

Standard Deviation Podcast
Juliana Jackson, Simo Ahava
Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.
Episodes
Mentioned books

Nov 25, 2024 • 1h 3min
Critical thinking, stats and deviations
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.PS: Huge BlackFriday discounts on courses are available until November 30th.Latest content from Juliana & SimoCookie Access With Shopify Checkout And SGTM by Simo AhavaCookie Status Project by Simo AhavaFive AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana JacksonAlso mentioned in the EpisodeCRAP Talks by Bhav PatelCausl A/B Testing CalculatorPeople in Analytics Starter Pack on Bluesky by Mehdi Oudjida - https://go.bsky.app/Huxv35JConnect with Bhav PatelBlueskyLinkedin
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Nov 4, 2024 • 60min
Sleeping with Servers
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: Cookie Access With Shopify Checkout And SGTM by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeStape's blog: https://stape.io/blogStape website: https://stape.ioMeasure Slack: https://www.measure.chat/Connect with Denis Golubovskyi
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Oct 5, 2024 • 59min
Scrolls, Clicks, and Data Tricks
Dana DiTomaso, an SEO and analytics expert and founder of Kick Point Playbook, shares her insights on digital marketing. She humorously tackles the challenges of SEO and Google Analytics 4 (GA4), highlighting common data discrepancies. The conversation dives into the intricacies of mobile app tracking and the need for better training in analytics tools. They also discuss the evolving job market in digital marketing, emphasizing continuous learning and the impact of AI on job applications. It's an engaging blend of humor and practicality!

Aug 26, 2024 • 1h 4min
A tribe called SERP
From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoNew Piwik PRO Templates In Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodePiwik PROServer Side Webinar with Simo and Piwik PROGTM ToolsStape.ioGoogle Algo Leak explainedGenerative Engine OptimisationGoogle Satisfaction Score PaperSMX LondonConnect with Michael KingLinkedinhttps://ipullrank.com/
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Jul 20, 2024 • 1h 6min
Stage Fright
Explore challenges of constructing houses in Finland, importance of safety nets, inspections, and wardrobe challenges in extreme weather regions. Dive into strategies for coping with nerves before public speaking, overcoming stage fright, and mastering public speaking with authenticity and humor.

Jun 21, 2024 • 1h 7min
It's snowing in June
The podcast discusses unexpected snowfall, climate change, and personal reflections on aging. It also covers challenges in data science, AI oversimplification, data privacy, and the evolution of Snowplow in analytics. Banter on sponsorships, podcast anniversary, and Google's handling of BigQuery and GCP are also explored.

May 26, 2024 • 52min
Don't fall in love with your ideas
In this podcast, the hosts discuss challenges in reproducing logos on hoodies, insights from a US vendor conference, navigating speaking opportunities, and the importance of collaboration in enhancing ideas. They also delve into product design post-user research, an interview with a guest on transitioning from art to code, and embracing human connections over tech trends.

4 snips
Apr 30, 2024 • 49min
Colouring In
Exploring technology trends like iOS 17.4 and challenges for developers. Colorful analytics consultant uses vibrant visuals. Career transition from digital marketing to training highlighted. Tailored data analytics training and consultancy strategies discussed. Understanding customer journeys, data maturity, and building client relationships.

Apr 12, 2024 • 52min
Not best practices again
Discussions on navigating complexities of Constant Mode in GA Four, challenges in analytics and marketing, understanding the value of qualitative data in research, and online technical marketing courses. Also, exploring user behavior through research and the importance of heuristic evaluations in website design.

Mar 18, 2024 • 1h 2min
Data Classrooms
Exploring challenges of managing illnesses from daycares, navigating Digital Markets Act impact on tech companies, empowering education in data and marketing with a technical marketing handbook, journey of guest from analytics expert to entrepreneur, recommendation of GA4 course, upcoming speaking engagements in Europe, and engaging with guest speaker's content and courses


