The Boss Mom Podcast

Opt-ins are a vital part of us building relationships with more people and growing our businesses. Why are they so effective? How do we make sure our opt-ins are aligned with what we sell? On this episode, you'll learn about what it takes to create effective, highly converting opt-ins. Getting people on your email list and nurturing them creates a much longer relationship. -Dana Malstaff 3 Things We Learned From This Episode Recognize that your opt-in isn't part of your identity and if it doesn't work, it's not because of you, it's just that you didn't position it correctly. Approach opt-ins as a place for testing. You don't need to learn something to teach your opt-in, it has to be something you're already familiar with. On the thank you page, ask them to do something discussing next steps.

Many people who identify as true artists struggle with the idea of making money off doing what they love and being called entrepreneurs. How do we start to shift in how we see creative entrepreneurship? Why is it so important to rethink, renew and realign our identities around what we can or cannot build and be? What are some of the dangers of the limiting beliefs creatives have? On this episode, business coach and mindset ninja for creatives, Naphtali Roberts, shares how she helps artists feeling scared to sell what they create get rid of limiting beliefs, and build thriving and aligned businesses. The heart of a thriving creative business is being consistent, having priorities and having systems. -Naphtali Roberts 3 Things We Learned From This Episode Don't get limited by labels (08:14 - 10:26)It's easy for entrepreneurs to fall into the trap of the negative hustle, where they are working themselves to the bone to fit into the "struggling artist" identity. It's also easy to be so afraid of the entrepreneur label because it feels like so much more is required. Very often, all it takes is a change in mindset. For example, a freelancer and an entrepreneur are the exact same thing with a different label. Creativity and good business practices can work well together (17:21 - 21:30)Many creatives have the belief that good creatives can't be good business owners because they have to be flighty, struggling and in pain all the time. They believe that there has to be sadness and pain and that there can't be logic and consistency. This in turn drives sadness and depression that's associated with creative people because those beliefs influence the creative's unhealthy habits and practices. Selling what you create isn't selling out (10:30 - 11:57)Creative people are so often conditioned around the fear of selling out, that they feel like putting a price on what they create means they aren't a true artist. Ultimately, what we earn from what we make is a reflection of the time and energy we're putting into something. Guest Bio- Naphtali is a business coach, "mindset ninja" for creatives, systems expert and Go-To Gal for born creatives and artists who want to Thrive doing what they love without all the hustle, bustle and burnout. She is a mother, wife to a creative freelancer in the entertainment industry, and host of The Thriving Creative Podcast and Licensed Therapist. Naphtali is a Nero psychology nerd and Coffee Loving Snob who loves that she gets to change the burnout culture of life creatively through her work. For more information visit https://naphtaliroberts.com/ or DM @NaphtaliVRoberts, listen to the Thriving Creative podcast https://naphtaliroberts.com/podcast/ and check out her Facebook Group On Purpose Creatives here.

Building new relationships with other parents, and maintaining existing ones, can be tricky when we have different parenting styles, so it's important to know what type of mom we are. How can we find out our parenting type and should we avoid other types of parents altogether? How can we set boundaries with other parents without offending them? On this episode, educators and co-hosts of the Modern Manners for Moms and Dads podcast, Sarah Davis and Evie Granville, share how to navigate friendships with other parents. Spend time with other parents who share your parenting style. When you connect with someone who has a similar perspective to you, it makes your relationship easier. -Evie Granville Building new relationships with other parents, and maintaining existing ones, can be tricky when we have different parenting styles, so it's important to know what type of mom we are. How can we find out our parenting type and should we avoid other types of parents altogether? How can we set boundaries with other parents without offending them? On this episode, educators and co-hosts of the Modern Manners for Moms and Dads podcast, Sarah Davis and Evie Granville, share how to navigate friendships with other parents. 3 Things We Learned From This Episode Take a quiz to find out what kind of mom you are (05:50- 07:37)There are three main 'types' of parents: self-preservers, accommodators and protectors. While we may not adhere to our own 'types' all the time, knowing which category we fall into can make it much easier for us to understand why we make certain decisions and be more understanding of others. Spend time with like-minded parents (12:00- 14:59)Being friends with people who have a similar parenting style to our own can make spending time with each other much easier. Knowing what type of parent we are can help us create bonds with people who fit into our lives more easily. That being said, don't cut off people with a different parenting style, just be mindful of the differences. Set boundaries (33:28- 36:22)When our children are visiting their friends, it's important for us to know and share our boundaries with other parents. For example, if we're not happy with our kids being in a house with a gun, we need to raise that. Setting boundaries is often something we avoid because we don't want to offend other parents, but there's nothing to worry about if we handle every situation respectfully. Guest Bio- Sarah Davis, EdD, and Evie Granville, MEd, are a real-life best friend duo that shares refreshingly realistic advice on all those "what the h**l do I do now?" parenting moments. Educators and mothers to six young kids between them, Evie and Sarah teach moms and dads how to prioritize their own needs, their child's, and everyone else's when parenting in public. With their simple online quiz, you can discover which you naturally prioritize, and how that can help you shine or hold you back when it comes to building your confidence, character, and connections. On their five-star podcast, Modern Manners for Moms and Dads, Evie and Sarah answer reader and listener questions. And stay tuned for the upcoming book in fall 2020! To find out more about Sarah and Evie, head to https://www.facebook.com/EvieandSarah/ https://www.facebook.com/groups/modernmannersformomsanddads/ https://www.instagram.com/evieandsarah/ And to find out your parenting style, take the quiz at EvieandSarah.com/quiz to discover which Parenting Perspective defines you, and how it's helping you shine or hold you back! You can also call them 857-MANNERS

Affiliate marketing is a great way to make money, but most people don't know how to get started. Is it possible to be successful in affiliate marketing if we don't already have a huge audience? How can we find brands interested in partnering with us? Is it ever worth recommending goods and services we wouldn't use ourselves? On this episode, co-founder of Screw The Nine To Five, Jill Stanton, shares how to make money through affiliate marketing. In affiliate marketing, you don't even need to 'sell' anything. You're just suggesting products you love. -Jill Stanton 3 Things We Learned From This Episode Get an audience (19:48 - 20:42)To be successful at affiliate marketing, what we need is a group of people who follow us and listen to our opinions. This group doesn't need to be huge; on the contrary, a small group can be easier to influence. Research and reach out (21:35 - 22:48)Finding affiliate programs doesn't need to be complicated. All we need to do is type the product name and the word 'affiliates' into Google. However, if we don't find any results, we can also reach out directly to business owners and ask if they would be interested in implementing a referral fee for any followers we send their way. Recommend good things (26:37 - 27:19)Trust is the currency of affiliate marketing, so we should only be suggesting good products/services and ideally, things we've used ourselves. Don't compromise integrity by going for quick cash. Guest Bio- Jill Stanton is the co-founder of Screw The Nine To Five where she helps people quit their jobs, start online businesses and get them past the $100,000/year mark. Coined by Forbes as "a destination for up-and-coming online entrepreneurs," Screw The Nine To Five has inspired tens of thousands of new entrepreneurs to quit their jobs, build thriving businesses, and live lives of meaning and purpose. In addition to her chart-topping podcast, The Screw Show, her honest-yet-cheeky style has landed her on shows like The Sunny Show, Entrepreneurs On Fire, and Amy Porterfield's Online Marketing Made Easy to name a few. Jill has been featured in Forbes, Entrepreneur, Inc, and Digital Marketer. Find Jill on Instagram at http://instagram.com/screwtheninetofive/ And on Facebook: http://facebook.com/saynotoninetofive You can also listen to her podcast at TheScrewShow.com For more on Screw The Nine To Five, visit http://screwtheninetofive.com And for tickets to their live event, head to https://www.bbdbonus.com/live-event-checkout/

One thing that will be driving all the action we take this year is the belief that anything in our business can be templatized or built into a framework, and that includes how we build relationships and convert people. What is the nurture to convert system and how does it work? How can it help us run a smoother business process? On this episode, I share more on the new system we have developed and how you can leverage it to make your business more efficient and successful. The nurture to convert system is a revolutionary way of systematizing how we engage online and with our prospects and our audience. -Dana Malstaff 3 Things We Learned From This Episode Everything can be distilled down to a method, framework or template. If people don't know what our opinions, beliefs and methodologies are, it's hard for us to become well-known or an authority in that area. We need to be clear on what we want to do with our audience. We need to feel like we have a congruent life and business, so we don't feel like there's a tug of war for our time and attention.

Building and growing an engaging community organically is one of the most important parts of running a business today. What are the two key things we need in order to start creating a community? What does it take for the sense of community to take place in the virtual space? On this episode, you'll learn about the engaged community framework, and how to implement it in your business. In today's business world, community has to be part of our brand. It's so important to not just sell things but to connect people. -Dana Malstaff 3 Things We Learned From This Episode You need to stop putting pressure on yourself to have all the answers; your community has all the answers and they are yearning to contribute, so let them. A post is just a gateway so that real conversations can happen. Getting people to answer "yes" or "no" is just the first level of engagement. After that, we can allow for deeper connections to happen by having conversations. One of the key parts of building a community is creating a feeling of belonging, so that people can feel accepted, heard and understood. Listen to the Mark Shaefer episode of the Boss Dad podcast here: https://boss-mom.com/how-to-build-a-business-people-trust-w-mark-schaefer/

Many people are eager to escape the stress and unfulfillment of climbing the corporate ladder, but fear that they may not have the same income and level of impact. What they might not realize, is that consulting is a great way to make the switch from employee to high-value entrepreneur. What are the advantages of consulting over having a corporate job? How do we get a steady stream of clients? How does consulting differ from coaching? On this episode, business consultant and founder of Billable at the Beach® Amy Rasdal, shares on getting started in the consulting world and how to turn consulting gigs into a steady business. To build a successful consulting business, you have to break beyond your circle and immediate network, and start developing the outreach to build new relationships. -Amy Rasdal 3 Things We Learned From This Episode A consulting business is only as healthy as its pipeline (07:08 - 08:23)Many consultants are able to find success early, but the work starts to slow down because the circle of people who know you have already hired you. The key to keeping the business growing is a steady pipeline, which we build by going out of our immediate circle, developing an outreach strategy and following through on it. Being a present parent and a successful professional are not mutually exclusive (17:29 - 19:04) It often feels like we're forced to pretend that we don't have children in order for us to be able to excel professionally, or that they have to be invisible. More people need to see that we can have both children and a great mind. Consulting can be an impactful and a more lucrative alternative to the corporate ladder (25:07 - 29:07)Becoming a consultant allows us to have more impact than we would as employees, while we also get to earn more money with more time freedom. People often feel like the only way to advance is through the corporate track, but consulting opens us up to more opportunities. Guest Bio- Amy is the founder of Billable at the Beach®. She has been running her multiple 6-figure consulting business for 15 years. Amy liberates 6-figure earners by empowering them to build 6-figure consulting businesses through Billable at the Beach®. She has helped hundreds of people over the past 10 years. For more information, visit https://www.billableatthebeach.com/. To get Amy's free course 3 Action Steps to Generate Revenue Now visit https://www.billableatthebeach.com/free-course/.

Astrology is experiencing a huge Renaissance because it's relevant and extremely applicable to our current daily lives. What are the basics of astrology that one should become familiar with? How can we plan our lives and personal development around it? How do we take action that is energetically supported by astrology? On this episode, I'm joined by CEO and Founder of Astrology Hub, Amanda 'Pua' Walsh, who shares her journey of discovering astrology and building her business. When it comes to personal growth, if you align with the themes that are astrologically-based, you will have the wind in your sails. You're focused on the thing that is supported energetically at that time. -Amanda 'Pua' Walsh 3 Things We Learned From This Episode Pregnancy creates huge shiftsThere's something about being pregnant that brings clarity. It helps us realize that we're unhappy, need to make a change or a big idea comes up. But that clarity doesn't mean we won't face challenges. Sometimes, before the doors open, there will be a moment of breakdown, but that doesn't mean we're broken; it's part of the process and actually, the fact that it's happening is a sign that you're exactly where you need to be. Astrology goes a lot deeper than the zodiacMost people have a superficial understanding of what astrology is. Astrology is the language of the stars; it's very mathematical, but also incredibly intuitive. The sun travels through every single zodiac sign throughout the year, and this is what created zodiac signs. Astrology goes deeper than the horoscope, and actually, it's timing and patterns can reveal a lot about how we're feeling at a specific point in time. All Zodiac signs have progressions of expressionSome people like to make excuses for bad behavior by blaming it on the flaws of their zodiac sign. Every low expression of a zodiac sign has a higher expression for it. Being aware of the low expression of the sign, and finding a way to turn it into a positive, can help us become more cognisant of our strengths and weaknesses, and help others dealing with similar issues. Amanda is hosting her free 2020 Global Forecast Marathon Event today (January 9) through Sunday, January 12. If you would like to join her today and throughout the weekend, please visit astrologyhub.com/2020forecast

The path to finding our purpose isn't the same for everyone. For many entrepreneurs and creatives, finding out what we want to do is a process of peeling back the layers. This is the process filmmaker Greg Koorhan took, going from a job in a marketing agency, to one focused on storytelling. What can we learn from the journey Greg took? What's the right mindset to have about success? Why is the idea that people have one purpose and one purpose only a huge myth? On this episode, award-winning film director, best-selling author, speaker and coach, Greg Koorhan, discusses his projects, his creative children and the path to his purpose. 3 Things We Learned From This Episode Structure in storytelling is key (17:13 - 18:55) There's a difference between talking about a bunch of events and telling a story. A story has structure and conflict, and paying attention to these things makes us more effective storytellers. Short-form content can be extremely effective (23:33 - 24:32) In the day and age of storytelling through ads and social media content, we only have 1-2 minutes to tell someone's story. Within a minute or two, we can actually say a lot and resonate with people. There's no perfect formula for the path to success (33:30 - 35:44)Some people knew their passion from early on, but a lot of people actually discover their passion through a process of evolving, pivoting and iterating new pathways. There's nothing wrong with either approach.

We've got a little time before 2019 ends, and when a new year starts, we're so "full steam ahead" towards the future, that there are things from this year we won't remember to do. What are 3 important things we must remember to do before 2020 starts and why are they important? In this episode, we share 3 things you need to add to your to-do list before the end of this year. Think about what matters most to you next year if you only could give it one word. -Dana Malstaff 3 Things We Learned From This Episode Think about one person that has impacted you this year that you haven't talked to in a while. Before the year ends, get in touch with them and say thank you. Think about your word or phrase for 2020, tied to what you want to achieve in your business. Decide what your biggest business goal for 2020 is, but don't make it a revenue or amount of money, because that's an outcome and not a goal.