

Networking and Marketing Made Simple
Scott Aaron
This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
Episodes
Mentioned books

Jun 13, 2024 • 24min
What Type Of Advertising Works For Business Growth
Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime.
Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things
media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments nationwide.
Her hard work and savvy strategy skills have led Mosaic to growth year over year and expanded her impact as an industry leader in traditional, digital, and everything in between.
Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses, along with many others. She is passionate about passing on the experience that she has gained to eager professionals looking for actionable marketing tips.
https://www.linkedin.com/in/maryann-pruitt
https://mosaic.agency/team/
Check out my LinkedIn Accelerator Group Coaching Program here:
https://cart.thetimetogrow.com/linkedin-accelerator-group-program/

Jun 10, 2024 • 26min
Did You Build The Wrong Network Of Connections On LinkedIn?
As the saying goes, your network is always directly correlated to your net worth.
I have always invested much time, energy, and effort into building the best online Rolodex of connections, especially on LinkedIn.
In this episode, I explain how one connection led to an epic collaboration of like-minded individuals looking to up-level themselves, their relationships, and their businesses.
Don't forget to sign up for my FREE LinkedIn workshop that begins today at 1 pm EST:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

Jun 6, 2024 • 24min
How To Better Manage Your Sales, Marketing, and Customer Service Activities
Kevin Dean is the CEO and President of ManoByte. He founded the company in 2007 and has been in charge of helping each of our clients get results.
ManoByte is a technology company that sets up, configures, and administers software that enables companies to manage their sales, marketing, and customer service activities.
We power business intelligence through the implementation of HubSpot CRM.
https://www.linkedin.com/in/kjdean/
https://www.facebook.com/ManoByte/
https://www.instagram.com/manobyte/
https://www.manobyte.com/
Don't forget to register for my FREE LinkedIn workshop here:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

Jun 3, 2024 • 13min
The 3 Best Uses Of The LinkedIn Featured Content Section
In today's episode, we will dive into the 3 best uses of the LinkedIn Featured Content Section:
1. External Book/Podcast/Website Link
2. Feature Your LinkedIn Newsletter To Increase Subscribers
3. Lead Magnet/Calendar Link To Book A Call
Don't forget to sign up for my FREE LinkedIn worship that begins on June 10th:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 30, 2024 • 28min
Making Your Brand Come Alive, and Accelerating Your Impact
Rich Kozak is the visionary founder and CEO of RichBrands, guiding people today in "Making Your Brand Come Alive, and Accelerating Your Impact!".
Rich's deep background in marketing and branding reflects his nearly two-decades-long exciting career as a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape their brands. During his 40+ years of experience including sales and marketing for a Fortune 50 company, marketing research, product management, business development, and then deep immersion in branding and re-branding, Rich has passionately shaped brands and their language for companies across hundreds of industries.
Rich served the marketing profession as an award-winning President of the American Marketing Association (AMA) in Southern California and as V.P. of Business Marketing on the elected Board of Directors of the AMA International.
Today, Rich's emerging company, RichBrands, guides and activates individuals and businesses who are determined to make significant impacts on other people and the world, making their brand uniquely come alive, building a strong platform for their business or personal
brand, and often helping them step into living their purpose.
As a passionate speaker, Rich inspires business entrepreneurs on How to take the action that gives their brand the clarity and alignment that are missing. He also enables entrepreneurs, with powerful life skills, including teenage entrepreneurs, As a consultant, Rich holds Certifications in Global Branding and training Mastery, Certified Trainer, and Master Coach of Neuro-Linguistics Programming and Timeline.
https://www.linkedin.com/in/richkozakrichbrands/
https://www.facebook.com/richbrandsrk
https://www.instagram.com/impactdrivenbrands/
https://richbrands.org/
Don't forget to register for my free LinkedIn workshop here:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 27, 2024 • 10min
How To SEO Optimize Your LinkedIn Profile
In today's episode, I will walk you through 3 key aspects of optimizing your LinkedIn profile from an SEO standpoint:
1. SEO optimize your headline
2. SEO optimize your skills in the "about section".
3. SEO optimize your "hard skills" for each experience in the experience section
Which tip helped you the most?
Don't forget to register for my Free LinkedIn Workshop here:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 23, 2024 • 26min
How To Bridge The Gap Between Authors and Readers
Nick Hutchison is the visionary force behind BookThinkers, a thriving 7-figure marketing agency bridging authors and readers.
In just over 7 years, he has cultivated a platform reaching over 1,000,000 people monthly and hosts the top 2% global podcast, "BookThinkers: Life-Changing Books," featuring interviews with renowned authors like Grant Cardone and Lewis Howes.
Nick's platform and services have empowered countless authors to reach millions of readers, driving substantial revenue growth.
His services encompass video production, podcast booking, and social media brand building.
With a mission to inspire readers to take action, Nick authored "Rise of the Reader," delving into mastering reading habits and applying newfound knowledge to unlock potential.
https://www.linkedin.com/in/bookthinkers/
https://www.instagram.com/bookthinkers/
bookthinkers.com
https://a.co/d/hUoyIJY
Don't forget to register for my FREE LinkedIn workshop from June 10th - 14th here:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 20, 2024 • 9min
3 Ways To Optimize Your LinkedIn Newsletter
If you haven't yet started a LinkedIn Newsletter, hopefully after today you will.
There are many benefits to creating, optimizing, and launching a LinkedIn Newsletter.
But 3 features truly take your LinkedIn Newsletter to new heights.
1. CTA Clickable Link
2. SEO Title
3. SEO Description
Don't forget to register for my final FREE LinkedIn workshop of the year:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 16, 2024 • 26min
Mastering the Art of Invisible Connections
About Heather Porter and Thrivology:
"Email has been the most valuable communication mode since the internet's inception.
It is primarily forgotten for what some have believed are shinier pennies. However, email is still the most consistent way to chat with current and potential buyers.
They get to know you, like you and trust that you are the only one that can help them. It is a not-so-sneaky way to help people connect with you on a large scale with no additional effort of your own.
My life as a mom has taught me the art of multitasking and handling pressure, traits I bring to my work. Kickboxing is my secret recipe for discipline, focus, and resilience. These qualities spill over into my commitment to delivering knockout results!
Under the guidance of copywriting legends like Perry Belcher, Ian Stanley, Russel Brunson, and Dan Kennedy...I've honed my skills to craft captivating narratives that connect with your audience - on a deeply personal level.✨I work with all major (ESP) service providers.
But my favorites are Active Campaign, Klaviyo, and Mailer Lite. I leverage each's unique features to give you the desired results."
https://mythrivology.com/
REGISTER FOR MY FREE LINKEDIN WORKSHOP HERE:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 13, 2024 • 10min
The 3 Keys To Building An Ideal Network On LinkedIn
In this episode, I am going to cover one of the most important aspects to succeeding on LinkedIn.
That is the buildout of your ideal connection network.
Here are the 3 things you need to consider in order to get success and results from those who you are connected to:
1. Get Clear On Who You Should Be Connecting With
2. Search And Connect With Those Who Would Most Likely Benefit From What You Offer
3. Search And Connect With Those Who Would Most Likely Collaborate With You, Or Play As A Referral Partner
Don't forget to sign up for my FREE LinkedIn workshop from June 10th to June 14th here:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin


