Private Practice Elevation with Daniel Fava

It can be frustrating to work so hard on your private practice website, write blog after blog, only to find that no one can find you in Google.  But optimizing each blog post for search engines can be extremely time consuming and frustrating as well.  We've covered a lot on the topic of SEO over the last few weeks, but today you'll walk away with 5 simple things you can do to start optimizing your website for search engines. By simple, I mean, you can get started today and apply these steps to each and every blog post and webpage you create.  

We've been talking a lot about SEO on The Private Practice Elevation Podcast lately. However, so far we've only discussed the strategies you can use to rank your therapy website for those keywords that your clients may use to find you. How can you help ensure that when your perfect client - who lives near your practice - searches Google for therapeutic services, that your website will come up? You do this through an extra level of search engine optimization: local SEO. Give a listen to this episode to learn more about local SEO and how you can use it in your own marketing strategy for your private practice.

In this episode of the Private Practice Elevation podcast, I'm going to unpack backlinks, what they are and how you can use them in your own private practice SEO strategy. Backlinks are exactly what they sound like: links from other websites that lead people to your website. And backlinks help tell Google more about the topic of your own website and whether it can be trusted. If you're not creating the best dang content to help solve your clients' problems before they even become a client, then it's going to be hard to rank your website and get more traffic from Google. Listen in now and find out more about backlinks and how they can help. 

Have you ever thought about creating a podcast? Podcasting can be an amazing way to create relationships, add new income streams to your business and position you as an authority in your niche. But going from that "someday I'll start a podcast" dream-stage to actually recording and launching it to the world can be a big project. To help you navigate all this podcasting overwhelm with ease, I sat down with Melvin Varghese from Selling The Couch. And in this week's episode, Melvin shares the top 5 mistakes that therapists make when launching a podcast. Listen in now and get started!

SEO (Search Engine Optimization) can be one of the most important parts of using your private practice website to get more clients.  In this episode, you'll learn what it SEO is and some of the most important factors that decide where your website will show up in search results. Doing the work to make sure your content is optimized and able to be found in search engines could mean not just more clients for your private practice but that the people who need your help can actually find you! Search engine optimization can be a great marketing investment as it can bring in new clients month after month and grow your traffic in exponential ways. Listen in now!  

How do your clients experience your private practice? Have you ever thought about all the stages that a client will go through, from knowing nothing about you to deciding to work with you and then becoming one of your best clients? Whether you've thought about it or not, clients are having an experience with your brand. Every interaction with you and your practice is leaving an impression upon them, whether it's a good one or bad one. In this episode of the Private Practice Elevation Podcast, I share with you how "user experience" can help you attract more clients and create fans who help share your services with others.

Every therapist wants their clients to be able to find them. SEO (or search engine optimization) is the process of improving the chances that you'll get traffic from search engines like Google, and it helps increase the likelihood that the people searching for help in your area of expertise can find you. To help us understand the basics of using keywords properly for SEO success, I've interviewed Dr. Marie Fang from Private Practice Skills. So whether SEO has been a complete mystery to you or you haven't even heard of it until today, you're going to come away from this episode with practical steps to apply to your own website.  

When someone lands on your website, do they know what you do and who you help in just a couple seconds? When we're in charge of creating our copy and marketing message we often run the risk of over-complicating things. But how do you craft a clear and concise marketing message that your ideal clients can't resist? One way is to use the power of story. You may have heard of Donald Miller's process for writing marketing copy called StoryBrand.  In this podcast episode, you'll get a little help from my good friend and business bff, Danny Peavey. Danny has built a successful online marketing company and he just so happens to be a StoryBrand Certified Guide. If you've felt unsure about what to say on your website or you don't know where to begin to craft a clear and successful marketing message for your private practice, listen up! 

In this week's Private Practice Elevation Podcast episode, I chat with Dr. Christopher about some of the simple strategies he's used to take his solo-practice to a large counseling group able to support multiple employees with benefits across 6 locations in the Dallas area.  In his book, My Digital Practice: The Therapist's Guide to Digital Marketing, Dr. Christopher shares his tried and true method to take you from scrappy marketing to a value-focused online marketing strategy that reflects your identity and attracts only the best clients for you and your practice. This episode is jam-packed with tips to help you with your digital marketing, whether you're new to private practice or you're an established therapist looking for ways to refine your marketing and get better results!  

Why is niching so important and how can it can help clarify your marketing messaging and make more money?  How does one begin building a brand that creates a cohesive experience for your clients? These are a couple of key questions we talk about in Episode 10 of the Private Practice Elevation Podcast.  In today's interview with Kate and Katie of The Private Practice Startup you'll learn how it's impossible to separate the life you want to create from the business you desire. If you don't spend the time up front to think about the BIG questions and BIG goals you have for your life and private practice, you may find yourself working harder, attracting the wrong clients and creating something you never intended. Kate and Katie share some of their top marketing tips to get you started with a brand that represents you and your private practice. These tips are going to take the mystery out of marketing and help you learn how to craft marketing messages that deeply resonate with your ideal clients.