eCommerce MasterPlan
Chloë Thomas
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Episodes
Mentioned books
Aug 29, 2016 • 30min
Snakehive's Tim Thorp sell 7,000 mobile phone cases a month using Adwords and customer service
Tim Thorp is co-founder and head of marketing and sales at Snakehive. A UK eCommerce business with sales equally split between marketplaces and their own website. Tim discusses how they started the business, their focus on product, great customer service. And lots about marketing including welcome sequences, social media, google shopping campaigns, and much more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Aug 22, 2016 • 32min
How to grow sales 5x in 6 months with SEO on WooCommerce with Any Old Lights' Nick Griffiths
Nick Griffiths is co-owner of Any Old Lights a bricks and clicks business selling vintage lights. They've found a focus on SEO and great content to be the best way to grow their woocommerce site. In the bricks and mortar world they've followed a test and measure process slowing increasing the size and focus of their retail store. Lots of tips on all that and blogging!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Aug 15, 2016 • 30min
The Kewl Shop's Charles Fitzgerald achieve 50,000 visits/month, content & customer service
Charles Fitzgerald founded bandage dress specialist The Kewl Shop in 2012. His team are all over the world, and his business sells in to the USA. He's focused on great customer service, and investing in a regular high quality blog to grow to 50,000 visitors per month. He shares his tips on all that as well as his product sourcing and Facebook ad tips.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Aug 8, 2016 • 41min
Janet Murray how you can do your own PR, 4 ways get great coverage for eCommerce business
Janet Murray is a journalist and author of "Your Press Release is Breaking my Heart: A Totally unconventional guide to selling your story in the media”. In this podcast she shares her 4 key ways that you can manage your own PR and get great national and international coverage for your business in a straightforward way. We discuss how to find out what stories journalists need your help with, how to help them find and connect with you, and how to get coverage around hot stories. This podcast is PACKED with easy to do powerful methods to get more press coverage.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Aug 4, 2016 • 41min
Ultimate Bundle's Ryan Langford Affiliate marketing is key in his alternative eCommerce business
Ryan Langford is the CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put all their effort into sales events, during each of which only one single product is on sale – a specific bundle of resources. In the last 3 years they’ve run 20 of them and sold over 160,000 bundles. The majority of those sales are driven by their "Partners" (affiliates) - and he gives some great lessons in how to build a successful affiliate marketing campaign.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Aug 1, 2016 • 37min
The Party People's Dean Salakas using PR on TV to get to $2million turnover (inc Shark Tank)
Dean Salakas is the "Chief Party Dude" at The Party People. A bricks and clicks Australian party supplies business that started eCommerce back in 1998 with click and collect. He has a repuatation for being first - first Google Adwords customer in Australia. AND for using TV as a way to increase customer trust and build brand awareness. Hear all about how he does it in this show.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jul 25, 2016 • 36min
On The Tools' Lee Wilcox masterclass in social media inc Facebook, Snapchat and Instagram
Lee Wilcox is a co-founder of On The Tools, a business that started with B2B app plans, but due to the massive response to their social media activity headed down the eCommerce route. They sell logo t shirts and hoodies to tradespeople. All based on their Facebook, Instagram and SnapChat followings. Lee gives us a masterclass in why content is essential, and listening to your customer is the be all and end all.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jul 18, 2016 • 32min
Social Jukebox's Tim Fargo on SaaS eCommerce, and achieving 2xGrowth in 5 months
Tim Fargo is the founder of socialjukebox – yes we’re diving into the world of SaaS (that’s software as a service) today. socialjukebox is a cloud-based software system for managing your twitter activity, there is a simple free option, then a range of subscription packages depending on how much you want to do. Socialjukebox launched in 2014 and as we record now in March 2016 they have 28,789 users, 1,033 are paying.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jul 11, 2016 • 34min
A Suit That Fits' David Hathiramani on customer led innovation & Crowdfunding
David Hathiramani is an eCommerce veteran of over 10 years, we discuss how listening to the needs of the customer has totally changed his bespoke tailoring business over the last 10 years, and how he's on a mission to bring bespoke tailoring to the masses.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jul 4, 2016 • 28min
Chloe's Top 7 Marketing Manipulation Books to Read Over the Summer
My top 7 Marketing Manipulation Books to read over Summer 2016 (or winter if you're in the southern hemisphere!). Taking you through the 7 best books available to help you take your business to the next level, by ethically manipulating your customers. And no I don’t think you should read all 7, you know I’m all about efficiency and focus! Rather you should listen to this review then pick the one that best meets your challenges and opportunities.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
