Bourbon Pursuit

When you think of Coors, you are probably like me and you get the image of the silver bullet and the cold blue mountains on the side of the can. Or perhaps you know Molson-Coors as one of the top beverage brands in the world. But you most certainly didn't think of Coors as a whiskey company, until now. David Coors joins the show to talk about the family business and going from a just beer company into a full beverage enterprise. David has a deep connection with whiskey that spans back to his childhood and he is spearheading the next phase of company expansion by releasing their first ever collaboration whiskey, along with Bardstown Bourbon Co, called Five Trail. Listen to David's story and how Coors is learning what it's like to get into the whiskey business.Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about answering questions on industry news vs people's thoughts Talk about your involvement with the family business and when you got into it How has Molson-Coors grown over the recent decade? At what point did you realize your name carries weight? When did Coors diversify away from Banquet into other beers? Why did your dad try to kill Blue Moon? What internships did you have at the brewery? What made Coors Banquet go to the stubby bottle? Was Cobra Kai a paid placement or organic? What lessons is failed marketing that you can apply to today? Did you have a hand in the seltzer craze hit? So what made you want to dive into whiskey? Did you have to sell your dad on venturing into whiskey? How did you figure out what kind of whiskey to do? Can you scale and sustain the malt part of the blend? How did you come to your proof point? What are those hard lessons you've learned by entering the whiskey business? Can your R&D team figure out how to make the barrel hoops blue when it's ready? Do you yourselves going even further into the whiskey category? What trends in the beverage alcohol space do you see happening? What is your cannabis strategy? @fivetrail @molsoncoors Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Sweet Mash Rye Whiskey. This non-age stated rye is 115.2 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 6th 2022. A new state of the art $72M contract distillation facility will be built in Elizabethtown, KY, Buffalo Trace is fighting backlash from local residents of Peak's Mill as bourbon warehouse expansion begins, and Jack Daniel's introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight WhiskeyShow Notes: David Mandell and John Hargrove are building a new state of the art 72M contract distillation facility will be built in Elizabethtown, KY Casey Jones Distillery will expand operations with a $1.9 million project New proposals to establish a standard of identity for American Single Malt Whiskey Buffalo Trace is fighting backlash from local residents of Peak's Mill as bourbon warehouse expansion begins Shake Shack has unveiled its latest partnership, and it's with Maker's Mark “The Real Housewives of New York City,” Bluestone Manor Bourbon Blackened American Whiskey has announced the release of Rye the Lightning Jeptha Creed Distillery is Re-Releases 90% Bloody Butcher Corn Straight Bourbon Whiskey New Riff Sherry Finish 100% Malted Rye Whiskey, Barrel Proof and Without Chill Filtration and aged for at least six years Blue Run Spirits announces Blue Run “Reflection I” Kentucky Straight Bourbon Whiskey Jack Daniel's introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey @mandelldavid @johnny.@whiskey @caseyjonesdistillery @buffalotracedistillery @shakeshack @makersmark @bluestonemanor_bourbon @blackenedamericanwhiskey @jepthacreed @newriff @bluerunspirits @jackdaniels_us Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

