Standard Deviation Podcast

This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon) Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku LIMITED 20% off offer on the Javascript for Digital Marketers Course - Get it while it lasts! Latest content from Simo Ahava Add IPv6 Support To Your Server-side GTM Load Balancer Latest content from Juliana Jackson The business model is THE strategy (subscribe to the newsletter for more amazing content) LIVE from Measurecamp Helsinki - 40' of content about main effects & interactions with Matt Gershoff - will be available to all my Substack subcribers - sign up to my newsletter here: https://julianajackson.substack.com/ Mentioned in the episode: META announcement for new Click-Through Measurement Definition STAPE Content re: Meta Conversion tracking (comment from Stape team - Meta have changed the definition of view-through and added engaged-through etc., but it didn’t affect how you report to pixel/capi) - https://stape.io/solutions/facebook-capi-tag - CAPI tag- https://stape.io/solutions/facebook-pixel-tag - pixel tag- https://stape.io/gtm-set-up-assistant Google Universal Commerce Protocol Agentic Misalignment (Anthropic): https://www.anthropic.com/research/agentic-misalignment Natural Emergent Misalignment from Reward Hacking (Anthropic): https://assets.anthropic.com/m/74342f2c96095771/original/Natural-emergent-misalignment-from-reward-hacking-paper.pdf This podcast is brought to you by Juliana Jackson and Simo Ahava.  

This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku  Latest content from Simo Ahava Run Server-side Google Tag Manager On Localhost Article Latest content from Juliana Jackson  Agent social networks are just a hall of mirrors (subscribe to the newsletter for more amazing content) Mentioned in the episode: Matomo Tag Piper by David Vallejo Walker OS Jason Packer's new book: Google Analytics Alternatives Superweek Analytics Summit Measurecamp Helsinki Connect with Johan: Linkedin GA4BigQuery GA4Dataform This podcast is brought to you by Juliana Jackson and Simo Ahava.  

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course)Latest content from Simo AhavaRun Server-side Google Tag Manager On Localhost ArticleLatest content from Juliana JacksonThe distance between what gets funded and what works has never been wider. (subscribe to the newsletter for more amazing content)Mentioned in the episode:Superweek Analytics SummitMeasurecamp HelsinkiConnect with Sayf Sharif:LinkedinThree Bears DataOptiMeasure This podcast is brought to you by Juliana Jackson and Simo Ahava.  

The discussion kicks off with a humorous tale about a shredded toy catalog that leads to reflections on digital experiences. Simo and Juliana explore the evolving role of educators in a world where large language models can teach technical skills. They debate the relevance of foundational programming knowledge amidst rising AI tools. The hosts also discuss the risks of over-reliance on AI, particularly in critical thinking and privacy concerns. Meanwhile, they share insights on using AI for practical development tasks and teaching children about technology.

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/Latest content from Juliana & Simo:Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysisAlso mentioned in the episode:Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon)Analytics Summit - https://www.analytics-summit.com/Measure Summit - https://measuresummit.com/Measurecamp Helsinki - https://helsinki.measurecamp.org/Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manualsGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheonArben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/ This podcast is brought to you by Juliana Jackson and Simo Ahava.  

Tim Ceuppens, the Chief Marketing Officer at Pit Pit and a data storytelling expert, shares fascinating insights on digital content and AI. He critiques the current frustrations with online search and the dependency on AI tools, stressing the need for critical thinking. Tim also reveals tips on mastering data storytelling, emphasizing visual over numerical presentations to effectively engage audiences. Plus, he humorously connects cinematic techniques from films like 'Jurassic Park' to enhance data communication, showing that storytelling transcends mediums.

In this discussion with Barbara Galiza, a seasoned marketing and data consultant, listeners dive into the complexities of marketing attribution models like Multi-Touch Attribution and Marketing Mix Modeling. Barbara sheds light on the impact of privacy changes on data quality and offers insights into using podcasts as a marketing tool. The conversation also touches on the challenges of data-driven advertising, emphasizing the need for accurate attribution and streamlined analytics. Dive into her expert tips on overcoming hurdles and improving measurement frameworks!

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoSign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight EventsLatest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital ExperienceConnect With Dave CainLinkedin This podcast is brought to you by Juliana Jackson and Simo Ahava.  

Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & SimoJuliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/NEW content from Juliana : You are not switching analytics tools. You are switching the way you work.#GTMTips: SGTM Fetches GA4 Configurations Automatically by Simo Ahava#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaMentioned in the episodeFree AI Agents Course from HuggingFaceReplit AIConnect with Nicola StrandLinkedin: https://www.linkedin.com/in/nicolastrand/ This podcast is brought to you by Juliana Jackson and Simo Ahava.  

The hosts celebrate the start of a new season while sharing humorous stories about their chaotic childhood pet ownership. From unexpected pigeons to bizarre culinary adventures with animals, laughter abounds. They delve into the camaraderie of Measure Camp, highlighting the spirited Finnish participants and dispelling myths about their culture. Personal anecdotes about family life reveal the quirks of pet ownership, showcasing the delightful chaos that pets can bring. Plus, there's playful banter about fashion and teasing fresh topics like AI.