The Boss Mom Podcast

Busy moms can boost sales without constant selling by utilizing evergreen emails that nurture their audience. The permission sandwich formula helps create trust and loyalty, making customers feel a sense of belonging. This method balances informative content with persuasive messaging, significantly influencing buying decisions. Authentic communication is key to engagement, while strategic email crafting can turn content into effective sales tools. Learn to leverage these techniques for greater connection and consistent revenue in your business.

For most of us, being on camera while we're dealing with personal challenges is the last thing we want to do. However, building a brand requires us to push past the things holding us back, and if we want to make our mark we have to put ourselves out there. How can we stop letting our insecurities get in the way of telling our brand's story more effectively? Is there anything we can do to feel more at-home in front of a camera? How can we bring our A-game to shoots as brand owners and photographers? In this episode, owner of NicoleBRanderson and It's Not Brand Surgery, Nicole Anderson gives us a crash course on brand photography and how to do it right. 3 Things You'll Learn in This Episode How to prepare for a brand photography shoot What do photographers and brand owners need to do ahead of a shoot to ensure we get the best results? Where to share our brand photos We've had a ton of amazing pictures taken that highlight who we are and what our brands represent. Now, where do we put them? How to feel more confident on camera What can we do to feel like the best versions of ourselves at a photoshoot? Guest Bio- Nicole Anderson is the Nashville-based owner of NicoleBRanderson, where she specializes in working with boss mom run small businesses, and It's Not Brand Surgery, where she trains other brand photographers. She is the wife of an Englishman and the mom to two kiddos, Jack & Olivia! She's seen all the Friends seasons 10 times, enjoys murder shows and will never pass up a charcuterie plate. To find out more, go to: www.instagram.com/nicolebranderson www.instagram.com/notbrandsurgery www.nicolebranderson.com www.itsnotbrandsurgery.com

At its core, marketing helps us share who we are with our audience, but just how much should we be sharing? Building a brand based on our identities certainly comes with its challenges. How can we show our communities who we are without putting everything on the table? Is there anything we should avoid sharing altogether? In this episode, the author of You Are the Brand and host of the Brand You Podcast, Mike Kim shares how to be more strategic when building a personal brand. 3 Things You'll Learn in This Episode How to build a campfire around our businesses Is the content we share with our audiences warm and inviting? Could it help us build a community? The difference between authenticity and transparency Can we be real and raw with our audiences without oversharing in a way that makes people uncomfortable? How to stop trying to serve everyone We'll never be for everyone, so where should we be channeling our efforts for stronger engagement instead? Guest Bio- Mike Kim is a brand strategist for coaches who want to create an impact with their ideas and get their message heard. His refreshing approach has made him a sought-after consultant for top thought leaders. He is the author of You Are the Brand and host of the Brand You Podcast. To connect with Mike, go to: mikekim.com Instagram.com/mikekimtv Linkedin.com/in/mikekimtv Twitter.com/mikekimtv Facebook.com/mikekimtv Youtube.com/youarethebrand And to get a copy of Mike's new book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, go to: youarethebrandbook.com

There are a ton of ways to make money using social media, but many women hold back from getting started because they're afraid of the unknown. How can we stop letting fear hold us back from the lives of our dreams? Will we ever truly get over the fears that come with starting a business and making an income through the things we love to do? In this episode, the author of the #1 bestselling Fear is Not the Boss of You, Jennifer Allwood shares how to stop holding back and start taking advantage of all the opportunities social media has to offer. 3 Things You'll Learn in This Episode The trick to overcoming our fears Every Boss Mom has a big, beautiful brain, and we have access to all the knowledge we need to move our businesses forward, so how can we stop letting fear get in the way? How to pick a revenue stream that works for our unique abilities If there's no one-size-fits-all revenue model, how can we find what works best for us? Why we need to get better at capitalizing on what we're good at How can we shift our energies to the activities we enjoy and stop getting caught up in all the things we don't? Guest Bio- Jennifer Allwood is a business coach to several thousand women every month, giving them the tools they need to grow a business in the online space. What started as a desire to help pull her family out of financial desperation became a calling to help other women find the courage to do the same. Jennifer stands steadfast in the idea of using her business as a way to serve God and her family. She uses her social media following of over a half million people, her podcast, The Jennifer Allwood Show, with almost 3M downloads, her coaching groups, and her #1 best selling book, Fear is Not the Boss of You, to help other women do for their businesses and life what she has done in hers. Jennifer lives in Kansas City, Missouri with her husband of a gazillion years, four kiddos, and two golden doodles. To connect with Jennifer, go to: https://www.instagram.com/jenniferallwood/?hl=en https://www.facebook.com/themagicbrushinc https://itunes.apple.com/us/podcast/the-jennifer-allwood-show/id1206006469?mt=2 https://jenniferallwood.com/ Take the quiz mentioned in this episode at: https://jenniferallwood.com/quiz/ And to find out more about Jennifer's book 'Fear Is Not The Boss Of You', visit https://jenniferallwood.com/book/ Other products mentioned in this episode: https://welcome.socialbluebook.com/

