The Boss Mom Podcast

When it comes to marketing our businesses, we're taught to niche down according to demographics - age, income, occupation etc, but then we craft content, and it just falls flat. Our marketing becomes more magnetic when we niche according to how people feel, not a rigid set of characteristics. It makes crafting content easier, makes more people want to share our stuff and buy from us. In this episode, I share how to start niching by emotions, not by demographics. Your demographic niching reveals itself to you over time, the emotional niching is actually the right place to start. -Dana Malstaff 3 Things You'll Learn in This Episode - How to map out how your ideal people feelIf we want to key into people's emotions, where do we start? - The key to magnetic contentHow do we make people feel like we get them and what they are dealing with? - Why your marketing feels offHow do we find out what's holding our content back?

We're finally in an era where people no longer want to sweep their truth under a rug, and when it comes blended families, people are more open to having discussions as opposed to the past. Why should we always communicate our feelings with our family and how does that help our relationships to thrive? It can be easy to get upset about certain things especially in a blended family, so how do we deal with those difficult emotions without hurting the people around us? In this episode, certified life coach Amy Stone joins me to discuss her experience as a stepmom, why we shouldn't overlook the small stuff when it comes to our family and how she's helped blended families create a family life that they love. The small stuff can be super important and if we downplay it, it can give us this feeling of not being seen or valued. -Amy Stone 3 Things You'll Learn in This Episode - The importance of communication in blended familiesCommunication is key regardless of our situations but how can we use it to help us create a happier and healthier family life? - The misconceptions of being a stepmomThe media and people around us can influence the stepmom narrative. What are some of the misconceptions around being a stepmom and how can we rise above it? - Preconditioning and how it can affect our relationshipsWhat we experience as children can often show up later in our lives and affect our relationships. Guest Bio Amy Stone is a certified life coach who helps stepparents and adults in blended families create a home life they love. She is a mom, a stepmom, and a grandma. Her personal experience as a wife and stepmom pushed her to create a unique path to happiness. Visit https://amysaysso.com/ Find Amy on LinkedIn @Amy Stone Find Amy on Instagram @amysaysso_coaching Find Amy on Facebook @Amy Says So

As moms, we are often influenced by other parents and people who may not agree with our parenting style. It's easy to feel pressured and change the way we do things, but it's important to remember the intention behind our beliefs and systems. How do we stay true to our opinions even when people are telling us otherwise? How do we ensure that we stay accountable as parents, and how do we begin making changes if a certain parenting style doesn't give us the results we want? In this episode, working mom, parenting coach and author Destini Ann Davis joins me to talk about parenting belief systems, how she is spreading her message to help others and what steps you should take to change parenting styles. Make boundaries around what matters to you as a person. -Destini Davis 3 Things You'll Learn in This Episode -Spreading your message with the intention to serveIt can feel scary to be vulnerable and share our struggle stories, but why is it such a powerful thing to do? -The importance of setting boundariesNot having boundaries in place can get messy and it's never too late to set them. How do we set these boundaries around the things that matter to us? -Starting and growing a social media audienceWhat are some of the ways in which we can use our experiences to create content? Guest Bio Destini Davis is a compassionate and relatable source for navigating motherhood! She takes the psychology of parenting and turns it into fun, digestible content for her community. She teaches with empathy and empowers parents to shift the culture of their homes to more intention, grace, and presence. Though her social media impact seemed to happen overnight, her work and passion for positive discipline have grown through years of study, practice, and implementation. From the public school system to her own home, Destini has been developing her connection-based approach for 10+ years. She has a heart for parents and has seen first hand how a family can transform through intentional, empowered parenting. In a society where parents are more stressed than ever, Destini Ann's heartfelt content reminds us of the power of presence, empathy, and playfulness. This is her passion and purpose– to remind parents of their innate power so that they can give that same gift to their children! Listen to Destini's podcast B*tch You're Doin A Good Job Podcast on Apple & Spotify Buy Destini's book Very Intentional Parenting https://sites.prh.com/veryintentionalparenting Follow Destini on Instagram @destini.ann Find Destini on Tiktok @destini.ann

Many couples find themselves in a place where the playfulness, flirtiness and intimacy in their relationship completely shuts down. You know you love each other and want to be together, but you just don't feel as connected as before. Reigniting those exciting fun feelings can feel really hard, but what if we could do it by simply opening up little doorways of connection? How do we reimagine connection and communication in our relationships both inside and outside of the bedroom? In this episode, I'm joined by the creator of the viral How to Keep Monogamy Hot video series, and author of Swing, Ashleigh Renard. She shares how couples who feel shut off from each other can find playfulness again. We all have these pre-set expectations about marriage. Let's just imagine the playbook we're each playing by is the worst habits of our in-laws and our own parents. -Ashleigh Renard 3 Things You'll Learn in This Episode - How to 'de-taboo' talking about intimacyWe don't have to agree to feeling less than satisfied. What steps can we take to voice our needs? -How to create doorways to connectionHow do we align love languages so that both us and our partners feel valued and desired? -Be loyal forward, not backwardInstead of asking ourselves if our choices make our parents proud, why do we need to focus on making our kids braver? Guest Bio Ashleigh Renard, creator of the viral How to Keep Monogamy Hot video series, is the Carrie Bradshaw for married people. After sharing her own story of rehabbing a shabby marriage in her memoir, Swing, she now answers hundreds of requests from her audience each day on how they can improve their relationships. As a synchronized skating coach and choreographer, she spent over two decades fostering cooperation and teamwork for adolescent girls. Part coach, part storyteller, part cooperation whisperer, Ashleigh has inspired millions of couples to radically reimagine the connection and joy available to them in their marriage. Her memoir, Swing, has been optioned as a streaming series and Keeping it Hot with Ashleigh Renard, an unscripted marriage fixer upper show, is also in development. For more information, follow @ashleighrenard, go to https://ashleighrenard.com/ and buy her book Swing here.

As women, moms and humans in general, the last few years have really put a microscope on our lives and forced many of us to face the fact that we feel overwhelmed, stuck and unhappy. Anytime we find ourselves in this space, it's a sign that we're not being honest with ourselves, and that our inner wisdom is desperately trying to tell us something. How do we tap into this inner wisdom, figure out why we feel stuck and then work toward a feeling of alignment? In this episode, certified life coach and Nurture to Convert Business coach, Stephanie Nichols returns to talk about why so many women feel stagnant but stressed out, and how to change it. Every time I've found myself in a place of complete overwhelm and stress, something wasn't aligned and the way I truly wanted it to be. It was always because I wasn't being honest with myself. -Stephanie Nichols 3 Things You'll Learn in This Episode -The power of taking action, even when we're a little scaredHow does the way we make decisions play into why we feel overwhelmed? -Slow down, step back and listen to youWe've been conditioned to believe that the best decisions for us lie outside of us. How do we start seeking what's right for us? -How to curate a life that serves your happinessIf we're honest with ourselves and what we really want, will it ruin our relationships? Guest Bio Stephanie Nichols is a certified life coach with The Life Coach School, and certified Nurture to Convert Business coach with Dana Malstaff. She has worked as a contract coach for 7-figure business owners like Alison J. Prince - creator of 4 multi-million dollar online brands, Russell Brunson - co-founder of ClickFunnels, and Tina Tower - founder of the Australian Mastermind, Her Empire Builder. Stephanie is mom to two boys, and the author of the book, "Create Your Calm: A Guilt-Free Journey to Peaceful Motherhood". Clients love working with Stephanie because she has a personal approach to coaching. She is invested in her clients' success, and she's not afraid of asking tough questions to help you make effective decisions, be more productive, and gain clarity so you can thrive in your business. She is direct, yet compassionate and teaches you to think for yourself. When she's not coaching or spending time with her friends and family, you'll find Stephanie outside running, at a local coffee shop drinking a decaf mocha, or singing with her favorite premier community chorus. She believes all people deserve to feel good about how they show up in the world. For more information, visit https://stephanie-nichols.com/ and find her on Facebook.

For far too long, many of us have struggled with people-pleasing, guilt, walking on eggshells and not prioritizing what gives us joy. Thankfully, we're now in an era where setting boundaries, voicing our needs, and better communication is becoming the norm. We hear a whole lot about setting boundaries, but that's hard to do when we don't know who we are, or what we want to lean into and step away from. How do we tap into the little clues pulling us towards what makes our hearts burst? In this episode, master coach, boundary expert and podcaster, Krista Resnick shares fun ways we can build boundaries so we can honor and nurture ourselves. Follow the energetic breadcrumbs and start paying attention to what makes your heart burst wide open. -Krista Resnick 3 Things You'll Learn in This Episode Following the energetic breadcrumbsThe things that make us happy always leave clues. What should we look out for? How boundaries change our relationshipsHow do we set boundaries that honor our sense of self without becoming selfish? Why boundaries aren't just about removing things from our livesSetting boundaries is usually taken from the approach of saying no to things, but what if we took the path of what we want to say yes to? Guest Bio Krista Resnick is a master coach, boundary expert, podcaster and mother to 3 adultish boys. Her love and passion for boundaries is the byproduct of her own story. Having spent decades pleasing everyone else, Krista felt disempowered, inauthentic, and passionless in every aspect of her life. Through her own personal healing work, she began to find great empowerment through the art of boundaries and expressing her truth. Now, serving hundreds of women across the globe, Krista has witnessed the transformative power of embodying healthy boundaries. She strongly believes that a well boundaried life empowers women to stop people-pleasing and come back home to themselves so they can create lives and relationships that are purposeful and passion-fueled. For more information, head to ​​https://www.kristaresnick.com/.

As women, we're born and bred in a world where self-care is seen as selfish, a luxury or something that's always out of reach. We often put ourselves so low on the priority list, we end up falling apart, lacking energy and miserable, with bodies we don't feel good in. We're taught to be okay with putting ourselves on the backburner, so how do we start paying attention to self-care? How do we advocate for our own wellbeing? In this episode, self-care specialist, podcast host and best selling author of "WAVES of Self-Care", Jaime McFaden shares her process for making ourselves a priority and how to internally take responsibility for ourselves. We're force fed so much information about what we're supposed to do and what we're supposed to look like, and it's a traumatic experience because we're taught to put ourselves on the backburner. -Jaime McFaden 3 Things You'll Learn in This Episode What it means to be wellGetting our nails done and taking long baths is great, but what is self-care actually? How to take external expectations out of our decisions and actionsIn a world that constantly pushes specific beauty standards, how do we take care of our appearance and also celebrate our own unique features? Why we have to practice social self-careHow do we evaluate the people we spend time with and who we follow on social media so that we're not feeding into things that make us feel bad about ourselves? Guest Bio Self-care specialist, podcast host and best selling author of "WAVES of Self-Care", Jaime McFaden is passionate in helping busy moms find balance and put themselves on their priority list! After years of working in the fitness industry, Jaime realized there was much more to health than just the physical element so she linked up with doctors, therapists and other specialists to bring together a comprehensive self-care system: WAVE by J. For more information, head to https://jaimemcfaden.com/, follow @jaimemcfaden and send her DM to get a free self-care guide and buy her book here.

It's evident that women are becoming more fearless and advocating for themselves as we navigate through the struggles and face battles head on. Times are changing and women are standing up for themselves and what they believe in. As women, how do we fill up our own cups so that we can pour out and provide for others? Why should we take a stand and do something about the matters that oppress us? In this episode, entrepreneur, inventor and writer Jillian Coburn joins me to discuss why you should speak your truth, and how the next generation of fearless women is changing the world. If you speak the truth, you will be heard. -Jillian Coburn 3 Things You'll Learn in This Episode Being an advocate for yourselfHow do we stand up for ourselves and the way we want the world to be? Everyone's pain is validHow do we acknowledge our own pain and work through it? Having important conversationsIt can be scary to talk about things that no one else wants to talk about, but why is it so necessary? Guest Bio Jillian Coburn is an entrepreneur, inventor, writer, outdoors-woman, and mother of three, who is passionately committed to supporting and elevating women who have nowhere to turn and living under the shadows of domestic violence. She is also the co-owner of NOLA Prestige Electric, a women/minority based contracting company. She founded the apparel line, Reel Housewives of the Deep South, in 2014, producing one-of-a-kind American-made designs for Southern women who love the outdoors and choose "cat-fishing over catfighting!" Jillian spends her time on the lake or at home creating new books. She is a member of Texas Association Against Sexual Abuse, Entrepreneur Think Tank, and Women Warriors Collab. For more information visit https://jilliancoburn.com/ and follow Jillian on Instagram @gigijillian or follow @mommygobag

When it comes to marketing, the world isn't craving more cutthroat strategies, spammy ads, heavily branded content or TikTok dances. People are yearning for a sense of belonging and community - a safe space for them to be true to themselves. From a brand marketing perspective, there's a rock solid business case to put community front and center of what we do. The more entrepreneurs build movement and collective-based businesses, the better off the whole world's going to be. Why is community such a key part of marketing businesses today? How do we build our businesses on ideas that are worth rallying behind? In this episode, marketing futurist, keynote speaker, mentor, educator and author of the new book "Belonging to the Brand", Mark Schaefer returns to talk about the book, and why community matters so much in the businesses we build and run. We have a bunch of people that feel alone and are yearning for business owners to create a safe space. They want to buy your stuff because they love the world you're creating. -Dana Malstaff 3 Things You'll Learn in This Episode Why communities failWhat's the difference between a community and audience? Why a TikTok approach to marketing doesn't work for everybodyDo people feel out of integrity because they are being taught to approach marketing as entertainers instead of educators? How to provide validation through marketingEveryone is surrounded by people who make them feel bad about how they think the world should work. How can we give them permission to feel good about themselves? Guest Bio Mark Schaefer is one of the world's leading marketing futurists, keynote speakers, educators and business consultants. He's the author of many bestselling books, including his new book "Belonging to the Brand: Why Community is the Last Great Marketing Strategy" which hit hit #1 in Marketing on Amazon. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also well-known for developing corporate marketing strategies and marketing workshops. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, GE Life Sciences, Pfizer, The U.S. Air Force, and the UK Government. For more information, visit https://businessesgrow.com/ or head to https://businessesgrow.com/contact/press-inquiries/ Buy Belonging to the Brand (https://amzn.to/3W8ciqi)

As moms and business owners, being productive with our time is crucial, but we all know how hard that can be sometimes. Very often when we feel chaos, stress and overwhelm and we're struggling to get things done, we blame it on our schedules and time management skills, but what if it goes a lot deeper than that? Productivity, or lack thereof, has everything to do with how we feel. How do we do the inner work that makes productivity inevitable? In this episode, I'm joined by Integrative Productivity Expert, writer, speaker and creator of Productive Flow, Angela Kristen Taylor. She shares how to get rid of chaos and overwhelm so that running our businesses doesn't burn us out. Our emotional state drives our ability to perform. -Angela Kristen Taylor 3 Things You'll Learn in This Episode The stories that get in the way of our productivityHow do we avoid being defined by the limiting beliefs of other people? The link between our childhood and our productivity nowHow do we understand the emotional blocks that get in the way of our productivity? Why we have to work with our emotional energy, not against usHow do we find the productivity system that works for us? Guest Bio As an Integrative Productivity Expert, writer and speaker, Angela serves as a transformational catalyst to business owners, entrepreneurs and sales professionals. Angela's signature method, Productive Flow, integrates emotion, energy, time and focus to help clients create natural productive flow and achieve higher levels of success in business and more importantly, in life. To check out Productive Flow programs and services, visit http://www.productiveflow.com. Book Your Free Productivity Breakthrough Session Here: http://productiveflow.as.me/clutterfree You can also find Angela on social media: https://www.linkedin.com/in/angelakristentaylor/ https://www.facebook.com/ProductiveFlowPrograms https://www.youtube.com/channel/UC9Ria_bDtWwSOXrfYiMyBFw https://www.instagram.com/productiveflow/ https://www.tiktok.com/@productiveflow