

Bourbon Pursuit
Bourbon Pursuit
The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.
Episodes
Mentioned books

Apr 19, 2022 • 6min
Whiskey Quickie: Chicken Cock Cotton Club Canadian Rye Whiskey Review
On this Whiskey Quickie by Bourbon Pursuit, we review Chicken Cock Cotton Club Canadian Rye Whiskey. This 20 year old rye is 100 proof and $500 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 15, 2022 • 1h 7min
TWiB: Former Bulleit Blender is Suing Diageo, Barton 1792 Distillery Ceases All Tours, Sweetens Cove Launches Kennessee
It's This Week in Bourbon for April 15th 2022. Eboni Major, former blender at Bulleit is now suing Diageo, Barton 1792 Distillery suspends all tours, and Sweetens Cove launches Kennessee.Show Notes:
San Francisco World Spirits Competition Results are in. Here's what I discovered
Eboni Major, former blender at Bulleit is now suing Diageo
Bardstown Bourbon Company announces a $28.7 million investment
Bourbon At Belmont, a bourbon tasting event and Kentucky Derby celebration
Mashed, conducted a survey and asked which brand of bourbon was the worst
The most universally-loved smell in the world
Bourbon was the star performer at Hart's Auction of Finest & Rarest Spirits
Augusta Distillery LLC is expanding its operations in Bracken County
New Book: DOCTORS AND DISTILLERS: The Remarkable Medicinal History of Beer, Wine, Spirits, and Cocktails
The Woodford Reserve $1,000 Mint Julep
Barton 1792 Distillery suspends all tours
WhistlePig Whiskey and Barstool Sports have teamed up to launch the new single barrel Legends Series
Wilderness Trail yellow label wheated Bourbon now is a small batch instead of a single barrel
Sweetens Cove launches Kennessee
Old Elk Distillery will release of two more expressions of Master Distiller Greg Metze’s Master’s Blend Series: Old Elk Four Grain and Old Elk Double Wheat
Ross & Squibb Distillery announced the launch of Rossville Union 2022 Barrel Proof
Blood Oath Pact 8 Kentucky Straight Bourbon Whiskey finished in Calvados casks
Laws Whiskey House recently announced the 2022 releases of their Bottled in Bond Four Grain Bourbon AND San Luis Valley Rye
KURVBALL, The Original Barbecue Whiskey
Absolut is extending the festival experience into the metaverse with Absolut.Land
@majorinwhiskey @diageo @bardstownbourbonco @mashedfood @augustakydistillery @woodfordreserve @barton1792 @whistlepigwhiskey @wildernesstraildistillery @sweetenscovespirits @oldelkbourbon @bloodoathbourbon @luxrowdistillers @lawswhiskey @absolutvodka @barstoolsports
Support this podcast on Patreon
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 14, 2022 • 1h
353 - Do NFTs Legitimize The Secondary Market? with Zach Weakland of Liquidcraft.io
You can't run away from it... NFTs have now become the buzzword of 2022. Non-fungible tokens, or better known as NFTs was a prediction of mine at the end of 2021 but moreso looking into 2023. I didn't really think they would catch on this quickly and be adopted by so many in the whiskey industry. Now we are seeing the largest brands dip their toes into the water but do you understand what all this means? Zach Weakland is not only a brewer and a distiller but he's also been dabbling in crypto for a few years and now runs a site called LiquidCraft.io. We talk at the very lowest level about what is a NFT and how that relates to bottle sales and trading. And the biggest reason we can see as to why NFTs and bourbon make sense from an allocated bourbon perspective is that it may just legitimize the secondary market. We dive more into experience-based NFTs that are useful for distilleries and what could happen if this scales to tens or hundreds of thousands of bottles that go into a NFT marketplace.Show Notes:
Above the Char with Fred Minnick (@fredminnick) talks military vets entering the spirits world
Talk first about how you get into the spirits space and then intro crypto
Did you have a still in your backyard which is how you learned how to distill?
What products do you offer and where are your distributed?
Does wormwood actually make you hallucinate or is that fiction?
Why did you want to start accepting crypto for your business?
Explain at the most simple level, what is a NFT?
Does it replace the dollar bill?
If I own a NFT do I have the rights to sell it or can I sell it over and over again?
How are you taking these NFT concepts and applying it to bourbon?
If I buy a NFT that connects to a bottle how is it actually connected?
Does the NFT follow the bottle?
Can I still trade the NFT after the bottle has been consumed?
Does this legitimize the secondary market?
What happens if I own 1000 NFTs of bottles, when does this become a storage issue?
What if I buy the NFT and I don't turn it in for 10 years? Then do you lose on storage fees?
Can I create NFTs for existing bottles or collections?
How can experiences be tied to bourbon-based NFTs?
Could every bottle from every distillery be minted with a NFT?
@craft_liquid
Support this podcast on Patreon
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 12, 2022 • 4min
Whiskey Quickie: Woodinville Moscatel Finished Bourbon Review
On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville Moscatel Finished Bourbon. This non-age stated bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 8, 2022 • 34min
E.H. Taylor Despised Stagg and More Bourbon Law with Brian Haara (2020)
I'm diving into our archives and presenting one of the amazing sessions that we held back in May of 2020 at the first and only Whiskey From Home event. Many people asked if another Whiskey From Home event would ever happen... and I thought long and hard about what it took to make this happen. Whiskey From Home had over 15k people stream it live during the height of COVID and, to be honest, it was a true sense of accomplishment. It was the first large scale virtual whiskey event and it was a true collaboration effort from everyone involved. Here we are a few years later and everyone wants to get back to being in person so that's why WFH was sort of a one and done. However, I want to share with you a session by Brian Haara, you know him as Sipp'n Corn on the roundtable and our resident law expert, as he dives into why E.H. Taylor Despised George T Stagg and more bourbon stories from his book, Bourbon Justice. If you're a bourbon geek like me, you will love this session. You can also watch this and all other sessions that are available on our YouTube page.Show Notes:
Get Bourbon Justice on all book store locations!
@sippn_corn
Support this podcast on Patreon
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 7, 2022 • 1h 5min
352 - What Determines a Limited Edition Value and Are Holiday Bottles a Gimmick? on Bourbon Community Roundtable #67
It's Bourbon Community Roundtable #67 and this time it's all about limited editions. New records are being set for bottles at auction and many of us are thinking twice about opening up bottles. Red Hook went for $47k. The 5L bottle of OFC 1982 went for $60k. With so many LTEs, how do you determine what will make a bottle valuable in the future? Our friends over at Breaking Bourbon had a good email last week that talked about holiday bottles. Kentucky Owl recently released their St. Patrick's Day expression, Barrell Bourbon has New Year, Smokewagon has done a halloween, and Maker's Mark has one for almost everything. Are these gimmicks or are holiday bottles here to stay?Show Notes:
Above the Char with Fred Minnick (@fredminnick) talks about glassware and books.
How do you determine what will make a bottle valuable in the future?
Are holiday bottles a gimmick or are they here to stay?
@bourbonr @breakingbourbon @sippn_corn
Support this podcast on Patreon
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 5, 2022 • 5min
Whiskey Quickie: Wyoming Whiskey Small Batch Bourbon Review
On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Small Batch Bourbon. This 5 year old bourbon is 88 proof and $40 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 1, 2022 • 55min
TWiB: Three Trade Associations Create ShipMySpirits, Belle Meade Bourbon Is Being Discontinued, Another Wild Turkey 101 Bottle Change Is Coming
It's This Week in Bourbon for April 1st 2022. Three of the nation’s leading trade associations create ShipMySpirits coalition, Belle Meade Bourbon is being discontinued, and another Wild Turkey 101 bottle change is coming.Show Notes:
KY Senate passes House Bill 500 and has now been signed into law by the governor
TTB reminds us that advertising regulations prohibit any health-related statement
Stone Brewing won its trademark battle against MillerCoors
The World Whisky Awards have been handed out
Diageo has sold its Windsor blended Scotch whisky brand
Flaviar creates a consultancy and creative studio named The Beverage Bureau
New Book: Make it a Double, From Wretched to Wondrous: Tales of One Woman’s Lifelong Discovery of Whisky
New Book: The Little Book of Whiskey Cocktails
Stave And Thief society now has expanded it's online courses
Three of the nation’s leading trade associations create ShipMySpirits coalition
Belle Meade Bourbon Is Being Discontinued
A$AP Rocky announced his new Canadian whiskey, Mercer + Prince
Stoli releases The Wiseman Straight Rye
Limestone Branch Distillery is launching Yellowstone Family Recipe
Bardstown Bourbon Company releases two new bottlings from their Fusion and Discovery expressions
Castle & Key releases their second small batch bourbon
Chattanooga is releasing the Founder 10th Anniversary blend
Basil Hayden® Subtle Smoke is announced
Another year and another Wild Turkey 101 bottle change
@stonebrewing @diageo @flaviar_com @craftspiritsus @americandistilling @distilledspiritscouncil @asaprocky @mercerprince @kentuckyowl @stoli @yellowstonebourbon @limestonebranch @bardstownbourbonco @castleandkey @chattwhiskey @basilhayden @wildturkey
Support this podcast on Patreon
Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 31, 2022 • 48min
351 - How Marketing On The Road Built Brands Like Booker's with Kathleen DiBenedetto of Beam Suntory - Part 2
Welcome back to Part 2 of my interview with Kathleen DiBenedetto. In part 1, Kathleen shared some of her greatest memories with Booker as she learned the business inside and out from him. In part 2, Kathleen talks about her own successes in the industry from going on the road and leading the bourbon tastings herself to eventually have her own batch of Booker's named after her. Kathleen oversaw the brands of Booker's, Baker's, and Knob Creek for many years and we talk about how marketing strategies changed when you enter the digital revolution.Show Notes:
Above the Char with Fred Minnick (@fredminnick) talks steel and flasks.
Were you there when Booker's began introducing different batch numbers?
Do remember when you received a phone call to come create your own batch of Booker's?
When you started building brands can you talk about those early marketing tactics?
When you were on the road, was there ever a moment of shock?
Were you confident when you led your first tastings on the road?
Were you still taking care of the Booker's, Baker's, and Knob Creek brands when you get into the digital revolution?
What are the next brands people should be looking at?
@jimbeamofficial @knobcreek @knobcreekbourbon
Support this podcast on Patreon
Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 29, 2022 • 7min
Whiskey Quickie: WH McBrayer Kentucky Straight Bourbon Review
On this Whiskey Quickie by Bourbon Pursuit, we review WH McBrayer Kentucky Straight Bourbon. This 4 year old bourbon is 103.6 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices


