Private Practice Elevation with Daniel Fava
Daniel Fava
Join Daniel Fava, founder of Private Practice Elevation, on a journey to elevate your private practice to new heights. Whether you're a therapist or a private practice owner, this podcast is your go-to resource for mastering online marketing strategies. Unlike other shows in the field, The Private Practice Elevation Podcast offers a unique blend of real-life experiences from successful practice owners and actionable marketing strategies tailored specifically to therapists. From building effective websites to mastering SEO, content marketing, and copywriting, Daniel shares actionable tips and expert interviews to help you attract more clients and scale your business. Dive into insightful conversations with successful practice owners as they share their peaks, valleys, and invaluable lessons learned. Discover proven marketing strategies tailored to therapists and private practice owners looking to take their businesses to the next level and create the life they love.
Episodes
Mentioned books
Jun 8, 2021 • 34min
85. Content Marketing for Therapists with Michael Fulwiler
In this week's episode you'll learn how you can leverage content marketing for your private practice to increase your authority and reach more of your ideal clients. Many therapists and private practice owners have heard of content marketing. To help us answer all of our questions and unpack all things content marketing, we're going to chat with Michael Fulwiler. Michael is the former CMO of the Gottman Institute and brings over 10 years of content marketing experience to the table. Now he's helping therapists level up their marketing and become more educated about how to market a private practice successfully!
Jun 1, 2021 • 45min
84. How Therapists Can Leverage Their Knowledge And Launch A Coaching Business with Katie Read
There are a lot of people out there who are jumping on the coaching bandwagon. Some good. Some… maybe not. But the truth is that no one is more qualified to become a coach than mental health therapists. As you'll see in my conversation with our guest, Katie Read, therapists are already coaching! Katie has a beyond impressive resume and tons of experience, but currently, she's obsessed with helping therapists get profitable doing the creative, out-of-the-box, authentic work they're called to do. If you've ever felt like there's got to be more than one-on-one therapy and you're ready to make a big impact in the world… this one's for you!
May 17, 2021 • 27min
83. Are You Making These Homepage Mistakes on Your Private Practice Website
Your homepage is often the most visited page on your website. But many people either have not enough information on this page to be effective, or they try and cram everything into one place and end up losing visitors and potential clients. So, how can you make the most of this strategic web page and make sure that you're getting your potential clients to where they need to be in order to convert them to a new client? This short episode is packed with simple tips and things you can do today to improve the homepage on your therapy website.
May 11, 2021 • 34min
82. Using Digital Products To Referral Traffic To Your Website with Lisa Noble
In this episode of The Private Practice Elevation Podcast, you'll learn how having a digital product to offer your potential clients can help you drive more traffic to your website. You may have heard these terms before: downloadable freebie, a lead magnet, or a free opt-in. To help us understand how you can use digital products to create more referral traffic to your website, we've got Lisa M. Noble from Vivid Visual Solutions as our guest. Lisa is a brand strategist and web designer who works with female therapists and entrepreneurs who are eager to build and grow their client loads. Listen in now!
May 3, 2021 • 21min
81. Google's New Core Web Vitals Update & What Therapists Need To Know
In this episode we're going to break down Googles coming update called Core Web Vitals and what you need to know to keep your website competitive when it comes to SEO. Google is always making changes to their algorithm. It's something that happens almost weekly to make search results even more useful for visitors. But every so often they make bigger updates that include new ranking factors. Google has announced that in 2021 they will be making updates to their algorithm to include what they call "Core Web Vitals". So, what the heck does that mean and how will impact your website? Well, Core Web Vitals are basically what Google is now considering as vital to providing a good experience to users of your website. This way, they're showing Google users only the best websites out there. Listen up as I explain what Core Web Vitals is and it means for the SEO of your private practice website.
Apr 19, 2021 • 25min
80. What SEO Keywords Should I Use on My Private Practice Website?
One of the first questions I ask therapists when discussing SEO strategy for their therapy practice is "what keywords do you want to rank for." Many therapists just aren't sure what keywords they should be using on their website and this is step one of helping your clients find you in search engines. So let's talk about it! This episode will help you save time and understand how you can easily uncover the right keywords for your private practice. Listen in now!
Apr 12, 2021 • 49min
79. How Therapists Can Use YouTube To Grow Their Practice (without a big time commitment) with Marie Fang
As with any platform out there, there are best practices for using YouTube depending on the end goal you have in mind with your online marketing. But, as you'll learn in my conversation with Dr. Marie Fang, there's a way to use YouTube in your therapy practice and that's different than if you wanted to use YouTube to reach a broader audience and grow some passive income. Dr. Marie gives us the inside strategies on both… So if you're wondering why and how to use YouTube to connect with your therapy clients or reach more people for that side hustle you've been thinking about, listen up!
Apr 5, 2021 • 33min
78. Google My Business For Therapists: 7 Tips To Optimize Your Listing with Craig Alsup
In this episode of The Private Practice Elevation Podcast, you're going to learn step-by-step tips to optimize your Google My Business listing for your therapy practice. It's really step one of any SEO plan… make sure Google knows your business exists and where you're located. To help us understand how to use Google My Business for therapists and private practices, meet our guest, Craig Alsup. Craig has seen his practice grow month over month over the last several years and is seeing exponential traffic and conversions coming from his private practice's Google My Business listing. Grab your pen and paper because you're going to get easy and effective tips to bring your Google My Business listing up to scratch and help more clients find you!
Mar 29, 2021 • 33min
77. Online Marketing for Private Practice - The Authority Phase
We're wrapping up our 4-episode series on The Online Marketing Summit, a 3-phase marketing plan to establish your private practice online, get traffic and exponentially increase leads and clients in your business. If you missed the first three episodes of The Online Marketing Summit series, you can check them out here: Episode 74: A Complete Strategy for Marketing Your Private Practice Online Episode 75: Online Marketing Strategy for Private Practice: The Website Phase Episode 76 - Online Marketing for Private Practice: The Traffic Phase This week's episode is all about strategies that can be a major catalyst to getting traffic to your website, growing an audience and establishing you as an expert in your niche. Listen up as I break down the ways you can increase your authority and reach more of your ideal clients.
Mar 15, 2021 • 38min
76. Online Marketing for Private Practice: The Traffic Phase
Today we're continuing our series based on The Online Marketing Summit, a 3-phase marketing plan to establish your private practice online, get traffic and exponentially increase leads and clients in your business. If you missed the first two episodes of this series, you can check them out here: Episode 74: A Complete Strategy for Marketing Your Private Practice Online Episode 75: Online Marketing Strategy for Private Practice: The Website Phase In this episode, we'll dig into the second phase of your online marketing plan: The Traffic Phase. Once you've successfully established your private practice online with a great website filled with the right content to attract and convert your clients, the time has come to amplify your traffic. So, let's dig into some strategies behind getting people to show up to your website.
