The Corner Series The Power of Digital Marketing for P.E. Firms with Laurel Mintz
Historically, private equity and venture capital have not been great at marketing, due to the conservative and highly regulated nature of the industry. However, “really good marketing shortens the first-point-of-contact-to-close-of-business, whether that's on the funding or founder side,” says Laurel Mintz.
In this episode of The Corner Series, McGuireWoods’ Geoff Cockrell welcomes guest Laurel Mintz, the CEO of Elevate My Brand, a digital and experiential marketing agency, and general partner at Fabric VC, a venture capital and private equity firm.
Tune in to hear Geoff and Laurel discuss the importance of branding and marketing in the world of private equity and venture capital, including how to target the right audience, the need for consistent communication and messaging, and finding the right mix of omnichannel platforms.
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☑️ Laurel Mintz | LinkedIn
☑️ Elevate My Brand | Facebook | Instagram | LinkedIn | TikTok | Twitter/X | YouTube | Podcast
☑️ Fabric VC | LinkedIn | Instagram | Twitter/X | Facebook | YouTube | TikTok
☑️ Geoff Cockrell | LinkedIn
☑️ McGuireWoods | LinkedIn | Facebook | Instagram | Twitter/X
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