Private Practice Elevation with Daniel Fava

Why is niching so important and how can it can help clarify your marketing messaging and make more money?  How does one begin building a brand that creates a cohesive experience for your clients? These are a couple of key questions we talk about in Episode 10 of the Private Practice Elevation Podcast.  In today's interview with Kate and Katie of The Private Practice Startup you'll learn how it's impossible to separate the life you want to create from the business you desire. If you don't spend the time up front to think about the BIG questions and BIG goals you have for your life and private practice, you may find yourself working harder, attracting the wrong clients and creating something you never intended. Kate and Katie share some of their top marketing tips to get you started with a brand that represents you and your private practice. These tips are going to take the mystery out of marketing and help you learn how to craft marketing messages that deeply resonate with your ideal clients.

Do you have an idea for creating another stream of revenue in your private practice? Maybe you're passionate about a topic and you want to build a community of people you can serve with your expertise? In this episode of the Private Practice Elevation Podcast, I interviewed my good friend, Dr. Ili Rivera Walter. Ili has built an extremely popular blog, Family Therapy Basics, that has allowed her to take steps to go beyond her one-on-one client work as an LMFT and build a business that suits her life. This has allowed her to build a massive email list, grow an online membership program and create a platform that she loves, helping people with her expertise and passions. If you're thinking about starting that blog, creating that course or doing something new in your business, listen to this one!

Have you ever thought about adding new income streams to the one-on-one client work you do in your private practice? Perhaps you've had an idea for an online course, ebook or training you could create and sell online? With so many tools and opportunities at your disposal, it's easier than ever to reach an online audience of the clients you love to serve and actually make money with products they need. In this episode of the Private Practice Elevation podcast I chat with Marissa Lawton about her step by step process for creating "passive income" for your private practice. Marissa comes with a wealth of value and information on this topic because she's done it all herself. Validating ideas and creating sales funnels can seem overwhelming at first, but using Marissa's Passive Income Roadmap cheatsheet, she breaks it all down for you so you can get started on your idea today.

I've reviewed and viewed many therapist websites in my years as a web designer and photography is often one of the "hit or miss" elements I see. Having great photos of yourself on your website can be a simple but impactful way to make you stand out as an expert, professional and, well, friendly therapist. Portraits of yourself can either distract or add to the design of your private practice website. So, how do you avoid just slapping an iPhone selfie up on your professional private practice website and start creating connection and beautiful website design? In this episode of the podcast I'll share with you 5 quick tips you can use when getting photos taken for your website and other marketing materials.

Your therapy website is ground zero for attracting your ideal client to your private practice and hopefully converting them into a paying client. But as time goes on and your practice grows, you're sure to attract some clients that may not be a great fit for you.  Remember, you can't be all things to all people. As you grow, you'll want to repel the types of clients that you know won't be a good fit for you. It's the only way you'll fill your practice with the clients you love and get into that flow of doing the type of work that brings you to life. So in this episode of The Private Practice Elevation Podcast, I share 5 ways you can repel clients that aren't a good fit for your private practice.

In episode 3 of this podcast, I interviewed Paul Thomas, my friend from down under who created his own private practice website and was able to get it ranking #1 in Google for a number of keywords. A lot of our conversation focused on the type of content he created on in order to pull that off. And the strategy he used is one that I often talk about... It's about creating specific pages for each and every service or specialty you have within your practice. In this episode, I want to break down this strategy to give you an outline of the type of content you should be creating for these types of pages.

Whenever I ask my audience what's the biggest challenge they have with online marketing, getting traffic to their private practice website always comes up. You could spend thousands of dollars or thousands of hours and have the most beautiful, well-designed website on the planet. But if you do nothing with it, no one is going to see it. And more traffic to your private practice website means more potential clients are seeing your services and the chance to convert them into paying clients is greater. In this episode I'll share with you 15 FREE ways you can start driving traffic to your therapy website.

You may have heard it said that one of the best ways to get organic traffic from Google is to create what's called, "specialty pages." These are those highly-detailed, informational pages on your website that are specific to the specialties or services you offer in your private practice. What makes this such a good website strategy is that it allows you to be super specific with each page, creating copy that is perfectly targeted toward your ideal client. But how do you actually go about this? What does it look like in the real world and is it actually worth it to create so much content for your private practice website? I'd like to introduce you to Paul Thomas. Paul Thomas is a Clinical Hypnotherapist in Sydney, Australia, who helps his clients overcome personal, emotional and habitual problems quickly and easily by using Hypnosis and NLP (Neuro-Linguistic Programming). Paul also happens to be one of the very first students to go through the Create My Therapist Website Toolbox program. Paul took what he learned in the program about creating content and boy did Google love it. What You'll Hear in This Episode: How Paul decided that online marketing was the way to go for his private practice How Paul shifted the focus of his about page to create content for his ideal client What it's like to DIY your private practice website and how much content you actually need to launch How Paul identified where to invest money in order to grow his business and the shift he made to free content marketing INSTEAD of paying for ads What Paul did AFTER he launched to create momentum and drive organic traffic This episode is brought to you by my free webinar, 7 Steps To Convert More Website Visitors Into Your Ideal Clients. This webinar will give you some simple steps to making some powerful adjustments to your website and content so that you can convert more visitors into you next client. Click here to register! Subscribe & Review in iTunes If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Paul's Website: https://www.harbourhypnotherapy.com.au/ Watch Our Interview: https://youtu.be/P0Y1w7q6cCg Join the Create My Therapist Website Toolbox waiting list

Back in 2013 my wife and I had the adventure of a lifetime as we hiked over 80 miles round trip to Mount Everest Basecamp. I remember those long days of following our guides up steep exhausting mountain sides followed by quick descents. All the while wondering whether we'd get to basecamp or not. Sometimes, we couldn't even see Everest in font of us as we walked on through the cold, headaches pounding due to the elevation. But at about day three we finally saw it: Mt. Everest looming in the distance. It seemed so far away, but yes, we were getting closer. Sometimes running a private practice can feel a lot like hiking high elevations. There's ups and there's downs but all along you trust that you're moving forward. But one of the most important things you can do as you seek to grow a successful private practice is actually super simple: Know where you're going. I bet you've got some big goals for your practice. Maybe even scary audacious ones! And the only way to get there is to take stock of where you are now so you can get to work, one step at a time. In this episode I'm going to lay out a plan, a trail map if you will, that will help understand what marketing tasks you should focus on, no matter what stage your private practice is in. Here's what you'll learn in this episode:   The multiple stages most private practices go through on their journey toward a full caseload The various marketing tasks you should focus on at each of these stages When you should start outsourcing some of your marketing tasks How to free up time to focus on the dreams you have for your life This episode is brought to you by my Online Marketing Trail Map. If you're feeling like you have no plan for your online marketing, I encourage you to download this free PDF guide and have it in front of you as you listen along with this episode. The episode really unpacks every stage of the marketing plan. Click here to access the free marketing guide. Subscribe & Review in iTunes If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Psychology Today Learning SEO: Backlinko Keyword research: Moz (free)  

With online marketing, it's often said that you can't grow what you don't measure. No matter what your private practice business goals are, keeping track of certain metrics - not only pertaining to your website but your entire business - is paramount to moving your practice toward reaching those goals. How will you know you hit a goal unless you actually measure the results of your actions? In this episode we'll go over four basic metrics around your private practice website that you should be tracking. Knowing these metrics will help you understand what you can focus on in order to see growth in your therapy business. For full show notes and links from this episode, visit https://privatepracticeelevation.com/01