Storage Wins
Alex Pardo
What if you could finally escape the grind, quit your job, and build real wealth?
Not by flipping more houses or managing tenants, but by owning a self-storage business that creates real freedom. Imagine waking up knowing you're in control: your business is running, your income is steady, and your time is finally yours. That's what Storage Wins is all about.
If you're tired of trading dollars for hours, being burnt out from chasing deals that create more work, and are ready for a step-by-step system to buy your first self-storage facility, even if you don't have tons of time, money, or years of experience...this podcast is for you.
Most real estate investors and employees feel stuck. Maybe you're grinding away at a nine-to-five that drains you or hustling in a single-family real estate business that leaves you stressed and overwhelmed. You dream of passive income and cash flow, but every solution you try just adds more chaos to your life. The truth is, you don't need to manage dozens of properties, fix broken toilets, or put up with nightmare tenants. There is a smarter, more scalable way.
The problem isn't that self-storage is out of reach. Most people are overwhelmed by conflicting advice, all the moving pieces, and the myth that you need a ton of money or years of experience to get started. You end up overthinking, burning out, or worst of all, doing nothing and watching your dreams slip away. Other people are making it work and you wonder, why not me? What am I missing?
The answer is clarity, a proven plan, and a supportive community.
Imagine this: You have a clear roadmap to buy your first self-storage facility in the next six to twelve months, even if you've never done a real estate deal before. You know what to look for, how to find off-market deals, raise capital, and structure acquisitions that build wealth. You're part of a group that values simplicity, automation, and systems that make business more profitable. You are making progress, building cash flow, and finally owning your time.
Hosted by Alex Pardo, real estate investor, coach, and former host of The Flip Empire Show, Storage Wins is your weekly guide to building a self-storage business that serves your life. Each episode brings you practical insights from Alex and top experts, as well as real stories from students and everyday investors. We go deep on what works: choosing the right market, negotiating deals, automating operations, avoiding rookie mistakes, and scaling up for real financial freedom.
This show is about reclaiming your time and building a business that works for you. If you're sick of the rat race, exhausted by the endless hustle, and are ready to create freedom, wealth, and legacy, this is your show. You don't have to sacrifice your family, faith, or sanity to succeed. You just need a plan, one good deal, and the belief that freedom is closer than you think.
If you love shows like AJ Osbourne's Self Storage Income, Self Storage Investing with Scott Meyers, The Storage Investor Show, or the BiggerPockets Real Estate Podcast, Storage Wins is for you.
The Storage Wins community is for people who are done settling for less.
Whether you're a burned-out entrepreneur, a frustrated employee, or a real estate investor tired of spinning your wheels, you belong here. Subscribe and start your journey to cash flow, financial freedom, and a business that gives you your life back.
Disclaimer: The author, publishers, contributors and creators of this material are not responsible in any manner for any potential or actual loss resulting in the use of the information presented. The content of this publication is for informational purposes. No promise or guarantee of income or results is implied or suggested.
Not by flipping more houses or managing tenants, but by owning a self-storage business that creates real freedom. Imagine waking up knowing you're in control: your business is running, your income is steady, and your time is finally yours. That's what Storage Wins is all about.
If you're tired of trading dollars for hours, being burnt out from chasing deals that create more work, and are ready for a step-by-step system to buy your first self-storage facility, even if you don't have tons of time, money, or years of experience...this podcast is for you.
Most real estate investors and employees feel stuck. Maybe you're grinding away at a nine-to-five that drains you or hustling in a single-family real estate business that leaves you stressed and overwhelmed. You dream of passive income and cash flow, but every solution you try just adds more chaos to your life. The truth is, you don't need to manage dozens of properties, fix broken toilets, or put up with nightmare tenants. There is a smarter, more scalable way.
The problem isn't that self-storage is out of reach. Most people are overwhelmed by conflicting advice, all the moving pieces, and the myth that you need a ton of money or years of experience to get started. You end up overthinking, burning out, or worst of all, doing nothing and watching your dreams slip away. Other people are making it work and you wonder, why not me? What am I missing?
The answer is clarity, a proven plan, and a supportive community.
