The Boss Mom Podcast

Your big, beautiful brain creates amazing things that help people. If we don't mention these things, it's impossible to build anticipation and get people to actually buy them from us. The programs we offer are worthy of being mentioned, but how do we bring them up without sounding like we're selling in every blog or podcast? In the last of our solo episode series, I share simple statements you can incorporate into your marketing to effortlessly talk about your offers. 3 Things You'll Learn in This Episode The mention-it-and-move on method that doesn't feel salesy We don't have to talk about our offers in paragraphs. What short but effective statements can we include in our conversations? Why we have to create anticipation through our mentions Marketing is a form of foreplay. How do we create anticipation, interest and intrigue so people want to get to know us and buy from us? How to get people other than you to validate the value of your offer In a world that's focused on the results we get for people, it's easy to become egotistical about what we do. How do you put the spotlight on your members instead?

Humanity may not be as dialled into our physical communities as we once were, but there's still a need for us to connect with one another regarding different parts of our lives. That's why building online communities around our businesses is so important. The problem is, many of us are holding back from doing that. What's causing us to pause and how can we push through those fears? How can we build truly great communities that bring our members value and increase our chances of doing business with them? In this episode, I'm busting the top myths surrounding Facebook Groups and sharing how we run the Boss Mom community. 3 Things You'll Learn in This Episode The difference between Facebook Groups and social media, more generally If our communities are using social media platforms to connect with one another, is there really a need for a private group? The RIGHT way to run a Facebook Group Using our communities to 'train' our members is the quickest way to lose engagement on Facebook. What should we be doing instead? How to keep our groups focused (and disciplined!) Let's face it: running a community can feel a little like herding cats. How can we ensure the content posted in our communities is relevant and actually fosters engagement?

We can't get clients or grow our businesses without having conversations and getting on calls with prospects, but selling to someone in real-time can be overwhelming. Getting on a call will feel a lot easier when we shift our goals and change our approach. Instead of trying to close prospects in one call, a two-call strategy takes the pressure off, builds trust and helps you feel more in control of the process. How do we execute these calls in order to get the result that we want? In this episode, we're going to talk about how to prepare for calls and set them up for a higher conversion rate. 3 Things You'll Learn in This Episode How to triage your prospecting Not all prospects are created equal, and we have to assess who we can really help. How do we use our calls to triage our prospects? The power of multiple calls We don't have to get prospects to buy from us in one call. Why do we build more trust and increase our conversion rate by flipping to 15-minute calls? The key ingredients of a successful sales process Sales is about pacing and getting permission. How do we build these two critical pieces into all our calls, and lead people more effectively?

As kids go back to school, entrepreneurs gear up for holiday sales. Discover how to craft persuasive copy that resonates without feeling pushy. Learn to pinpoint the problems you're solving, and convey that expertise confidently. Uncover emotional triggers that can lead to conversion and establish your authority in your niche. It's time to turn your skills into sales with authentic storytelling!

Using social media for our businesses is great, but it's tricky to stay consistent on those platforms without being present all day, everyday. Our best bet for sustainable growth is to get people into our email systems through a relevant opt-in. How can we create the kind of opt-ins that get people excited about what we have to offer, so it doesn't feel like we're pulling teeth trying to get people on our email lists? Where have we gone wrong until now, and what should we be doing instead? In this episode, I'm sharing how to create opt-ins that not only convert, but generate excitement about what we have to offer. "Keep hold of the ultimate goal, which is having an opt-in that works to set you free!" -Dana Malstaff 3 Things You'll Learn in This Episode How to nix opt-ins that lead to low conversions and wasted time What are the most common mistakes people make when creating opt-ins? How to find great opt-in topics How can we come up with great ideas for opt-ins without spending weeks (or more!) creating them? The secret to creating more enticing headlines for our opt-insWill a 'How To' headline generate enough buzz to convert, or should we be doing something else, instead?

Whether online or in person, children are bullied every single day, and as moms, we can sometimes feel a little powerless over the situation. How do we even begin to help them through the experience? Better yet, how can our kids find what they need to not only deal with the experience, but rise from it and assist others, through the help of their peers? In this episode, mother-daughter duo and co-founders of Girl Gang Strong, Kennishia and Kyree Duffus share how they turned Kyree's experience with cyberbullying into a platform to empower young girls. 3 Things You'll Learn in This Episode The first step to helping our daughters deal with bullies How can we equip our daughters with everything they need to handle bullies, online or in person? How to help our children stand up for their beliefs For kids and adults alike, it's easy to fall into a rut where we go with what our friends are doing or saying, even if we don't necessarily agree with it ourselves. What can we do to break that cycle? The best time to help girls grow their confidence When do young girls go from feisty and headstrong to doubting themselves, and what can we, as moms, do about it? Guest Bio- Kennishia Duffus is a Mom of three, an Event Planner and the owner of Girl Gang Strong Inc. Co-founded with her daughter Kyree, Girl Gang Strong Inc. is a subscription box & online community for preteen and teen girls. Kyree Duffus is the co-founder of Girl Gang Strong. After going through cyber- and real life bullying herself, Kyree partnered with her mom to create a community for young girls dealing with the same experience, so they can rise from the ordeal and help others in the same situation, too. To find out more, go to: https://girlgangstrong.com/ https://www.facebook.com/girlgangstronginc/ https://www.instagram.com/girlgangstronginc/ https://twitter.com/girlgangstrong_ https://www.pinterest.ca/girlgangstronginc/_shop/

Growing a business takes a ton of time - something many Boss Moms just don't have enough of. The solution is to make more time, and the only way to do that is by hiring people. For small business owners, onboarding freelancers is the most economical route, but how do we get started with that? What are the biggest differences between hiring freelancers and appointing employees, and how can we ensure we're finding the best fit for the job? In this episode, creator of The Hiring Fix course, Emily Perron shares the right way to hire freelance talent. 3 Things You'll Learn in This Episode Who to hire first Which roles should we onboard first, and how can we be sure we're making the right hires for our needs? How to get better at delegating For many business owners, it's tempting to try to do everything ourselves. How can we get more intentional about handing tasks over to others? The difference between micromanagement and checking in Is it possible to ensure our recruits are on the right track without making them feel like we're constantly looking over their shoulder? Guest Bio- Emily Perron helps bloggers and creative entrepreneurs expand and improve their teams with talented freelancers. Her number one goal is to align the right person with the right role. She teaches her strategic hiring process inside her signature course, The Hiring Fix, and also works one-on-one with clients looking to bring on high-quality support. To connect with Emily, go to: https://www.thehiringfix.co/ https://www.instagram.com/emily.perron/ https://www.pinterest.com/perronemily/ https://www.emilyperron.com/ https://www.linkedin.com/in/emily-perron/ And for the FREE course mentioned in this episode, head to: https://www.emilyperron.com/minicourse

Few things feel as exciting as creating a business around the things we use in our own lives, and sometimes, our coping mechanisms can turn into professional ventures. How can we turn something like meditation for stress alleviation into a business, so we can use what's helped us to assist countless others? How can we fall in love with our daily practices enough to promote them? In this episode, CEO of Expectful, Nathalie Walton shares how she became the co-founder of a business that helped her through her difficult pregnancy. 3 Things You'll Learn in This Episode How to develop a regular meditation practice Most of us have heard about the benefits of meditation, but how can we find the time (and the willpower!) to get started? How stress impacts fertility What can we do to reduce the effects stress has on our reproductive systems? How to get started with hypnobirthing What is hypnobirthing, and how can we more women start using it in their own birth plans? Guest Bio- Nathalie Walton is the CEO and Co-Founder of Expectful, the number one go-to wellness app for women and growing families. While she was working at some of the world's most admired companies, Airbnb, Google, and eBay, she was always on a constant search for deeper fulfillment. This search launched a self-discovery process that resulted in the cultivation of a wellness & mindfulness practice; Nathalie began meditating and practicing yoga daily, became mindful of her eating, and read incessantly about finding purpose. Not long after, she became pregnant and discovered that she was at high risk for placental challenges in the second half of her pregnancy. She went from an uneventful pregnancy to a high-stress pregnancy where every day she worried about her baby's survival. During her third trimester, she saw an ad for Expectful, which was not only life-changing but the next step into her future. Within a week of diving into the meditations and deeping her hypnobirthing practice, her condition managed to stabilize and she made it to term. After becoming familiar with Expectful, she soon met Mark Krassner, who was looking for the right person to succeed him as CEO/Co-Founder. As a user, a new mother, a longstanding wellness enthusiast, and the person who built the roadmap for scaling Google's Local Commerce offerings, this was the perfect opportunity for Nathalie. Nathalie knew that she was passionate about the prospect of making Expectful available to every pregnant woman, especially those whose doctors hadn't offered them the support and resources they could be utilizing. Since becoming CEO, Nathalie has raised over $4M for Expectful. As Expectful's CEO, as of September 2020, Nathalie's mission is to solve the wellbeing crisis facing the 21 million women in the U.S. who are new parents, pregnant, or aspiring to conceive. To find out more, go to: https://expectful.com/ https://www.instagram.com/expectful/ https://www.instagram.com/nathaliewalton/

