The Ambitious Introvert® Podcast

This week’s episode of The Ambitious Introvert® Podcast is the second in the ‘How I Think About…..’ series, and today I’m sharing my thoughts on Marketing.I haven’t always had a great relationship with marketing, but I now consider it a gateway to working with clients I love to support. If you’ve ever felt not entirely in love with it either, consider this episode not only permission giving, but also perhaps a new perspective that could help you feel better about it!It’s so important, now more than ever, that we don’t just see business through the lens of a curated feed on social media. There are so many facets to running a business that aren’t always black and white, and being able to hear how other business owners think about things (such marketing) can help us decide where we land on a particular topic. It’s the reason I created the ‘How I Think About….’ series in the first place!In this episode I’ll be sharing:How I used to think about marketing and why that held me back from taking actionThe best way to find out if a particular marketing method will suit you and your audienceHow I think about marketing now, and how this has taken the pressure off each individual piece of content I createHow I’ve reframed marketing as a business task (and what that actually means in practice)CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

Welcome to the first 2023 episode of The Ambitious Introvert® Podcast and the beginning of a special series of episodes called ‘How I Think About….’So much of my own growth during my 4 years in business has come not from what I’ve done or what someone else has taught me, but the way I’ve changed how I think about something. These How I Think About…. episodes will be an unscripted look at the thought patterns and processes that have had the biggest impact on my business, and I’m delighted to share the very first of the series called How I Think About….Mindset.Mindset can feel like a really loaded subject, but by the end of this episode hopefully you’ll see that YOU can create change within yourself and by yourself.I’ll be sharing:Why the word ‘mindset’ can be a bit misleadingWhat I think about my own mindset practice and the type of mindset I aim to cultivateThe differences between a fixed mindset vs. a growth mindsetWhat neural pathways are and how they’re created (and how this impacts you)The reason why creating and repeating a mindset habit is the key to seeing the resultsThe types of mindset exercises I regularly carry out, and why they’re non-negotiableCONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

As a minimalist at heart, I LOVE to keep things as simple as possible. This is true of my personal life AND my business, and at this time of year when things start to wind down I take the opportunity to have a good old spring clean.In today’s solo episode (and the last of 2022!) I’m sharing some of the things I do at the end of the year to start fresh for 2023. I hope you find a few things in this episode to inspire you to set yourself up for the best start of the year.Why I have a good clear out (and why now’s the perfect time for you to do the same)How I approach the tech side of things in my businessWhy I’m intentional about scheduling time off in my calendarThe impact a financial deep clean has on my energy (and something I smudge with sage that might surprise you!)Why I review the energetics I’ve had throughout the year so I can be truly aligned for 2023How I reflect on the mindset practices and thoughts I’ve had for the yearThe podcast is one of the favourite parts of my business, and I’m truly grateful that so many of you listen each week. I can’t wait to share next year’s episodes with you - we’ve got some exciting things planned! FREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

We’ve been speaking A LOT about mindset and business strategy recently on the show, so I’m delighted to change the focus slightly this week to a more physical aspect of sensitivity. Today I’m joined by Jessi Michel Agadoni, who specialises in helping natural sensitives create authentic calm in their bodies - helping them cultivate the grounded, sustainable energy they uniquely need to do powerful work.Jessi’s journey from misunderstood child to owning her own natural and developed sensitivities has led her to supporting her clients to live in a way that honours their trait, rather than work against it.We talk about:Why Jessi decided to use the term ‘natural sensitive’ instead of ‘highly sensitive’Why natural sensitives need to live a little differently in order to be healthy and successful in businessThe difference between natural sensitivities and developed sensitivities (and why the distinction matters)The importance of understanding how you experience emotional trauma, so you can heal your developed, physical sensitivityWhy you can dial up or down your sensitivity (and why that can be your superpower)Learning how to come back into your body and have the courage to own what you need to honour your natural sensitivityTHIS WEEK’S GUEST:Jessi’s book recommendation: The Myth of Normal by Gabor MatéCONNECT WITH JESSI:Website: https://www.merfleurwellness.com/ Instagram: https://www.instagram.com/merfleurwellness/ CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

This week’s episode is on a topic that was requested by an audience member around 9 months ago - how to run a business when you have anxiety. As I don’t suffer from anxiety myself I wanted to speak with an entrepreneur who did, so I’m delighted to welcome my guest Katrina Aronson to share her perspective on the subject.Katrina is a business coach who helps her clients run and grow their business in a way that feels authentic to them. After leaving the corporate world and going onto scale a business from 0 to 6 figures in a year (and then on to multiple 6 figures after that), Katrina found herself struggling with overwhelming anxiety. After developing practices to move through how she was feeling, Katrina went on to create her coaching practice in a way that felt enjoyable instead of draining.I think this week’s topic is going to resonate with a lot of you - whether you’re an introvert or extrovert.We talk about:The tipping point when Katrina knew she needed to get help, instead of just putting another band-aid onThe steps she took to move through her anxiety and why (literally) going upside down helpedWhy making money in business is a lot easier when doing so from a place of joyWhy experimenting with self-care, mindset practices and outsourcing is key to feeling less overwhelmed (and why waiting until everything feels perfect isn’t at all helpful)Why testing changes for 3 months is the only way you’ll know if they workTHIS WEEK’S GUEST:Katrina’s book recommendation: The Power of Now by Eckhart TolleCONNECT WITH KATRINA:Website: https://www.katrinaaronson.com/ Instagram: https://www.instagram.com/katrinaaronson_consulting/Through the Marketing Lens Podcast: https://www.katrinaaronson.com/podcast CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! CONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

How many ‘must-use’ productivity hacks have you tried? And how many have worked?If you’re anything like me, you will have worked through A LOT of different time management strategies. And if you’re in the ‘why doesn’t this work for me?’ stage, this week’s episode of The Ambitious Introvert® Podcast is a must listen. I spoke to Reese Spykerman about taking back your time, and there are some incredible takeaways that I know will help you get more done in a way that feels good to you.Building a schedule that manages our energy is key to doing the repetitive tasks in our business - and we know that consistency is the key to success.In this episode we talk about:Why creating boundaries around our energy is the key to preserving itHow to design something that works with you - not a method that you’ve been told worksWhy there’s nothing wrong with optimising and tweaking until a system is right for youReese’s secret to schedule batching and how it compares to the task-based systems most people useWhy task-switching drains most people's brains, and how batching helps you remain in a state of flowHow to assign "themes" to days of the week to help you feel grounded and scale more sanely in your businessA breakdown of her energetic assessment method to counteract what drains you and prioritise what lights you up (made by an introvert, FOR introverts!)THIS WEEK’S GUEST:Reese’s book recommendation: The Biggest Bluff by Maria KonnikovaCONNECT WITH REESE:Website: https://www.designbyreese.com/ Instagram: https://www.instagram.com/reesespykerman CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

This week on The Ambitious Introvert® Podcast I’m addressing a topic that I’ve seen become pretty toxic in some circles online - the spiritual messages we see around creating a positive mindset, particularly related to manifestation.I’ve been practicing manifestation knowingly for 13 years, but had actually been doing it without realising for a lot longer! I 100% believe that your mindset is an extraordinarily powerful factor in your success as a business owner, but some of the ‘high vibes only’ messaging we see online can make you feel like you’re doing it ‘wrong’ (you’re not, by the way).In this episode I’m explaining how you can cultivate a positive mindset without the pressure to feel great 100% of the time.Tune in to listen to:Why manifestation is a lot more nuanced than just being ’high vibe’Why it’s not actually possible to think positive thoughts 100% of the time (and why you’re not wrong for having a few negative ones!)The type of healthy mindset I encourage my clients to adoptHow to address negative thoughts (and what to do after you’ve done that)What metacognition means in the context of cultivating a positive mindsetThe 3 things I always encourage my clients to do when they’re feeling more negative than positiveCONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

One of the many misconceptions about being an introvert is that we’re all quiet and shy, but if you’ve listened to this podcast for a while you’ll KNOW that’s not the case. This week’s guest is proof that even if you do consider yourself as shy, that doesn’t need to be your identity forever!Laurie-Ann Murabito describes herself as a reformed painfully shy girl who accidentally became a professional speaker. One of the things I loved about our conversation is how Laurie-Ann uses stories to connect with her audience, and that’s something we can all implement straight away.In this episode we talk about:How speaking (like anything in business) is a muscle you need to exerciseWhy being a sensitive introvert means you already have the soft skills needed to speak, either 1:1 or to a larger groupWhy being more confident as a speaker means you can talk about your business in a more engaging wayWhy speaking is the key to building relationships, whether that’s on social media, in a small group or on a stageHow having a simple process for speaking helps you build confidence, remove emotion and improve each and every timeTHIS WEEK’S GUEST:Laurie-Ann’s book recommendation: Soundtracks by John AcuffThe book Emma-Louise mentioned: Presence by Patsy RodenburgCONNECT WITH LAURIE-ANN:Website: https://www.SpeakAndStandOut.com LinkedIN: https://www.linkedin.com/in/laurie-ann-murabito/ IG: https://www.Instagram.com/laurieann.murabito Podcast: Be In Demand with Laurie-Ann https://podfollow.com/1524969833 CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

The common narrative in the online space is all about growing your business - but what if you actually want to go the other way and scale DOWN?In today’s episode I’m going behind the business with coach Megan Yelaney. Megan helps her clients establish their unique brand voice in the online space using what Megan calls her ‘unique coaching method’. One of the reasons why I was so excited to talk to Megan is that the trajectory of her business probably isn’t what you expect. In fact she took a decision around the time of the pandemic to make huge changes in her business to both simplify the model and make it more sustainable.In this episode we talk about:How clarifying the reasons why she was in business led to Megan to make a big restructureWhy she made the decision to make drastic cuts in her revenueHow to create healthy boundaries when working as a coachThe difference between revenue and profit (and why what you see online isn’t always what you think it is)Why simplicity in your business model can have an enormous impact on your happiness and profitabilityWhy how much a coach earns shouldn’t be a deciding factor for you working with themTHIS WEEK’S GUEST:Megan’s book recommendations:The Big Leap by Gay HendricksThe Obstacle is the Way by Ryan HolidayCONNECT WITH MEGAN:Website: www.meganyelaney.com The #PrettyAwkward Entrepreneur Podcast: www.meganyelaney.com/podcast Instagram: www.instagram.com/meganyelaneyTake Megan’s free unique coach approach quiz: www.meganyelaney.com/quiz CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

In today’s episode I’m joined by Amanda Joyce Weber, a mindset and sales coach who helps entrepreneurs shift their mindset to create more sales with ease. I started out as a money mindset coach and I still LOVE talking about it to this day! Money mindset is something I help all my clients with, and it’s such an important piece of work to do. When I knew I wanted to have an episode on the mindset blocks that can come up around money, Amanda was the (very) obvious choice of guest to join me.In this episode we talk about:How to hold trust when you don’t have immediate evidence of making moneyHow Amanda overcame her own money mindset issuesWhy you DON’T need to feel the pressure to make things happenThe most common ways people get in their own wayWhy you shouldn’t compare your prices to other people’sA simple mindset practice anyone can use to improve their relationship with moneyTHIS WEEK’S GUEST:Amanda’s book recommendations:Playing the Matrix by Mike DooleyLeveraging the Universe by Mike Dooley CONNECT WITH AMANDA:Website: https://amandajoyceweber.com/Instagram: https://www.instagram.com/amandajoyceweber/Podcast: https://amandajoyceweber.com/onesimpleshiftAmanda’s The Business Owner’s Money Mindset and Manifestation Journal: https://amandajoyceweber.com/moneyjournal (use promo code introvert for 20% off)CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.