The Ambitious Introvert® Podcast

In today’s solo episode I’m talking about something that on paper seems quite simple but in practice can be misunderstood, and that’s the concept of ‘ideal clients’. Like many of the topics I talk about on The Ambitious Introvert® Podcast, the idea for this week’s episode came from a recent call I had with one of my own clients. I hope you find this behind the scenes conversation helpful for your own business, even if you think you’ve nailed the whole ‘ideal client’ thing already!In this episode I’m sharing:What an ideal client is NOTWhat an ideal client actually is (and what lens you might want to use when defining this)The 3 things that will help you determine whether a potential client is an ideal oneWhy you shouldn’t necessarily help everyone you are capable of helpingWhy being super clear on who your ideal client keeps you rooted in confidenceCONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

This episode of The Ambitious Introvert® Podcast is one that is so important for entrepreneurs and so overlooked. When I trademarked The Ambitious Introvert®, so many of you reached out and said, wow, it looks really official. It does give that perceived credibility, and it looks really great. But there is SO much more to protecting your business and protecting your intellectual property than it's just looking good. So I am thrilled to be joined by today's guest Sarah Waldbuesser Esq, who is an attorney for coaches and online business owners.WE TALK ABOUT:What being an introverted business owner really meansWhy you may want to work with an attorney or lawyer when it comes to protecting your businessThe essential legalities you need in place for your businessHow you can take action to protect your business through trademarks, intellectual property and contractsThe unexpected legal steps you might not realise you need to takeSarah Waldbuesser, Esq., is an attorney for coaches and online business owners.  After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way.  She is also a wife and mama, traveller, and food and wine lover.  When not at her computer, she loves hanging with her kiddos, having wine with friends, flying around the globe and connecting with other online business owners.THIS WEEK’S GUESTSarah’s Recommendation:You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincerohttps://tinyurl.com/2zd7uscdCONNECT WITH SARAHWebsite: destinationlegal.comWebsite:  sarahwaldbuesser.comInstagram: instagram.com/sarahwaldbuesserCONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/emmalouparkes/ Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglisPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form and let’s start the conversation! https://bit.ly/2QQAwcxhCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

Welcome to this week's episode of The Ambitious Introvert® Podcast.You know you need it, but you might not know how to go about it - this week we’re talking all things messaging!I’m joined by Dr Michelle Mazur, who will help us not only demystify everything to do with messaging but also give us a really simple way of distilling it down and actually applying it to our own business. Are you sick of being the best-kept secret in your niche? Are you relying on referrals for clients? Do your social media posts get almost no engagement?Then this is the episode for you.WE WILL COVER:The jobs your messaging doesWhy you need a message thatʼs bigger than you and your businessThe two questions to ask yourself to find your 3-Word Rebellion, so that your name becomes synonymous with your messageHow your one-of-a-kind message can eliminate your competition and put you in a category of oneWhy almost no one can get their messaging right on their own (even Michelle!)Michelle created her "3-Word Rebellion" framework to help experts determine a one-of-a-kind message that's easy for audiences to remember and spread to their friends, so you can become well-known in your niche.THIS WEEK’S GUESTDr Michelle’s Book Recommendation:The Gap and the Gain: The High Achievers’ Guide to Happiness, Confidence, and Success by Benjamin Hardy and Dan Sullivanhttps://tinyurl.com/3ksfpwdm CONNECT WITH DR MICHELLE:Website: www.drmichellemazur.comBuy Her Book: www.3wordrebellion.com LinkedIn: https://www.linkedin.com/in/drmichellemazur/CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/emmalouparkes/ Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form and let’s start the conversation! https://bit.ly/2QQAwcxhttps://emmalouiseparkes.com/make-your-message-synonymous-with-your-name-with-michelle-mazur-ph-d/CONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

This week’s episode of The Ambitious Introvert® Podcast will hit home with so many of you, because it’s based on a word that comes up with every single client I work with.It’s appeared on every single application I've ever had to work with me, and it's one that I use myself a lot, and that is - overwhelm.So I can't think of anyone better to speak to than Life Coach and Author Woody Rini.Woody is a life coach who specialises in getting people the helpful resources they need to live a meaningful and peaceful life. Woody has spent six years exploring how to get help with their personal challenges: Making therapy appointments, hiring life coaches, and reading every self-help book they could find.As a result of their research, Woody learned that the key to a peaceful and meaningful life was simple: Get more help from others! Woody now coaches clients on how to engage their support systems and ask for help when they need it.TOGETHER WE COVERWhat led Woody to shift careers, start their own life coaching business and write their bookWhy it can be difficult for highly sensitive people to reach out and ask for helpHow to manage the overwhelm in your life and business with tangible stepsWhy support is your key to freeing yourself from the overwhelm you are experiencingWays you can scale your business without experiencing overwhelm*During the time of recording this episode, Woody used he/him pronouns. Woody now uses they/them pronouns, which is reflected in this episode's description*CONNECT WITH EMMA-LOUISE:Website: http://www.theambitiousintrovert.comInstagram: https://www.instagram.com/emmalouparkes/ Facebook Group: The Ambitious Introvert® NetworkTHIS WEEK’S GUESTWoody Rini’s book recommendations: Outwitting the Devil: The Complete Text from Napoleon Hill’s Original Manuscripthttps://tinyurl.com/2udwd7zk Connect with Woody RiniBook: https://amzn.to/3cpbEDBWebsite: https://helpimoverwhelmed.com/TikTok: https://www.tiktok.com/@woodyriniInstagram: https://www.instagram.com/woodyrini/Facebook Group: https://www.facebook.com/groups/helpimoverwhelmedFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out the contact form here! CONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

Welcome to this solo episode of The Ambitious Introvert® Podcast, inspired by question a client asked me a few weeks ago:“Why does coaching sometimes feel amazing? And then it sometimes feels so hard?”And as someone that has coached a lot of clients and worked with manycoaches myself, I completely understood what she meant! This feeling of coming off some calls feeling like I can conquer the world, and then leaving others feeling drained and a little bit despondent. So join me in this episode where I dive into why coaching can feel hard - and why that's okay!SUBJECTS I COVERWhat can happen during coaching (there people rarely discuss online)Why sometimes you might not feel aligned with what your coach is suggesting (but you may do later)Why a good coach helps you reach your potentialCONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/emmalouparkes/ Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form and let’s start the conversation! https://bit.ly/2QQAwcxhttps://emmalouiseparkes.com/behind-the-business-from-idea-to-7-figure-company-with-tu-hien-le/(opens in a new tab)CONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

I'm very excited about this week's episode is because I get to highlight a product-based business, and this doesn't happen very often.All of my clients are service-based, but I know that many of you have product-based businesses, so I'm thrilled to be able to offer you something!This week I am joined by Tu-Hien Le, Owner of Beaugen @tuhien.le @themamaverse. And we talked about how she took her product-based business from an idea to a 7-figure business.WE GET INTOThe insights of building a business from scratch as an introvertWhat is required to build a 7-figure business and teamHow to balance your energy as an introvert with businessThe struggles that come with scaling a business and how to overcome them CONNECT WITH EMMA-LOUISE:Website: http://www.theambitiousintrovert.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkTHIS WEEK’S GUESTTu-Hien Le’s book recommendation The Power of Now by Eckhart Tolle Connect with Tu-Hien LeWebsite: https://www.beaugen.comInstagram: https://www.instagram.com/tuhien.le/Instagram: https://www.instagram.com/themamaverse/FREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Hop on the waitlist and you’ll be the first to hear when spots open up (bonus - you get access to my brain in personalised monthly Q&A coaching in the meantime) https://bit.ly/2QQAwcxBrand new to business and need support laying those oh-so-important foundations? Start Up to Scale Up was designed for Ambitious Introverts just like you! Join the waitlist to be notified when the doors open again https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

This subject doesn't get enough air in the online space probably because everyone wants to talk about all those different things that will see immediate results and make money. So we see a lot of talks online about marketing, getting out there, and making sales. But sometimes we can forget that there are people on the other side of that social media or the other side of zoom or downloading your digital products.So it's something that has always been important to me is to keep the human aspect of a business. To discuss this further, I am joined by Sarah Martin, launch strategist and copywriter, on this week's podcast episode. WE DISCUSS5 ingenious ideas of staying connected to your clients, whatever your business size is. Why automation is an incredible tool for your introvert-friendly business but connection is even greater.How you can bring connection into your business without burning yourself out.CONNECT WITH EMMA-LOUISE:Website: http://www.theambitiousintrovert.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkTHIS WEEK’S GUESTSarah Martins’ book recommendation: The Middle Finger Project: Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve by Ash AmbirgeConnect with Sarah MartinWebsite: www.saravartanian.comInstagram: www.instagram.com/saravartanianThe Launch Playbook Podcast: https://www.saravartanian.com/podcastFree Launch Map www.saravartanian.com/launch-mapFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Hop on the waitlist and you’ll be the first to hear when spots open up (bonus - you get access to my brain in personalised monthly Q&A coaching in the meantime) https://bit.ly/2QQAwcxBrand new to business and need support laying those oh-so-important foundations? Start Up to Scale Up was designed for Ambitious Introverts just like you! Join the waitlist to be notified when the doors open again https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

It may have taken me two years to get around to this topic, but I have finally done it!You guys know how passionate I am about anything that helps us understand ourselves, any system that gives us permission to lean into who we are rather than make ourselves wrong. But I have to be honest; this is of all the different personality tests. This is the one that I know the least about. So I'm thrilled to be joined by an absolute expert Steph Barron Hall for this week's podcast episode to delve into the Enneagram test. TOGETHER WE COVERWhat is the Enneagram for, and how can it help your introvert-friendly businessHow it can eliminate your blind spots, look at what you're avoiding, and grow your businessWays you can scale your business by understanding yourself better How you can feel more empowered and gain self-help tools through EnneagramCONNECT WITH EMMA-LOUISE:Website: http://www.theambitiousintrovert.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkTHIS WEEK’S GUESTSteph Barron Halls’ book recommendations: The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership by Trudi LebronFOUR THOUSAND WEEKS: Time Management For Mortals BY OLIVER BURKEMANConnect with Steph Barron HallWebsite: https://ninetypes.coInstagram: https://www.instagram.com/ninetypescoFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Hop on the waitlist and you’ll be the first to hear when spots open up (bonus - you get access to my brain in personalised monthly Q&A coaching in the meantime) https://bit.ly/2QQAwcxBrand new to business and need support laying those oh-so-important foundations? Start Up to Scale Up was designed for Ambitious Introverts just like you! Join the waitlist to be notified when the doors open again https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

Building a business with an analytical mind that constantly craves evidence hand in hand with a culture of instant gratification can mean it is hard for us to believe that our strategy is working. It has left us all with serious trust issues!I have been over this many times with my clients. It has also affected me in the early stages of building my business! In this episode, I delve into the most common reasons business strategies fail, which might not be for the reasons you think! I WILL BE TALKING ABOUTHow you can begin doing to trust your business strategy is workingPractical methods you can build into your routine to help shift your mindsetThe secret way you can tap into other people’s success and leverage it for your ownSteps you can take to train your brain to see that your strategy is workingWhat can you do to prepare yourself for those times when self-doubt creeps inAnd the absolute truth around achieving a winning sales strategy CONNECT WITH EMMA-LOUISE:Website: http://www.theambitiousintrovert.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Hop on the waitlist and you’ll be the first to hear when spots open up (bonus - you get access to my brain in personalised monthly Q&A coaching in the meantime) https://bit.ly/2QQAwcxBrand new to business and need support laying those oh-so-important foundations? Start Up to Scale Up was designed for Ambitious Introverts just like you! Join the waitlist to be notified when the doors open again https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

We’re all unique, so it's important to consider different ways of marketing - and though I’m not big into video myself, today I’m diving into the benefits of YouTube for your business! Video isn't just Facebook lives, Reels and TikTok - there's a whole other world of longer form content out there that you can make work for your energy as an introvert.I chat with Jamar Diggs, a YouTube strategist and manager who helps online coaches,  consultants and service providers use YouTube to funnel warm traffic to their offers, resulting in more sales to ideal clients.Plus Jamar helps digital CEOs, brands, and agencies actually rank on YouTube and Google searches, so they can stop being a slave to the Instagram content spiral.⁠⁠ We’re covering:Choosing from the top 3 search engines when thinking about your marketingHow introverts perceive the noise and uncertainty of social mediaHow specific keywords and phrases will make it so much easier for people to find your content in searchesPlaying the long game when it comes to generating traction on YouTube (and why it’s so worth it)The 4 video strategy - the anchor video, shifting perspectives, combating objections and core values videos (and why they all matter)Managing our energy between our online and offline personas CONNECT WITH EMMA-LOUISE:Website: http://www.theambitiousintrovert.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook: https://www.facebook.com/groups/introvertnetworkTHIS WEEK’S GUESTJamar’s book recommendation:  You Are a Badass at Making Money by Jen SinceroConnect with JamarWebsite: https://www.jamardiggs.com/YouTube channel: https://www.youtube.com/channel/UCrEtwNZmOUbJSYzVpF3pYMwYouTube Funnel Fridays: https://www.jamardiggs.com/yffPREMIUM SUPPORTInterested in working with me 1:1? Hop on the waitlist and you’ll be the first to hear when spots open up (bonus - you get access to my brain in personalised monthly Q&A coaching in the meantime) https://bit.ly/2QQAwcxBrand new to business and need support laying those oh-so-important foundations? Start Up to Scale Up was designed for Ambitious Introverts just like you! Join the waitlist to be notified when the doors open again.CONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.