Few platforms allow us to share our message like speaking engagements. How do we do them right, so we can make the biggest possible impact? What can we do to create a better sense of connection with our audiences? More importantly, how can we get comfortable in front of an audience in the first place? In this episode, Executive Producer of TEDXLincolnSquare and author of The Influential Voice, Tricia Brouk shares how to get better at communicating with an audience. 3 Things You'll Learn in This Episode How to coexist with our fears of being on stage We're not likely to ever completely get over stage fright, so how can we get to a point where fear isn't stopping us from connecting with an audience? How to boost our credibility as speakers When can we start positioning ourselves as experts whose voices on a subject matter? How to be vulnerable with an audience without making them feel bad Is it possible to pull on heartstrings without losing the point of our message? Guest Bio- Tricia Brouk is an international award-winning director. She founded The Big Talk Academy and served as the executive producer of TEDxLincolnSquare until August 2019. She curates the Speaker Salon in NYC, hosts The Big Talk, an award-winning podcast, and her book, The Influential Voice: Saying What You Mean For Lasting Legacy was #1 new release pre-order on Amazon. To find out more, go to: https://triciabrouk.com/ https://www.theartofthebigtalk.com/ https://triciabrouk.com/podcast/ https://www.linkedin.com/in/triciabrouk/ https://www.facebook.com/thebigtalkwithtriciabrouk https://www.instagram.com/tricia_brouk/ And to get a copy of The Influential Voice: Saying What You Mean For Lasting Legacy, head to: www.theinfluentialvoicebook.com

Coaching is an incredible way to impart your wisdom and impact people's lives, but how do we consistently get clients without making our lives more stressful? If we want to build a coaching business that reaches the six-figure mark, we have to create a refined toolkit that gets specific results. On top of that, we don't want to be the best kept secret, we want to be known, and bring in people excited to work with us. How do you become a good coach, find clients you get the best results for, and nurture your leads to a sale? In this episode, I share 8 things that will help us build and grow a life-changing coaching business. Things You'll Learn in This Episode Why we can't build a coaching business that helps everyone As naturally nurturing people, we yearn to help everyone, but if they don't have emotional, financial and time resources, they won't get results. What do we need to focus our energy on instead? How to multiply your impact by building a system How do you build your coaching toolkit so your big beautiful brain is free to create deeper connections and results? Teaching vs. motivation If we focus on just teaching, we'll drive our clients to other coaches. Why is motivation an important component of a coaching business that gets clients consistently? Why you need to share your opinions like crazy People hire coaches they believe in. Why does sharing our opinions set us apart and get people excited about working with us?

We all have to deal with adversity at some point in our lives, and one of the best ways to navigate difficult experiences while keeping our businesses up and running is by having a coach. How can we find a coach whose areas of expertise match up seamlessly with our needs? Better yet, how can we use our own experiences to help coach others with their challenges? In this episode, COO of The Coaching Masters, Liam James Collins shares how coaching can help us take our businesses to the next level and make a meaningful impact on people. 3 Things You'll Learn in This Episode What makes coaching so important We already know we have what it takes to make our dreams a reality, so is it really necessary to have a coach when we're not dealing with adversity? The biggest misconceptions about Neurolinguistic Programming What is NLP, and what causes some to shy away from it? How to make room for ourselves in the coaching space It seems like every time we open social media, another coaching program pops up. Is it even possible to break into coaching when the market is nearing saturation point? Guest Bio- Liam James Collins thought he had experienced real adversity when his successful acting career completely crashed. He literally went from working side by side every day with Tom Hardy on the set of Batman, to delivering Tom's mail as a full time postman. But that was nothing. Only a short time after this, Liam lost his Dad to suicide and survived The London Bridge Terror Attack, all within one year. Having pushed through one traumatic adversity after another, the one thing that Liam was able to hold strong was his bulletproof mindset and unwavering determination for success. Today he is hailed as one of the world's most exciting mindset & coaching experts. Not long after these terrible events, Liam founded The Coaching Masters, a very successful online coaching business that now generates over $2,000,000 per year. Alongside building The Coaching Masters, Liam was hired as the in-house performance coach for Amazon, the biggest Fortune500 company in the world, and has been featured on MTV. Liam's mindset knowledge has also been instrumental in the development of The Coaching Masters Podcast, an iTunes top 10 Podcast which is ranked within the top 1% of all podcasts globally. Liam's mission is to make having a coach as fashionable as having a personal trainer and The Coaching Masters mission is to give ordinary people extraordinary tools to create freedom for themselves and others. As this generation's most exciting mindset & coaching expert, Liam is here to share some of the tools, techniques and frameworks which have allowed him to thrive in the face of great adversity, build a wildly successful business and develop a completely bulletproof mindset. What you will learn from Liam will undoubtedly improve not only your business but your lives. To connect with Liam, go to: https://www.linkedin.com/in/liam-james-collins-6a33b41b4/?originalSubdomain=uk https://www.facebook.com/Liam.James.Collins.Coach https://www.instagram.com/liam.james.collins/ And to find our more about The Coaching Masters Accreditation, visit: https://thecoachingmasters.com/tcm-accreditation/ And to attend Liam's Facebook Live in the Boss Mom Group, sign up at: boss-mom.com/coaching

We all know how dangerous burnout can be, but many of us are still overworking ourselves both as business owners and as moms. Why are we killing ourselves trying to do it all, and how can we stop getting to the point of overwhelm before slowing down? How can we get better at filling our cups before tending to our children and businesses? Can we prioritize our wellbeing and still make all our dreams a reality? In this episode, leadership coach and author of Dying To Be A Good Mother, Heather Chauvin shares why we have to get better at putting ourselves first. Three Things You'll Learn in This Episode How to cut out the things that aren't serving us What part of our lives isn't working for us right now, and how is that affecting us? How to take radical responsibility for our feelings of unworthiness Are we enabling our demise? Why we need to shift the way we think of our value Is it possible to keep being of service without overworking ourselves at some point along the way? Guest Bio- Heather Chauvin is a leadership coach who helps ambitious, overwhelmed women conquer their fears and become leaders at work and home. Drawing from her professional experience as a social worker and her life experience raising three boys, Heather created a signature approach to help her clients create and enjoy sustainability, profitability, and ease in business and life. She is the host of the Mom Is In Control Podcast where she reveals her most vulnerable truths about womanhood, marriage, parenting, living through stage 4 cancer, and running a successful business without burning out. She released her first book, Dying To Be A Good Mother, in 2021. When Heather isn't busy driving her boys to hockey practice, you can find her curled up on the couch next to her husband, planning their next family adventure. To connect with Heather, go to: https://www.instagram.com/heatherchauvin_/ https://www.facebook.com/heatherchauvincoaching And to get a copy of Dying To Be A Good Mother, visit: http://heatherchauvin.com/book

There's a lot of trial and error in starting a business, and it's easy to end up feeling knocked around by what works and what doesn't, on top of raising our kids. With all of this going on, how can we approach our businesses from a place of calmness? Is it possible to be multi-focused and still get things done? How can we find our inner peace while we deal with all the inevitable ups and downs? In this episode, the Creator of Refreshed Moms, Deanna Mason returns to the show to share how to prioritize rest as Boss Moms. 3 Things You'll Learn in This Episode Why having space is non-negotiable No good ideas can come from a chaotic backdrop, so why are we letting our mental, emotional and spiritual 'space' become an afterthought? How to get grounded How can we connect with our value and worth more regularly and in a deeper way? Why we need to move away from 'self-care' reasoning Self-care is a nice buzzword, but could it be holding us back from really prioritizing our inner wellbeing? Guest Bio- Deanna Mason is the Founder and CEO of Refreshed Moms LLC, a Christian faith-based consulting company dedicated to helping mom leaders nurture their spirituality, generate consistent revenue, and get better rest. Passionate about serving other moms, Deanna uses her offerings, which include an app, Bible and book discussions, and mini-sabbatical events, among others, to exchange overcommitment for renewal and better balance. Deanna is the host of The Refreshed Moms Podcast. To find out more about Deanna and her upcoming mini-sabbatical, visit:https://deannamason.com/ https://deannamason.com/the-refreshed-moms-podcast/ https://deannamason.com/spiritualrest And to take advantage of the free course mentioned in this episode, go to:https://deannamason.com/makearestplan Listen to Deanna's previous Boss Mom episode here: https://boss-mom.com/?s=deanna+mason

Turning 40 is a huge milestone and a birthday that feels different from other ones. A pivotal birthday brings up so many feelings - fear, excitement, anticipation, joy, apprehension, and tons of questions about what getting older means to us. The older we get, the more we see how much we've lived, and how much more we still have to experience if we choose to stay young at heart and young in mind. How do we age gracefully, on our terms, and continue to strive towards being the best version of ourselves? In this very special episode of the Boss Mom podcast, I share my thoughts and feelings about getting older, as I count down to my 40th birthday. Three Things You'll Learn in This Episode How to age on your terms We can be anything we want to be, at any age, Look at what you want to accomplish, without wondering whether you should, whether you should have already done it, or if you're too old to do it. Why our age shouldn't limit what we can accomplish Aging doesn't mean doing or trying less. We have the opportunity to become the best version of ourselves by staying in constant curiosity, and continually striving for new thoughts, ideas, and skills. How to shift your mindset about getting older Our age doesn't have to be something that happens to us, or something bad. It's something we should wear proudly because we've earned every wrinkle, line, experience, and every ounce of our wisdom.