

The Corner Series
McGuireWoods
“The Corner Series” is a multiperspective podcast series by McGuireWoods featuring commentaries from lawyers, bankers and a number of specialists about the developments and issues dominating today’s middle-market private equity. Tune in with McGuireWoods partner, Geoff Cockrell as he and specialists share real-world insight to help enhance your knowledge.
McGuireWoods is a full-service firm providing legal and public affairs solutions to corporate, individual, and nonprofit clients worldwide for more than 200 years collectively. Our commitment to excellence in everything we do gives our clients a competitive edge in everything they do. Our law firm, over its 186-year history, has earned the loyalty of our many long-standing clients with a deep understanding of their businesses, and broad skills in corporate transactions, high-stakes disputes, and complex regulatory and compliance matters.
To learn more about our discussions, please email host Geoff Cockrell at gcockrell@mcguirewoods.com or visit our website at mcguirewoods.com.
This series was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this series, you acknowledge that McGuireWoods makes no warranty, guarantee or representation as to the accuracy or sufficiency of the information featured in this installment. The views, information or opinions expressed are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This series should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.
McGuireWoods is a full-service firm providing legal and public affairs solutions to corporate, individual, and nonprofit clients worldwide for more than 200 years collectively. Our commitment to excellence in everything we do gives our clients a competitive edge in everything they do. Our law firm, over its 186-year history, has earned the loyalty of our many long-standing clients with a deep understanding of their businesses, and broad skills in corporate transactions, high-stakes disputes, and complex regulatory and compliance matters.
To learn more about our discussions, please email host Geoff Cockrell at gcockrell@mcguirewoods.com or visit our website at mcguirewoods.com.
This series was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this series, you acknowledge that McGuireWoods makes no warranty, guarantee or representation as to the accuracy or sufficiency of the information featured in this installment. The views, information or opinions expressed are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This series should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.
Episodes
Mentioned books

May 8, 2024 • 23min
Capital Trends in Medical Technology with Brian Scullion of William Blair
Medical technology is evolving every day. What trends are investment banks seeing, and what are some of the capital trends in the medical technology space?In this episode of The Corner Series, McGuireWoods’ Geoff Cockrell chats with Brian Scullion, Senior Director, Medical Technology at William Blair, a boutique multinational investment bank and financial services company, to discuss how investment banks view emerging healthcare technologies.Listen as Brian talks about private equity considerations in the healthcare industry, how AI and other emerging technology are impacting capital investments in healthcare, and when value-based healthcare might grow in the commercial healthcare arena.Connect and Learn More☑️ Brian Scullion | LinkedIn☑️ William Blair | LinkedIn☑️ Geoff Cockrell | LinkedIn☑️ McGuireWoods | LinkedIn | Facebook | Instagram | Twitter/X☑️ Subscribe Apple Podcasts | Spotify | Amazon MusicThis podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

Apr 30, 2024 • 26min
Prepping for a Sale: Strategies for Provider Groups with Marc Anderson
From a seller’s perspective, how does a provider group get ready for a sale process? In this episode of The Corner Series, McGuireWoods’ Geoff Cockrell interviews Marc Anderson, Managing Partner of The Belay Group, on the nuances of preparing companies, particularly in healthcare services, for a sale process. The discussion highlights the importance of professionalizing back-office operations and financial reporting, and the potential pitfalls around ownership structure and economics. Marc and Geoff also discuss the variables in strategic decisions, such as consolidating smaller entities to gain scale and the role of tax planning. The conversation provides valuable insights, essential for any healthcare provider group considering a sale.Connect and Learn More☑️ Marc Anderson | LinkedIn☑️ The Belay Group ☑️ Geoff Cockrell | LinkedIn☑️ McGuireWoods | LinkedIn | Facebook | Instagram | Twitter/X☑️ Subscribe Apple Podcasts | Spotify | Amazon MusicThis podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

Apr 23, 2024 • 25min
Investment Considerations for Dermatology and Aesthetics Practices with Clint Bundy and Stewart Carlin
Dermatology and aesthetics practices took off after the Great Recession, thrived during Covid, and now show no signs of slowing down. What makes dermatology and aesthetics such desirable investments?In this episode of The Corner Series, McGuireWoods’ Geoff Cockrell chats with Clint Bundy and Stewart Carlin, managing directors of the Bundy Group, a boutique investment bank specializing in the healthcare industry, to discuss specific considerations for investing in dermatology and aesthetics practices.Listen as Clint and Stewart explain why those practices are high-value investment targets, including the increasing influence of healthcare technology, the difference between being an investment cornerstone versus an add-on acquisition, and how aggressive investors will keep the market for dermatology and aesthetics providers robust.Connect and Learn More☑️ Clint Bundy | LinkedIn ☑️ Stewart Carlin | LinkedIn ☑️ Bundy Group | LinkedIn☑️ Geoff Cockrell | LinkedIn☑️ McGuireWoods | LinkedIn | Facebook | Instagram | Twitter/X☑️ Subscribe Apple Podcasts | Spotify | Amazon MusicThis podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

Apr 10, 2024 • 22min
Choosing the Right CEO to Meet the Moment with Leon Brujis
One common myth about leadership is the idea of the “born leader,” whereby certain individuals are born with inherent leadership traits. However, leadership is not exclusively determined by genetics or innate abilities. Rather, leadership traits can be learned. In this episode of The Corner Series, McGuireWoods’ Geoff Cockrell welcomes guest Leon Brujis, an experienced investor who serves as Partner and Head of the East Coast Division of 65 Equity Partners, a global investment firm. Tune in to hear Leon share his thoughts on the necessary components of leadership in a private equity-backed platform, including the significance of the CEO and the characteristics and traits that make a good CEO. Leon also discusses tools such as psychometric evaluations, that can be useful in making assessments. Connect and Learn More☑️ Leon Brujis | LinkedIn | Email☑️ 65 Equity Partners | LinkedIn ☑️ Geoff Cockrell | LinkedIn☑️ McGuireWoods | LinkedIn | Facebook | Instagram | Twitter/X☑️ Subscribe Apple Podcasts | Spotify | Amazon Music☑️ Resource mentioned: The CEO Next Door This podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

Apr 3, 2024 • 28min
Physician Compensation in the PPM Context with Justin Chamblee and Holly Buckley
PPM deals are one of the hottest trends in the current transaction environment with healthcare professionals. In this episode of The Corner Series, McGuireWoods’ Geoff Cockrell is joined by fellow partner and chair of the firm’s Healthcare Group, Holly Buckley, along with Justin Chamblee. Justin is the President of the Coker Group, a healthcare consulting firm that advises leading healthcare organizations on a wide range of financial, transactional, and operational solutions.Tune in to hear Geoff, Holly, and Justin discuss physician compensation in the PPM context, including provider compensation in structuring PPM transactions, provider compensation models, regulatory constraints, such as the Stark Law and the Anti-Kickback Statute, and retention and recruitment in the market. Connect and Learn More☑️ Justin Chamblee | LinkedIn☑️ Coker Group | Facebook | Instagram | Twitter/X | LinkedIn | YouTube☑️ Holly Buckley | LinkedIn☑️ Geoff Cockrell | LinkedIn☑️ McGuireWoods | LinkedIn | Facebook | Instagram | Twitter/X☑️ Subscribe Apple Podcasts | Spotify | Amazon MusicThis podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

Mar 27, 2024 • 23min
The Power of Digital Marketing for P.E. Firms with Laurel Mintz
Historically, private equity and venture capital have not been great at marketing, due to the conservative and highly regulated nature of the industry. However, “really good marketing shortens the first-point-of-contact-to-close-of-business, whether that's on the funding or founder side,” says Laurel Mintz.In this episode of The Corner Series, McGuireWoods’ Geoff Cockrell welcomes guest Laurel Mintz, the CEO of Elevate My Brand, a digital and experiential marketing agency, and general partner at Fabric VC, a venture capital and private equity firm. Tune in to hear Geoff and Laurel discuss the importance of branding and marketing in the world of private equity and venture capital, including how to target the right audience, the need for consistent communication and messaging, and finding the right mix of omnichannel platforms. Connect and Learn More☑️ Laurel Mintz | LinkedIn☑️ Elevate My Brand | Facebook | Instagram | LinkedIn | TikTok | Twitter/X | YouTube | Podcast☑️ Fabric VC | LinkedIn | Instagram | Twitter/X | Facebook | YouTube | TikTok ☑️ Geoff Cockrell | LinkedIn☑️ McGuireWoods | LinkedIn | Facebook | Instagram | Twitter/X☑️ Subscribe Apple Podcasts | Spotify | Amazon MusicThis podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

Mar 11, 2024 • 23min
Macroeconomic Market Trends Affecting the Healthcare Industry with Tim Fry and Alex Chausovsky
Unemployment trends have significant ramifications not only for labor market dynamics but the macroeconomy as a whole. Understanding these types of wide-ranging implications of the macroeconomy can help business leaders make more informed investment decisions. In this episode of The Corner Series, McGuireWoods’ Geoff Cockrell welcomes two guests, Tim Fry, Healthcare Partner at McGuirewoods, and Alex Chausovsky, Director of Analytics and Consulting at Bundy Group, a boutique industry-focused investment bank.Tune in to hear Geoff, Tim, and Alex cover the macroeconomic aspects impacting private equity investing in healthcare. Their discussion touches on unemployment trends, including the low unemployment rate in healthcare, inflation and interest rates affecting borrowing costs and investment decisions, and labor market dynamics.Connect and Learn More☑️ Tim Fry | LinkedIn☑️ Alex Chausovsky | LinkedIn☑️ Bundy Group | LinkedIn | Twitter/X | Vimeo☑️ Geoff Cockrell | LinkedIn☑️ McGuireWoods | LinkedIn | Facebook | Instagram | Twitter/X☑️ Subscribe Apple Podcasts | Spotify | Amazon MusicThis podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

Mar 4, 2024 • 22min
The Partnership Approach to Private Equity Investing in Healthcare with Gordon Maner
“We believe in partnering with people that have that passion, that really want to put the business and the patient over themselves. That's really the secret sauce of microcap investing.”In this episode of The Corner Series, McGuireWoods’ Geoff Cockrell welcomes healthcare investor Gordon Maner. Gordon is the CEO of AMB Wealth, a financial services firm that specializes in asset management and healthcare investment banking. He is also the founding partner of Frontline Healthcare Partners, a private investment firm focused exclusively on investing in lower middle market, distributed healthcare businesses.Tune in to hear Geoff and Gordon’s discussion about investing in healthcare, including the microcap side of healthcare, growing areas, such as behavioral health, overlooked sectors that provide good investment opportunities, and creating a world-class board.Connect and Learn More☑️ Gordon Maner | LinkedIn☑️ AMB Wealth | LinkedIn ☑️ Frontline Healthcare Partners | LinkedIn ☑️ Geoff Cockrell | LinkedIn☑️ McGuireWoods | LinkedIn | Facebook | Instagram | Twitter/X☑️ Subscribe Apple Podcasts | Spotify | Amazon MusicThis podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

Feb 26, 2024 • 21min
Healthcare Investing: What to Expect in 2024 with Bart Walker and Matt Searles
As the market recovers, multiple trends are taking shape in the healthcare provider services industry that will affect investors in 2024.In this episode of The Corner Series, McGuireWoods’ Geoff Cockrell welcomes two guests, Bart Walker and Matt Searles. Bart is a fellow McGuireWoods partner and co-chair of the Healthcare & Life Sciences Industry Team. Matt is the managing partner at Merritt Healthcare Advisors, a healthcare services-focused investment bank.Tune in to hear Bart and Matt share their perspectives on private equity investing in the healthcare services space and their forecast for 2024. Their discussion includes things such as impediments to closing and active areas in healthcare investing.Connect and Learn More☑️ Bart Walker | LinkedIn☑️ Matt Searles | LinkedIn☑️ Merritt Healthcare Advisors | LinkedIn ☑️ Geoff Cockrell | LinkedIn☑️ McGuireWoods | LinkedIn | Facebook | Instagram | Twitter/X☑️ Subscribe Apple Podcasts | Spotify | Amazon MusicThis podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.

Feb 5, 2024 • 19min
Navigating Investment Trends in the Plastic Surgery and Med Spa Sectors with Mitch Stern of Dresner Partners
People have invested a lot in derm and dental and other areas and are now looking for the next sector. In this episode of The Corner Series, McGuireWoods’ Geoff Cockrell is joined by Mitch Stern, Managing Director, Head of Healthcare at Dresner Partners to discuss plastic surgery and medical spa investing.The discussion delves into the growing private equity interest in the plastic surgery and med spa sectors and compares various operating models. Stern addresses considerations for potential sellers in plastic surgery, emphasizing the need to avoid key man risk and highlighting the attractiveness of practices that have boosted the percentage of their business from med spa. The conversation covers both the opportunities and risks inherent in these sectors, with Stern expressing optimism for the market in 2024.Connect and Learn More☑️ Mitchell Stern | LinkedIn☑️ Dresner Partners, Investment Banking | LinkedIn | Twitter/X☑️ Geoff Cockrell | LinkedIn☑️ McGuireWoods | LinkedIn | Facebook | Instagram | Twitter/X☑️ Subscribe Apple Podcasts | Spotify | Amazon MusicThis podcast was recorded and is being made available by McGuireWoods for informational purposes only. By accessing this podcast, you acknowledge that McGuireWoods makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in the podcast. The views, information, or opinions expressed during this podcast series are solely those of the individuals involved and do not necessarily reflect those of McGuireWoods. This podcast should not be used as a substitute for competent legal advice from a licensed professional attorney in your state and should not be construed as an offer to make or consider any investment or course of action.


