Networking and Marketing Made Simple A Glaring Statistic From LinkedIn's Last Quarterly Report and What It Means
Commenting is up 24% quarter over quarter on LinkedIn.
That number matters more than most people realize.
It tells us three very clear things about what’s actually working right now.
First:
- People are hungry for thoughtful, meaningful conversations.
- Quick takes and surface-level posts get seen.
- But content that makes people think is what gets talked about.
Second:
- Who you connect with matters more than how many people you connect with.
- When your network is aligned with your ICP or true business allies, engagement becomes natural instead of forced.
Third:
- Thought leadership and educational content win when it’s created for a specific audience.
- Generic content gets scrolled past.
- Content that speaks directly to your ICP invites comments, discussion, and real relationships.
Here’s the takeaway most people miss:
Visibility isn’t the goal anymore.
Conversation is.
If you want more reach, more trust, and more inbound opportunities, stop chasing volume and start building dialogue with the right people.
That’s what this episode breaks down step by step.
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