

The PR Week
Steve Barrett, PRWeek
PRWeek's regular weekly roundup of everything that matters in the worlds of PR and communications.
Episodes
Mentioned books

Sep 8, 2021 • 39min
The PR Week: 9.8.2021: Josh Cherwin, National September 11 Memorial & Museum
Podcast topics:1:01 - Cherwin talks about the mission of the 9/11 Memorial & Museum, how the organization prepared for the 20th anniversary, working with singer John Legend on communication to a generation that has little or no memory of September 11, 2001, and more.21:50 - Barrett and Washkuch reflect on their memories of 9/11, as well as those of several Haymarket Media employees.25:56 - Remembering financial services agency Cantor Fitzgerald, which lost almost 70% of its employees in the 9/11 attacks; and Bingham Group founder Mark Bingham, who was a passenger on United Airlines Flight 93 and later confirmed to have fought back against the hijackers.30:17 - How airlines’ crisis comms strategies evolved after 9/11.33:31 - Recounting PRWeek’s Jonah Bloom and Gideon Fidelzeid’s experiences on 9/11.
PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sep 2, 2021 • 44min
The PR Week: 9.2.2021: Barry Baum, Milwaukee Bucks
Podcast topics:1:51- Baum talks about the Milwaukee Bucks’ championship and how the Bucks’ communications team handled media coverage and access, Baum’s own career path in sports communications, growing a global sports brand and more. 20:20 - PR pioneer David Finn turned 100 on Monday, August 30. Friends, families and colleagues shared memories of Finn’s storied career with PRWeek to recognize the living legend’s impact on the PR industry. 23:43 - Some notable companies are giving staff this week off for mental health and wellbeing leading up to Labor Day; Also, Edelman, Google delay office return as Delta variant concerns grow and the PRSA conference goes online (again).27:57 - Sports talk — Athletes, sports, PR and branding; Mets "thumbs down"; Naomi Osaka reflects on Paris presser; Ronaldo comes home.34:45 - The U.S. military withdrawal from Afghanistan was completed on August 31, ending America’s longest war just weeks before the 20th anniversary of the 9/11 terrorist attacks. How did President Joe Biden's communications strategy play out?41:30 - Notable people moves, including a new head of comms at SAIC and more.
PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 26, 2021 • 42min
The PR Week: 8.26.2021: Alison Brod, Alison Brod Marketing + Communications
Podcast topics:2:24 - Brod talks about the ingredients for PR agency success at the Cannes Lions International Festival of Creativity, how to actually measure the value of PR, working with influencers and more. 18:12 - Pfizer’s COVID-19 vaccine has been officially approved by FDA —What are the implications for marketing and mandates?22:32 - Zeno Group has bought a stake in multicultural and Black woman-owned communications firm Egami; Zeno CEO Barby Siegel says the partnership will benefit her agency’s goals on multicultural communications and diversity, equity and inclusion.26:03 - The 9/11 Memorial & Memorial is launching a Never Forget PSA ahead of the terrorist attacks’ 20th anniversary, specifically to reach a generation of younger Americans who have no memory of the attacks.30:11 - People moves, including Marina Maher Communications hiring its first president of healthcare and corporate businesses. 31:34 - What’s trending on social — Is it too early for Pumpkin Spice Latte?; Tony Hawk uses his own blood to promote skateboards; Is the #CrateChallenge brand safe?
PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 19, 2021 • 42min
The PR Week: 8.19.2021: Joe Evangelisti, JPMorgan Chase
Podcast topics:2:18 - Evangelisti talks about heading communications at a major international financial institution, working through the 2008 financial crisis, coming out in the world of PR and more. 18:03 - How global enterprises and governments have reacted to crises in Afghanistan and Haiti.24:28 - It’s the second anniversary of the Business Roundtable Statement on Corporate Purpose. Have companies made good on their word?31:44 - On Naomi Osaki’s continued mental health advocacy and her exchanges with reporters during her most recent press event.37:18 - News in brief: Australian holding company Enero Group’s latest financial report; Notable people moves: Catherine Hernandez-Blades joins SAIC, Sade Ayodele heads to Tidal, Michael Kaye leaves OkCupid for LinkedIn.39:46 - The PRWeek Purpose Awards 2021 shortlist has been unveiled. Learn more here.
PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 12, 2021 • 39min
The PR Week: 8.12.2021: Bruno Cardinali, Popeyes
Podcast topics: 2:08 - Cardinali talks about brand strategy at Popeyes to engage a loyal and social-media-savvy consumer base, how to get brand positioning right on social media, the “chicken wars” and more.18:24 - New York Governor Andrew Cuomo on Tuesday announced his resignation, effective now in 12 days, after an investigation found credible multiple allegations of Cuomo sexually harassing women; PR pros reacted on Twitter to Cuomo’s communication style and strategy.24:12 - YouTube has launched its Shorts offering with a campaign to take on TikTok, but can the copycat surpass the original?28:24 - The Biden White House has deployed a vaccination influencer army, but will Gen Z listen? Also, the latest on brand and corporate vaccination policies and messaging.30:45 - Black creatives and marcomm execs have called out LinkedIn over allegedly removing posts centered on DEI; LinkedIn responds.35:19 - On the U.N. climate change report and its stark warning.
PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 5, 2021 • 35min
The PR Week: 8.5.2021: Stephanie Lowenthal, Trivago
Podcast topics:1:54 - Lowenthal talks about relocating from New York to Düsseldorf to work for Trivago as global head of communications; advice for PR pros moving to countries where English is not the primary language; how the Delta variant is impacting travel and other industries.15:55 - Just as brands and businesses start to roll out "return to normal" campaigns, the COVID-19 Delta variant is poised to throw a wrench into back-to-work plans, and many businesses are updating their COVID policies in turn.18:57 - All about the Edelman acquisition of Basilinna and roll out of DC firm Edelman Global Advisory.23:05 - On Martin Sorrell’s S4 Capital rebranding its MediaMonks and MightyHive brands into one entity, Media.Monks.25:01 - New York Governor Andrew Cuomo responded to an attorney general investigation that found he sexually harassed at least 11 women. How well — make that poorly — did Cuomo handle his response?29:47 - Catching up on Olympics storylines and how athletes are communicating their mental health directly to viewers.33:35 - PRWeek calls for Best Places to Work submissions. Learn more here.
PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 2, 2021 • 17min
Adding fuel to purpose efforts, a podcast sponsored by NRG Energy
Stakeholder demand has created a reality where a brand’s purpose is as key to its success as its products and services. Within certain sectors, though, the nature of the business causes skepticism among audiences as to how authentically purposeful a company can truly be.In this podcast, Gin Kinney, VP of comms and marketing at NRG, speaks candidly and convincingly about her brand’s commitment to sustainability; diversity, equity and inclusion; its employees and truly listening to its growing base of consumers.Transparency. Self-awareness, both as a brand and as a PR pro. Empathy. All companies and leaders truly committed to purpose espouse these traits. Kinney drilled deep into all of them during this conversation with PRWeek managing editor Gideon Fidelzeid. We welcome you to listen in.
PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 29, 2021 • 37min
The PR Week: 7.29.2021: Nick Kelly, Charlotte FC
Podcast topics:1:53 - Kelly talks about the Charlotte FC before its 2022 debut, starting a pro sports team and recruiting players during a pandemic, the value a background in communications and sports marketing brings to the world of pro sport management and more.15:40 - PRWeek has revealed its 40 Under 40 class of 2021, highlighting the next wave of young, diverse comms pros and their accomplishments during a year like no other.18:13 - On Simone Biles, Naomi Osaka and communicating around mental health in sport and beyond.23:27 - Recapping the first week of the delayed 2020 Tokyo Olympics and the stories and narratives that have accompanied it. 29:55 - Popeyes gives away millions of its competitors' nuggets as it calls for a truce in the “chicken wars.”31:10 - Katy Perry and Orlando Bloom released a voting rights PSA set in a dystopian future to support voting rights currently under consideration in Congress.32:31 - Should CEOs participate in earnings calls? Elon Musk says no.33:53 - 160over90 has been named Hollister’s AOR, the first PR agency relationship for the brand.
PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 22, 2021 • 41min
The PR Week: 7.22.2021: Andy Wilson, DrivePath Advisors
Podcast topics:1:56 - Wilson talks about cofounding DrivePath Advisors with Gordon Pennoyer and what it takes to launch an agency, the evolution of internal and external CEO communication, what lasting impact extended work-from-home will have on internal C-suite comms and more. 16:42 - Omnicom and IPG have released their Q2 numbers, both showing organic growth after the coronavirus-induced slump of Q2 2020. 21:43 - President Joe Biden walked back comments suggesting social media platforms like Facebook were “killing people” by hosting misleading and false COVID-19-related posts. But what responsibility do social media platforms have to combat COVID-19-related disinfo? 27:23 - The Tokyo Olympics open on Friday in the face of unprecedented challenges, from COVID-19 to a Japanese public with a negative view of the games.33:02 - Billionaires launch into space — and face criticism back on Earth. 36:48 - Focus on Discover Puerto Rico CMO Leah Chandler and Marx Realty CEO Craig Deitelzweig as they bring their respective industries into a post-pandemic economy. 38:47 - Get ready for the PRWeek Awards 2022.
PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 13, 2021 • 29min
The PR Week: 7.13.2021: Sally Susman, Pfizer
Podcast topics: 2:27 - Susman talks about heading up comms for Pfizer during the sprint to develop the first coronavirus vaccine in record time, how to communicate vaccine safety effectively and respectfully, whether fully vaccinated people will need booster shots and and more.11:51 - The PRWeek Power List hits its 15th anniversary; plus, what notable trends are apparent from the 50 honorees on this year’s list and why a background in politics is an asset for today’s comms pros. 19:57 - The Olympic Games will kick off in Tokyo this year after being delayed in 2020 due to the pandemic. What do the restrictions look like and what will they mean for sponsors, advertisers, and fans?22:06 - Remembering MSL chief innovation officer Bryan Pedersen after his passing this weekend. 23:08 - Finn Partners acquires Barokas.24:45 - The novelty food trend continues with Kraft launching a macaroni and cheese ice cream in partnership with Van Leeuwen Ice Cream.
PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