A few weeks ago on TWiB we talked about Barton 1792 closing the doors for tours indefinitely, but now we get to speculate. Was this because Sazerac feels they can't make it stand up to the current standard people expect of tours? Or was it a way to put all their eggs into turning the distillery into a workhorse for it brands? The Virginia ABC moved to a new randomized system for their allocated bourbon releases. We examine what they got right and what they got wrong. Lastly, we know people are starting to build their own bourbon bars, but what's something you need for your bar that is not bourbon?Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about bourbon on social media What do we feel motivated Sazerac to stop offering tours at Barton 1792? What did the Virginia ABC get right and wrong with the new randomized allocated bourbon drops? What is one bar essential you need that isn't bourbon? @bourbonr @breakingbourbon @sippn_corn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven's Door Bootleg Volume 3. This 13 year old bourbon is 121.2 proof and $545 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 29th 2022. Heaven Hill will build a new $135M distillery in Bardstown, the American Craft Spirits Association elects an all female board of directors, and Chattanooga Whiskey announces its Founder’s 10th Anniversary Blend.Show Notes: Heaven Hill will build a new $135M distillery in Bardstown American Craft Spirits Association elects an all female board of directors Horse Soldier Bourbon will open a smart-casual dining and cocktail restaurant in Somerset KY The Kentucky Turtle Derby returns this year on the first Saturday in May Aaron Goldfarb of Vinepair tracked down an artists who uses Van Winkle bottles as a canvas RStreet reveals new data on underage drinking not correlated to direct to consumer shipments Amazon introduces "Just Walk Out" technology for wine stores Green River Distilling Co. has announced a partnership with the Ohio River Foundation Bulleit Frontier Whiskey has met its goal of planting one million trees by 2025 Popular clothing brand Troll Co. has launched its first bourbon, Five Nine Kentucky Straight Bourbon Whiskey Woodford Reserve introduces its first-ever ‘Derby In A Box’ PATRÓN Tequila and John Geiger, have teamed up to launch limited-edition GF-01 sneakers @heavenhilldistillery @craftspiritsus @horsesoldierbourbon @woodfordreserve @aarongoldfarb @vinepair @greenriverdistilling @bulleit @bulleitwhiskey @trollcoclothing @patron @johngeiger_ Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you heard us talk about shipping bourbon on the show before? Of course you have. Heck, I know I sound like a broken record as we try to become more stewards for reform in this space by talking about it almost every week. But this time you get to hear from an Expert. Alex Koral is the Regulatory General Counsel for Sovos ShipCompliant, a pioneer in the space of alcohol beverage delivery and making sure companies stay compliant since every state is different. We ask why wine gets a lot more slack than spirits when it comes to shipping and what is keeping that back. We also get his opinion on the supreme court rulings over the past few years as it relates to the commerce clause and why change is so reluctant and slow. As you can guess, there's a lot of red tape and lobbyists involved but the good news is that we are seeing incremental positive change. And Alex gives us a few tips on what we can all do to make change happen at our local level.Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about how long a bourbon can last in a small jar How did you get into the world of spirits shipping? Was the three tier system implemented after prohibition? What is working in the current three-tier model that should be kept? What does SOVOS and ShipCompliant do for producers? Why does wine get a pass when it comes to these laws? What percentage of sales does a winery do with direct to consumer? Why do distributors and wine industry players not want to have spirit shipping equality? Do you find it interesting that conservative states that want an open and free market like TX and TN but still hang on to these archaic ideas? Are states that don't want shipping getting lobbied too much? Why didn't the TN Supreme Court case have a wider and quicker effect for domestic shipping? How disruptive could Amazon be to all this? How are these law proposals being presented to decision makers? Is the law of mandating selling through a distributor stifling growth? @shipcompliant Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Blue Run High Rye Bourbon (Fall 2021). This non-age stated bourbon is 111 proof and $90 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 22nd 2022. The Virginia ABC moves to a new randomized and confusing system for allocated bourbon, Independent Stave Company to open $30 million mill in Arkansas, and Orphan Barrel announces the release of Fable & Folly.Show Notes: The rumor mill says that Evan Williams single barrel is being pulled off shelves and will be KY exclusive Breaking Bourbon talked about the whiskey tax The Virginia ABC moves to a new randomized and confusing system for allocated bourbon Independent Stave Company to open $30 million mill in Arkansas American Airlines reinstates drinks on airlines San Diego State University student David Elizondo launches First Light coffee whiskey 15 STARS makes its debut on the whiskey market this month Kentucky Senator’s third Bourbon offering, the John G. Carlisle Release, is hitting shelves this summer Orphan Barrel Whiskey Distilling Co. introduces Fable & Folly Finest Quality Whiskey Aged 14 Years @evanwilliamsbourbon @heavenhill @breakingbourbon @abc_va @independanystavecompany @americanair @sandiegostateuniversity @15starsbourbon @kentuckysenatorbourbon @orphanbarrel Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

There's nothing better than getting a fan of the show back on the program... but that fan also happens to be a master distiller at one of the most recognizable names in the kentucky distilling industry. Danny Kahn join us once again to talk about a few topics that we're all interested in hearing about. We cover the 1792 barrel program, then we take a hard left turn talking about yeast for a bit, so if you love the science behind bourbon, make sure to pay attention. and we end up going through a tasting and talking about the 2022 release of Thomas S Moore, the brand Danny is in charge of releasing every year using extra aged barrel finishes. And when we say extra aged, we're not talking aged for 6 months in an additional cask, we're talking years!Show Notes: Above the Char with Fred Minnick (@fredminnick) talks taking a break from bourbon for a couple months How many barrels are allocated to the 1792 barrel program? How many barrels are going towards private label partners? If you can't meet demand, how much more do you need to produce? Are you still using the same yeast from the 60's? Is it intentional to pick a yeast based on the flavor it will produce? What is the percentage impact of yeast on flavor? Tell us a bit of history of Thomas S Moore? Where in the ricks are these barrels resting? What kind of sherry casks were you using in this release? What barrels are next? @barton1792 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices