

Standard Deviation Podcast
Juliana Jackson, Simo Ahava
Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.
Episodes
Mentioned books

Feb 13, 2024 • 30min
Back in the groove
The speakers discuss their struggle with New Year's resolutions and quitting coffee. They mention the upcoming certificate for listeners and the importance of building a balanced skill set. They thank the intro creators and mention the upcoming podcast and article.

7 snips
Dec 13, 2023 • 1h 2min
Charles in charge
The hosts discuss festive mood and vacations. They talk about technical marketing, building a strong foundation and recommend the book 'Code'. They tease future episodes on digital marketing and the internet. The speakers discuss challenges in the advertising industry, and reflect on Charles and tease for the next season.

Nov 6, 2023 • 1h 10min
Cookies, ads and regulations
The podcast discusses frustrations with the lack of discussion on digital analytics, introduces a guest expert in AdTech and Martech, explores the era of third-party cookies and the importance of maintaining an open internet, and highlights the advantages of using an expert network for meetings.

Oct 8, 2023 • 49min
Well defined events
The hosts discuss their research process, AI use, and the possibility of writing a book. They explore NLP for customer research, mention updates to their course, and discuss strange songs and drum riffs at conferences. They also talk about writing a workbook and the complexity of event tracking and assigning meaning to events.

Sep 22, 2023 • 59min
Select Star
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode <<Team Simmer's latest article: How Do I Hide The User’s IP Address In SGTM But Still Get Geo Data In GA4?NEW Server Side Course by TeamSimmerGA4 BigQuery Course by TeamSimmerJuliana's latest article: Introduction to Natural Language Processing and its business applicationsLearning resources for Google Cloud (with LABS)GA4 BigQuery ResourcesMode Analytics SQL courseConnect with Khrystyna GrynkoKhrystyna's Grynko's Medium
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Aug 11, 2023 • 39min
The bridge
The podcast hosts discuss their summer vacation, upcoming travel plans, and the possibility of moving to a Nordic country. They also talk about the positive impact of a recent switch in analytics and the need for conversations about consent and privacy. The hosts mention the upcoming guest appearances for the season and discuss various updates and projects, including a new heavy metal festival and a technical marketing guide.

7 snips
Jul 10, 2023 • 1h 8min
Truth Bombs
- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.Articles mentioned:Transformations in GTMDear Google Analytics 4Connect with Talia:LinkedInTwitter: @TaliaGwYouTube: @TaliaWolfCRO TrainingNewsletter
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Jun 18, 2023 • 1h 2min
Biohacks
Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.comDear Google Analytics 4 article by Simo AhavaServer-Side Articles from Simo AhavaGA4 Discord CommunityGrowth Savvy WebsiteJoin the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use.Connect with Magda on LinkedIn
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Jun 2, 2023 • 58min
MMMbop
In this podcast, the hosts talk about a random feature on LinkedIn and their experience working on a CSS selector course. They discuss the test and learn community, upcoming meetings, and offer discount codes for online courses. They reflect on the podcast's one-year milestone and plans for a future pronunciation segment. A guest shares his experience with marketing mix modeling and the challenges of data gaps, cross-site audiences, and manipulation. They discuss privacy regulations, attribution models, and the difference between attribution and incrementality in marketing. The Measure Up Podcast is introduced, along with future guests and social media channels. Casual conversation includes joining servers, AI mashups of popular songs, and the pleasure of having a guest on the podcast.

May 14, 2023 • 1h 2min
Playing to your strengths
Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. Check out the new CSS Selectors course by SimmerGtag Audit for GA4 Article by Juliana JacksonConnect with Karolina here
This podcast is brought to you by Juliana Jackson and Simo Ahava.


