Networking and Marketing Made Simple

Your LinkedIn “About” section isn’t a résumé summary. It’s your positioning statement.If someone lands on your profile, they should immediately understand who you are, who you help, and how you create results.In this training, I break down how to structure it the right way.Start with something personal that makes you relatable and human. Not your life story, just enough to build a connection.Then clearly state who you help and how you help them. Be specific about the problem you solve and the outcome you create.Next, include quantified metrics. Numbers build credibility. Revenue grown, teams scaled, engagement increased, clients served. Specific results separate you from everyone else.After that, highlight the key skills you’ve developed throughout your career that support those outcomes.And finally, end with a clear call to action. Tell people exactly what to do next, whether that’s visiting your website, emailing you, or booking a call.Clarity builds trust. Direction drives action.Don't forget to get our FREE LinkedIn Profile Optimization Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

John Horn is the CEO of StubGroup, a digital marketing agency and Google Premier Partner. StubGroup has generated over half a billion dollars in revenue for over 2,000 clients spanning many verticals, including ecommerce, lead generation, B2B, B2C, local services, SAAS, and more. John has taught marketing to over 100,000 students via online courses. The videos he creates through StubGroup's YouTube channel have received millions of views and have helped make StubGroup the #1 resource for fixing Google Ads suspensions.Connect with John here:https://www.linkedin.com/in/johnjhorn1/https://www.facebook.com/StubGroup/https://www.instagram.com/stubgroupadvertising/https://stubgroup.com

Your LinkedIn profile isn’t a resume. It’s a positioning tool.If it’s not clear, optimized, and intentional, it’s costing you visibility and opportunity.Here’s what matters most:• A clear background banner that states who you help• A professional, approachable profile photo• A keyword-optimized headline (no emojis, no fluff)Use AI to identify SEO-friendly keywords your ideal client is searching for.In your About section:- Write in first person.- Share your mission.- Highlight your expertise.- Include a clear call to action.In your Featured section:- Drive traffic somewhere intentional, a lead magnet, newsletter, or booking link.In your Experience section:- Use descriptive, keyword-rich titles.- Show results.Add certifications and recommendations.Remove unnecessary graduation dates.And most importantly, connect with the right people.Your network impacts your visibility.Your profile should evolve as you do.Download our FREE LinkedIn Profile Optimization Guide Here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

Devora is one of the most influential voices in consumer insights today, shaping how brands — from Netflix to Pepsico, TikTok, and Waymo — understand and influence shopper behavior.As Chief Strategy Officer at Alter Agents, Devora designs research studies to solve the toughest brand challenges — leading 3X brand growth — and is part of an exciting revolution in research called agile neuroscience testing that uses biometrics and AI to reveal subconscious consumer reactions in real time. Shopper insights and strategy have been Devora’s passion for 15 years, during which time she has worked with top brands like Snapchat, Activision, Nespresso, Bose, and Schwab. She’s also the brains behind the methodology used by Google for their groundbreaking ZMOT research. Whether it's decoding consumer choice, the rise of "shopper promiscuity," or how brands can future-proof their strategies — Devora goes beyond surface-level data to tap into how people buy, why they switch brands, and what companies must do to stay ahead. She has co-authored retail and shopping insights books like Fire in the Zoo and Influencing Shopper Decisions, and her TEDx on the Future of Shopping and Retail has nearly 300K views.Connect with Devora here:https://www.linkedin.com/in/devorarogers/https://www.facebook.com/AlterAgents/mentions/?_rdrhttps://www.instagram.com/alter_agents/?hl=enhttps://alteragents.com/Download our FREE Optimize Your LinkedIn Profile Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

If you only had 30 minutes a day to spend on LinkedIn, would you actually know what to do?Most people don’t.They either scroll, overthink, or assume LinkedIn requires hours a day to work. It doesn’t.That is exactly why we put this training together.The premise is simple.....Everyone has 30 minutes. Not hours. Not a perfectly blocked schedule. Just 30 intentional minutes.In this episode, we break down how to use that time to actually move your visibility, presence, and opportunities forward on LinkedIn.Not by doing more.By doing the right things.We walk through how to:Grow your network intentionally without getting connect happy or risking your account- Engage in a way that builds real relationships instead of empty activity- Show up with content that positions you as an expert without posting every day- Avoid the spammy, salesy tactics that give LinkedIn a bad reputationAnd just as important, we address the one thing most people overlook.Your LinkedIn profile.Your profile is no longer a resume. It is a searchable, SEO driven asset just like a website. If it is not optimized, you are leaving visibility, engagement, and money on the table, no matter how good your content is.LinkedIn works when you treat it like relationship building, not a volume game.Thirty minutes a day is enough if you know where to focus.Small, consistent actions done the right way compound fast.Download our FREE LinkedIn Optimization Guide Here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

Skip Wilson's journey in advertising began at age 16 as a copywriter. Over the years, he founded his own web design business before his career took a pivotal turn at iHeartMedia, where he served as Vice President of Digital Media for over a decade. He then created DRAFT Media Partners, an advertising execution company serving over a hundred clients. A bestselling author and host of "The Advertising Podcast," Skip's company has won two consecutive "Best Marketing Software Developer" awards. Connect with Skip here:https://www.linkedin.com/in/skipwilson/https://www.facebook.com/draftadvertisingtechnologyhttps://www.instagram.com/draftadvertising/https://draftmediapartners.com/

Stop Chasing Fake Engagement. Build Real Conversations.In this episode, I unpack one of the most important updates LinkedIn has shared about authentic engagement and trust on the platform.LinkedIn has clearly reiterated that engagement pods, coordinated commenting, and other forms of artificial interaction violate platform policy and ultimately damage the professional ecosystem.Here is what that means for creators, consultants, and business leaders using LinkedIn for real growth.Real connection matters more than inflated metrics:- Tactics designed to manufacture likes or comments might look good at first glance, but they weaken credibility and long-term visibility. - Authentic engagement is what leads to meaningful conversations, referrals, and revenue.LinkedIn is actively rewarding genuine behavior:- The platform continues to invest in systems that detect inauthentic activity and elevate real discussions. - Content that sparks thoughtful replies and follow-on conversations is what earns reach now.Your audience expects substance, not shortcuts: - If your content resonates, people will engage naturally. - That engagement carries more weight and builds trust with both your network and the algorithm.The takeaway from the training is simple.Create value. Invite conversation. Respond intentionally. Build relationships instead of chasing vanity metrics.That is how authority, visibility, and opportunity are built on LinkedIn in 2026 and beyond. Get started the right way on LinkedIn by downloading our FREE Optimize Your LinkedIn Profile Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

The Ally Method™ makes EBITDA the symptom of strong customer systems. Marcus helps PE firms, portfolio operators, and growth leaders stop pipeline theatre, root out revenue leaks, and build growth that compounds. His tools show where renewals are slipping, where expansion is waiting, and how to turn loyalty into advocacy. Backed by behavioural science and real-world sprint-based practice, Marcus helps teams prove impact quickly, reduce churn, and scale renewal-driven revenue with repeatability.Connect with Marcus here:https://www.linkedin.com/in/marcuscauchi/

Commenting is up 24% quarter over quarter on LinkedIn.That number matters more than most people realize.It tells us three very clear things about what’s actually working right now.First:- People are hungry for thoughtful, meaningful conversations.- Quick takes and surface-level posts get seen.- But content that makes people think is what gets talked about.Second:- Who you connect with matters more than how many people you connect with.- When your network is aligned with your ICP or true business allies, engagement becomes natural instead of forced.Third:- Thought leadership and educational content win when it’s created for a specific audience.- Generic content gets scrolled past.- Content that speaks directly to your ICP invites comments, discussion, and real relationships.Here’s the takeaway most people miss:Visibility isn’t the goal anymore.Conversation is.If you want more reach, more trust, and more inbound opportunities, stop chasing volume and start building dialogue with the right people.That’s what this episode breaks down step by step.Don't forget to register for our LinkedIn workshop here:https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Miriam Schulman is the #1 Artist Business Coach, author of "Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity"( HarperCollins 2023), and host of The Inspiration Place podcast. After leaving her career on Wall Street to become a full-time artist, she built a thriving business and now helps thousands of artists and creative entrepreneurs around the world do the same. Through her signature coaching program, the Artist Incubator, Miriam teaches artists how to price, market, and sell their work with confidence—without relying on social media fame. Her work has been featured in publications such as Forbes, The New York Times, and Igniting Creativity. Today, she’s recognized as the leading voice helping artists turn their passion into a profitable business while staying true to their creative vision.Connect with Miriam here: https://www.linkedin.com/in/schulmanart/https://www.facebook.com/schulmanarthttps://www.instagram.com/schulmanart/schulmanart.comDon't forget to register for our LinkedIn Workshop here:https://www.thetimetogrow.com/AtoEonLinkedinWorkshop