. For example, our daily advertising costs would probably be different from a promotion of our new launches. Elect the best audience based on who we already do business with (17:13 - 18:37) Depending on what we're promoting, we may want to target people who aren't already on our mailing lists. Facebook allows us to request 'lookalike lists'. These are people who have similar interests to our existing client database, and are likely to enjoy what we're selling. We shouldn't be relying on advertisements alone to boost our brands, but they're a great place to start. Facebook ads offer amazing tools, and even if we're not ready to commit to a campaign now, we can rely on technology like the Facebook pixel to gather information about our target audience until it's time. There is also a great deal of flexibility in terms of budgeting, which allows us to tailor campaigns to our exact needs. Facebook offers us the tools to take our businesses to the next level; why not take advantage? Guest Bio- Monica Louie is a Facebook and Instagram ads strategist who helps ambitious online entrepreneurs increase their impact with high-converting ads. Her success in the online advertising space led to her recent appearance on the Smart Passive Income Podcast. Monica has helped hundreds to achieve Facebook ads success through her premium agency and signature program, Flourish with Facebook Ads. Flourish with Facebook Ads is a step-by-step system to create campaigns that convert for bloggers, coaches, and online experts. Students of Monica's signature online program learn how to successfully use Facebook ads to grow their reach, amplify their impact, and scale their profits. To learn more about Flourish with Facebook Ads, head to monicalouie.com/flourish And if you're not ready to get started with Facebook ads right now, but you want to learn more about them and start planning your strategy, download Monica's free Facebook Ads Starter Kit and join her weekly email newsletter full of the latest actionable tips and advice to help you flourish with Facebook ads. Go to monicalouie.com/bossmom to join! To find out more about Monica, head to:https://www.monicalouie.com/instagram https://www.monicalouie.com/facebook https://www.monicalouie.com/twitter https://www.monicalouie.com/linkedin

Positive parenting is a nurturing process that helps us teach our kids to be independent, while still offering our unconditional support and love along the way. Is it possible to apply these techniques to our businesses? How can we foster nurturing relationships with our clients, while also setting boundaries? On this episode, we discuss the positive parenting techniques we can use in our businesses. Positive parenting encourages self-growth and positive development. That's exactly what we want for our clients. -Dana Malstaff 3 Takeaways Create permission statements. We need to decide what we're giving our clients permission for; ideally, this should be something they already do, but feel guilty about. We need to create safe spaces for our clients. Start a Facebook group for clients. We then need to create boundaries on the group regarding when we will and won't work, and what we're willing to do for clients. Be consistent. We have to be consistent with our message; if we have strong opinions, we must live by them. Our clients need to see that we live by the rules we set. To create successful and impactful businesses, we need to offer our clients nurturing and support. Just like we do for our children, we want to help our clients find confidence within themselves. However, we also need to set boundaries and live by the rules we set. We need to show clients that we walk the walk, and we'll not only take our businesses to the next level, but also foster healthier and happier client relationships.

We all know that video is a great tool for business, but not enough of us are taking advantage of it. Which benefits are unique to video, and what makes it different to other forms of marketing content? How can we maximize our content and continue to see results for years to come? On this episode, Emmy Award-winning filmmaker Patricia Kelikani shares why we should all be using video and how we can create better content. 3 Things We Learned From This Episode Set your own intent (14:58- 16:07) People are emotional, and we choose to internalize written media in a way that makes sense to us. With video, we're able to surpass that emotion and share our points of view. Video gives us full control over our messages, and allows us to deliver our content with little-to-no gray areas. Take advantage of longevity (18:17- 18:58) The average lifespan of video is 4 years. That means, 4 years from now, we can still get new leads from just one video. To make the most of the content we produce, we need to keep repurposing it and putting it out there. Use the MAP method for success (19:13- 22:00) Messaging, Artistry and Promotion are vital for lucrative videos. When it comes to video content, we need to ensure we convey the right messages to our audiences, while also delivering a high-quality video. Once we have a high-quality video that aligns with our brands, we need to keep promoting it wherever we can. Video is a great option for marketing because it allows us to share our brand's purpose more clearly than any other platform. It also offers amazing longevity and long-term results. To create great video content, we need to pay attention to the quality and ensure we're putting something out there that represents our businesses. We should all be using video if we want to grow our businesses. Guest Bio- Patricia Kelikani is an Emmy Award-winning filmmaker and the owner of Kelikani Films, Kelikani Consulting and Lucrative Videos. Patricia is passionate about video and the opportunities created by the platform. While she loves making video herself, she also offers an online course teaching others the basics of creating great video content. To find out more about Patricia, head to lucrativevideos.com/training You can also visit www.patriciakelikani.com And www.kelikanifilms.com To watch Patricia's YouTube channel, visit https://www.youtube.com/channel/UCMWIzGot0WpEBYrS9f_LDHw

We all struggle with getting people to care about what we're doing and the content we're creating, and sometimes we have to give something away to get that visibility. What kind of giveaways should we be considering? How do we get people to take interest and actually engage with our content, not just get a giveaway without trying to get into our world? On this tactical episode, I introduce our favorite giveaway tool and share how we can use it for more visibility. Giveaways are powerful because they leverage the law of reciprocity. -Dana Malstaff 3 Takeaways If we want to boost our visibility in a competitive online world, we have to give away something of value to get someone's attention in return. Using Vyper, we can get more likes, visibility, shares, and we can track the people who engage with the ads so we can retarget our advertising. In terms of what we can give away, it should be physical product. As a business owner it can feel like such a huge challenge to get people to watch our content, like it, follow us and eventually sign up for and buy our products. Vyper is a tool that allows us to put the law of reciprocity into motion, give some value and get more people into our world. Using the right tactics allows us boost our visibility, and drive more attention and traffic to our brands.

A lot of us have gone through periods of dieting at some point in our lives, and often the diets we adopt have damaging effects on our bodies for years to come. What is intuitive eating, and how can it help us heal from dieting? Can we use the principles of intuitive eating to help our kids develop healthier relationships with food from a young age? On this episode, owner of Eat with Knowledge and creator of the Feel Fabulous About Food online course, Jennifer McGurk explains the benefits of intuitive eating. 3 Things We Learned From This Episode Listen to what your body needs to eat(06:43- 07:36) So many of us eat out of habit or according to social norms. However, just because we've been taught to clean our plates after every meal, doesn't necessarily mean our bodies are hungry enough to finish everything. By that same token, we may crave a burger after a day of eating low-fuel foods. Intuitive eating teaches us that either of these situations is fine- we need to pay attention to what we're looking for or craving, rather than limit ourselves or overeat according to social norms. Set your kids up for a healthy relationship with food (09:50- 10:51) Don't place limitations on what your kids are allowed to eat. Rather than depriving them of specific foods, offer them a range of healthy options and let them decide on their portions. By doing this, we allow our children to see what makes them feel full. We also send the message that food is not an enemy, and let them build their own relationships with eating. Stop pressuring yourself to have answers (18:49- 19:44) Whether we're dietitians or not, as business owners we feel a lot of pressure to have all the answers. Stop putting all the pressure on yourself: we have permission to not know the answers. If you are a dietitian, don't worry about giving clients the 'wrong' information. Instead, set up a partnership where they have ownership of what feels right for their bodies. The relationships we have with food are complicated, and often they've been shaped by social norms. Stop worrying about what everyone else says: the most important thing is for us to feel good in our own bodies. Listen to cravings, and allow kids to do the same- set them up for a great relationship with food. Importantly, remember that it's okay not to have all the answers at once. Focus on what feels good for you, and go from there. Guest Bio- Jennifer McGurk is a Registered Dietitian Nutritionist whose mission is to help people heal from dieting and feel fabulous about food. She is the owner of Eat With Knowledge, a private practice, in Nyack, NY and the creator of the online course Feel Fabulous About Food, dedicated to teaching clients all about eating disorder recovery and intuitive eating. She also offers resources for professionals on growing an intuitive eating business with the Pursuing Private Practice for Intuitive Eating Program. To connect with Jennifer, head to https://www.facebook.com/JenniferMcGurkRDN https://www.instagram.com/jennifermcgurkrdn/ https://twitter.com/jenmcgurkrdn To find out more about Eat With Knowledge, visit https://eatwithknowledge.com/free-binge-eating-guide/ And to learn about the top 10 mistakes professionals make in private practice, head to http://pursuingprivatepractice.com/join/ To go to the link mentioned by Jennifer in this episode, visit http://pursuingprivatepractice.com/5-secrets

Creating a course is something that would give many boss moms the freedom they crave, but very few of us actually do it because of certain mindset blocks. Why should we stop tying our identity to the success of our courses? What activities are getting in the way of us creating freedom through coursework? On this episode, I talk about the 3 things we need to overcome in order for us to start creating a course. There is no way to truly get the freedom we want unless we are selling certain products, digital course work that we can scale without adding any time. -Dana Malstaff 3 Takeaways Don't let your feeling of self and identity link to your course content. Some people won't like your content, and it might not be successful immediately, that's okay. Very often entrepreneurs are spending time in all the wrong places, repetitively doing the same thing over and over instead of creating leverageable content. We tend to think that our course has to be a huge, signature course. Actually starting with something small is a lot better. It's easier and faster to make. Unless we create content we can leverage, we'll be stuck on the hamster wheel of repetitive and tedious work. Nothing is more leverageable than a digital course. We have to stop doing things that don't actually matter in lieu of doing what it takes to create a course, even a small one to start. Don't let all the beauty in your brain is just sitting there while you could be making something amazing for your clients and yourself.

Marketing is an important part of building a successful brand, but many business owners ignore word-of-mouth advertising strategies. Why is word-of-mouth so crucial, and how can we use storytelling to boost our success? How do we become relevant in the eyes of our target customers? On this episode, New York Times bestselling author and Convince & Convert founder, Jay Baer explains the importance of storytelling for branding a business. 3 Things We Learned From This Episode Get your fans to do the advertising for you (17:34- 18:14) The best brands often have the least advertisements. The reason for this is, they're being talked about by their customers. The power of word-of-mouth is immeasurable, so we need to make sure we're giving our customers something to talk about. Use storytelling to generate word-of-mouth (19:11- 21:17) Simply being competent and running a good business isn't enough to generate excitement about our brands. We need to create talking points and put word-of-mouth strategies in place. We can't assume people will talk about our businesses. We need to give them something to talk about. Keep your audience small (28:50- 30:14) To create successful content, your podcast, books, or videos need to be someone's favorite version of that content. For that to be possible, you need to be targeting a small enough audience so you're not competing with every other version of your product. Stop trying to generate a huge following - focus on being great at being small. Advertising is crucial, but relying solely on marketing campaigns is not enough to turn our brands into household names. We need to be focusing on creating stories - whether through unique experiences or inside jokes - that make us relevant in a public space. We can stay small and create awareness and excitement to the point where our need for traditional advertising is reduced. Guest Bio- Jay is a Hall of Fame speaker, emcee, New York Times best-selling author of six books, and an internet pioneer. The 7th-generation entrepreneur is the founder of five, multi-million dollar companies, including Convince & Convert, a boutique consultancy that works with the world's most interesting brands. For more information on Jay and his work, see Convinceandconvert.com And Jaybaer.com To follow Jay on social media, visit these links:http://www.twitter.com/jaybaer http://www.instagram.com/jaybaer http://www.linkedin.com/jaybaer http://www.youtube.com/jaybaer00 http://www.facebook.com/therealjaybaer To find out about Jay's Talk Triggers book, head to talktriggers.com To follow the Talk Triggers show, visit https://talktriggersshow.com/

If we want to take our businesses to the next level and create sustainable success, selling online courses is vital. What content should we be offering? How can we get our mailing lists interested in the courses, and how could we use the courses themselves to sell our other products? On this episode, I'm sharing how to create a small course that sells big. Leverage your knowledge and particular way of doing things into something you can sell: an online course. -Dana Malstaff 3 Takeaways Courses need to be a part of your business plan. The course can be on anything, from business processes to how to make a candy apple. The important thing is, you're teaching your audience something. Small courses are a great way to make money while promoting your products. In 30 minutes or less, you're adding value to the client while making money on the course itself and potentially making more sales of congruent products. To get a small course to sell, offer your mailing list small tidbits of content congruent with the course content. We should never depend solely on our websites to make sales. We need to be sharing our products as much as we can, through as many platforms as possible. Building a small course is an effective platform to promote our businesses, all while making money in the process. Give your clients something of value at every turn, and you'll sell big.

Owning a product-based online business can be intimidating and overwhelming. Where should we get started in our ecommerce journey? How can we ensure we don't end up losing a whole lot of money? On this episode, co-owners of The Product Boss, Jacqueline Snyder and Minna Khounlo-Sithep share how aspiring online store owners can get started and avoid the pitfalls many people fall into. 3 Things We Learned From This Episode Surround yourself with support (16:04- 16:56) A lot of moms are hesitant to share the fact that they have families with colleagues and business partners. However, there is a growing online community of working mothers. Join one of these communities for emotional support- there's no need to feel guilty for being a businesswoman with a family. Test your market (20:55- 21:50) Before launching a full line of products, it's important to test market. We can do this by giving out samples, posting pictures of the product online and gauging whether people are interested in what we're doing. We can also offer downloadables like graphic prints, for example- and see if the market is printing them up for personal use. Make sure people are willing to pay (22:27- 23:00) While it's great to know people are interested in what we're doing, remember the core aim of owning a business: making a profit. We have to ensure that what we're doing has the potential to make money. We need to get to a point where we know people are willing to take out their credit cards and purchase our products. Business ownership is an exciting journey, but it certainly comes with challenges. To make it easier, we have to make sure we're surrounded by a supportive community. And remember, the aim is to make money. It's important to have enough of it to get started, and test our products on the market. It's always fun to have ideas, but at the end of the day, we need to be sure our market is willing to pay for what we're offering. Guest Bio- Jacqueline Snyder has been an entrepreneur at heart since the tender age of 10. A fashion designer by trade, she holds a BFA in Fashion Design, and is the co-owner of The Product Boss, and the owner of Designer Consulting Co-Op. Jacqueline first took her business online after moving across the country, and today she runs both her businesses from her basement in New Jersey. Minna Khounlo-Sithep is an Amazon expert, with a Bachelor's Degree in Advertising and Psychology, and a Master's in Business Administration. She is the co-owner of The Product Boss, as well as the owner of Lil' Labels. Minna has made it to the second round of Shark Tank, and currently has a revenue of multiple-6-figures. To follow Minna and Jacqueline, check out @theproductboss on all social media platforms To download The Product Boss's hacks for new business owners, visit: theproductboss.com/bossmom

Most people spend more time creating content than marketing it, but we can't build awareness or sell anything through content that's not reaching our audience. How much time should we spend on creating new content? What percentage of our time should be focused on marketing on that content? How can we market our content effectively? In this episode, we discuss content management and marketing to build brand awareness and authority for business success. 80% percent of your results come from 20% of your efforts, and good, smart entrepreneurs see that 20% and leverage it. -Dana Malstaff 3 Things We Learned From This Episode We should be spending 20% of our time creating content that truly drives loyalty, excitement, clout, engagement to us and our brand. The other 80% of the time should be spent marketing that content. Most people spend 80% creating new content and only 20% marketing that content. If we spend most of our time creating content rather than marketing it, we won't have enough time to make sure people see, engage and opt in to that content. In order to market our content effectively, we need to have a good content strategy. When we build our content strategy around the core pieces of content we create, we can better leverage the marketing for that content. We tend to feel like we're doing things the wrong way when we're having difficulty nurturing people to buy from us, but most of the time it's because people don't know we exist. We need to spend the majority of our time marketing our core pieces of content rather than creating tons of new content that is not marketed enough. When we spend more time marketing our best content, we can build brand awareness and authority through consistent and clear messages that are engaging and that lead to conversions.