eCommerce MasterPlan
Chloë Thomas
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Episodes
Mentioned books
Nov 7, 2016 • 30min
Farm Toys Online's Julia Lowe team, product, and focus requried to turnover £500,000 a year
Julia Lowe is a serial business woman and founder of Farm Toys Online. With her permanent team of 6 she runs the online only business which does the majority of its sales in the 6 weeks to Christmas. We discuss creating points of difference, using marketplaces to clear dead stock, email segmentation, and much more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Oct 31, 2016 • 32min
MyDeal.com.au's Sean Senvirtne on marketplace growth at 300% per year
Sean Senvirtne is the found of MyDeal.com.au - Australia's favourite online store that's on track to turnover $30,000,000 in 2016. It's a bootstrapped business (so growth is funded from the profits) and he's achieved that growth by focusing on excellent customer service (from the product pages onwards), SEO, and looking after his suppliers. Lots for us all to learn in this episode however big or small our business.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Oct 24, 2016 • 33min
Fire Protection Online's Jon Butt how to grow to £2m turnover and work just one morning a week
Jon Butt is the accidental founder of Fire Protection Online, a business he launched in 2007. He's build it to turnover £2,000,000 per year, and systematised the business so his team are able to run it day to day without him. (In fact he only visits on Thursday mornings). In this show we discuss how to systematise effectively, plus lots of ways to market your business for strong growth.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Oct 17, 2016 • 22min
Takeaways from Internet Retailing and eDelivery for smaller retailer. Customer experience
Our host Chloe Thomas attended both the Internet Retailing Conference, and eDelivery Conference last week, and now brings you her pick of the top takeaways from the event. Including product, single customer view, customer experience, and lots on delivery. Including insights from Airbnb, Holland and barratt, Feelunique, Boots and moreThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Oct 10, 2016 • 32min
Wink Beds' Dan Adler shares the strategy and marketing that achieved $2million in year 1
Dan Adler is co-founder of Wink Beds, they launched in March 2015 and in their first year did $2million in sales, despite having only one product. In the show Dan shares his keep-it-simple approach, and we discuss the marketing methods he used in year one, and is still using now.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Oct 3, 2016 • 31min
Takeaways from eCommerce Expo for the smaller retailer. Email, CRO, personalisation, Applepay
Our host Chloe Thomas attended eCommerce Expo last week, and now brings you her pick of the top takeaways from the event. Including how to get more email sign ups, improving conversions with personalisation, Apple pay for email, and Chloe's own tips on how reviews can improve your marketing and return on investment.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Sep 26, 2016 • 32min
Studio 15's Jia Wertz fashion startups inc popups, social media & 10,000 customers in 12 months
After 15 years in the fashion industry Jia Wertz launched Studio 15 (her own business) on the public in 2015 and now has 10,000 customers buying her off the peg and bespoke dresses. Since launch she's also helped 30 African women start their own business. There are many clever layers to Jia's business and you're just going to have to listen to get it all - but key themes are sticking to your plans, listening to your customers, the power of pop ups and some killer social media tips.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Sep 19, 2016 • 28min
Honest Brew's Nejc Skoberne talks Customer-focused Growth Hacking and selling beer online
Nejc Skoberne is the Lead Growth Marketer at Honest Brew, who have over 20,000 customers and 3,000 active subscribers. We dive into how the business has grown over the last 2 years and where his focus as "Lead Growth Marketer" is - which isn't what you'd think! It's not all Adwords and cost per click, there's a far bigger focus on building great relationships with the customers and getting the content just right.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Sep 12, 2016 • 40min
Rock Pamper Scissors' Mat Braddy on m-commerce, startups, and building a marketplace
Mat Braddy was the founding CMO of Just Eat, and is now building Rock Pamper Scissors to revolutionise the hairdressing world. He has a wealth of experience that we dive into in the show. Including his top advice for startups, why offline marketing is key to growing fast, some great tips for building the right website for your customers, and great insight into how to build a successful marketplace.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Sep 5, 2016 • 33min
Saltopia's Kimarie Santiago on how to 2x each year, and balance online and wholesale selling
Kimarie Santiago is the creator and owner of Saltopia Salts a business that simple sells Salt. Natural sea salt infused with amazing flavours. They're on target to hit $500,000 turnover in 2016, 50% of which will be online, the rest wholesale. Kimarie discusses the challenges and successes of building a business out of a hobby whilst juggling family life. Plus why it's so important to outsource what you're not great at AND lots of tips for using content and social media for growth.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