There's a huge difference between having people who drift in and out of our lives and being surrounded by truly great human beings who will help us achieve anything we set our minds to. How can we start saying no to the relationships that don't serve us, so we can focus all our energies on the connections that consistently inspire and fulfil us, instead? Is it even possible, when so many women struggle with saying no? Where do we get the confidence to believe we can say no, in the first place? In honor of our 500th episode, author, podcaster and productivity expert, Whitnee Lynn Hawthorne shares how to start saying no to the things that stunt our growth, so we have more space to say yes to the things we want to do. 3 Things You'll Learn in This Episode How to build lives that make us happy Once we've moved past the stage of self-preservation, are we spending our time doing things that really fulfil us? 1 thing to remember when saying no to something For years, women have been taught that saying no is a sign of weakness. Is there any truth to that, or are we way off the mark? The key to a guilt-free NO How can we stop feeling bad for saying no to things we don't want to do? Is it possible to do it without hurting anyone's feelings? Guest Bio- Professional speaker, author, certified coach, Podcast host, Fortune 500 executive, productivity expert, successful entrepreneur, self-care guru, passionate mom and wife, Whitnee Hawthorne is a woman with many hats. Whitnee leads by example and loves to inspire aligned action in others. She teaches her audiences steps they can take right now to increase their productivity, grow their confidence, and bring more joy to their lives. With broad experience working with women from all over corporate America and in communities, Whitnee's message will resonate strongly with working moms, caregivers, and leaders alike. To find out more, go to: www.thesavvyworkingmom.com https://thesavvyworkingmom.com/podcast/ https://www.instagram.com/thesavvyworkingmom/ http://bit.ly/TheSavvyWorkingMomOnSpotify Whitnee offers courses to Moms that aim to give clarity, confidence and peace. Her digital courses include: Get Ahead Without Staying Late Grace and Joy Morning Routine Sustainable Self Care How To Delegate Masterclass 10 Minutes to Better Days Video Course And she also offers the following workbooks: Mom Reboot Workbook Guilt Detox For Whitnee's 'How to Get Unstuck' video course, go to: getunstuckmama.com

Creativity is incredibly important for our children, but their imaginations are often stunted way more than we realize. What's stopping them from tapping into their full creative potential, and what can we do about it, as parents? How do the stories our children read, hear, or watch influence their ways of thinking, and is there anything we should be monitoring? How can we foster creativity that will help them in the real world? In this episode, award-winning author of the Britfield book series, Chad Robert Stewart shares how to engage our children's minds. 3 Things You'll Learn in This Episode The key to getting kids eager to learn Far too often, education is seen as a chore. How can we flip that on its head and help our kids find the FUN in learning? How to keep our kids' imaginations alive while working from home Kids tend to be more imaginative when they're interacting with their peers. How can we recreate a playful, creative environment while they're learning remotely? How creativity benefits us as adults Could a creative background be more beneficial than we're led to believe? Guest Bio- Born in Newport Beach, California, Chad Robert Stewart has 20 years of experience in writing fiction, non-fiction, and screenplays. He is an award-winning, bestselling author, creativity specialist, and prolific writer. Founder of prestigious Britfield Institute, and Devonfield, an innovative company dedicated to the highest quality in publishing, film production, and education, Chad received a Bachelor of Arts in British literature and European history from Brown University; earned an MBA from Boston College, and is pursuing a Master of Science and a Ph.D. at Peter F. Drucker and Masatoshi Ito Graduate School of Management. To find out more, go to: https://www.britfield.com/ https://www.britfieldinstitute.org/ https://www.facebook.com/OfficialBritfield https://twitter.com/britfieldworld?lang=en One of the most awarded books in children's fiction, Britfield & the Lost Crown is a bestselling, fast-paced middle school adventure novel that transports the reader from the smoldering crags of Yorkshire, through the heart of England, and finally to the magnificent shores of Dover. Creating an interactive world of mystery and adventure, culture and education, Britfield is about friendship, family, loyalty, and courage. The first in a seven-book series, Britfield presents a real-world that children can embrace and not only entertains the reader, but educates them with accurate geography, literature, architecture, and history is interwoven throughout the exciting story. Get a copy at: https://www.britfield.com/store/