Imagine this: You have a clear roadmap to buy your first self-storage facility in the next six to twelve months, even if you've never done a real estate deal before. You know what to look for, how to find off-market deals, raise capital, and structure acquisitions that build wealth. You're part of a group that values simplicity, automation, and systems that make business more profitable. You are making progress, building cash flow, and finally owning your time.
Hosted by Alex Pardo, real estate investor, coach, and former host of The Flip Empire Show, Storage Wins is your weekly guide to building a self-storage business that serves your life. Each episode brings you practical insights from Alex and top experts, as well as real stories from students and everyday investors. We go deep on what works: choosing the right market, negotiating deals, automating operations, avoiding rookie mistakes, and scaling up for real financial freedom.
This show is about reclaiming your time and building a business that works for you. If you're sick of the rat race, exhausted by the endless hustle, and are ready to create freedom, wealth, and legacy, this is your show. You don't have to sacrifice your family, faith, or sanity to succeed. You just need a plan, one good deal, and the belief that freedom is closer than you think.
If you love shows like AJ Osbourne's Self Storage Income, Self Storage Investing with Scott Meyers, The Storage Investor Show, or the BiggerPockets Real Estate Podcast, Storage Wins is for you.
The Storage Wins community is for people who are done settling for less.
Whether you're a burned-out entrepreneur, a frustrated employee, or a real estate investor tired of spinning your wheels, you belong here. Subscribe and start your journey to cash flow, financial freedom, and a business that gives you your life back.
Disclaimer: The author, publishers, contributors and creators of this material are not responsible in any manner for any potential or actual loss resulting in the use of the information presented. The content of this publication is for informational purposes. No promise or guarantee of income or results is implied or suggested.
Episodes
Mentioned books
Mar 9, 2017 • 15min
EP081: How do you deal with a resistant seller?
Alex is always looking for either a yes or a no to his offer. A maybe is probably the worst thing you can receive. How can you speak to your seller in such a way that you get a firm answer, right off the bat? Alex answers this question and more on this week's episode! Key Takeaways: Thank you for your feedback! Alex spends so much money on marketing that bringing in a pro like John Martinez has been transformative. John teaches you sales tactics in a non-douchey way. If you download the script in Episode 78, there's a great section on miscellaneous scenarios you might encounter. How do you deal with a resistant seller? Let your sellers know it's okay to say no. Find out why your seller is unwilling to commit to a yes or a no. Alex reads a bit from the script John provides. Scripts are extremely important. The key is to rehearse it. How do you deal with a hostile seller? Don't forget! John has an 80% off discount code for Flip Empire listeners. See below... Mentioned in This Episode: Flip Empire Private Facebook Group Episode 78: John Martinez on How To Get More Contracts and Close More Deals (Part 1) Take Action Now — REI Sales Academy with Registration 80% Off. If you want to learn more before signing up for the REI Sales Academy, go here: REI Sales Academy Sales Page *NOTE: Make sure to click the "Register Now>>" button, and then click the "Apply a coupon" link to type in: "flipempire80". Get the Meeting with a Home Seller Script Here Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Mar 6, 2017 • 56min
EP080: John Martinez On Crushing It At The Homeowners House (Part 2)
This episode is Part 2 of John Martinez talking about how to be real estate sales wiz. If you haven't checked it out, be sure to go and listen to episode 78 for Part 1 of this interview! Today's discussion talks about how to handle an on-site appointment with the seller in an effective way, and get that deal! Key Takeaways: Let's dive right into it. What should you do when you meet with a seller? John has scripts to help give you a framework on what you should say to the home seller. Get it below :) John and Alex do a bit of role play to give you a better ideal of what that first homeowner meeting would look like. What is an advanced agreement? Build rapport through softening statements. John explains further. Remember, emotion drives action. Figure out what their core motivators are. Is money or time more important? If there's more than one decision maker, then it's important to figure out what motivates each and every one of them. How do you set price on the property? You want to be really reluctant to make the offer when it's a lot less than what the seller was hoping for. Make your negotiation strategy a team effort between you and the seller, not you vs. them. Mentioned in This Episode: Episode 78: John Martinez on How To Get More Contracts and Close More Deals (Part 1) Take Action Now on John Martinez's REI Sales Academy. I have personally gone through this training, and have invested for my entire team to go through. I HIGHLY recommend it! Get the Meeting with a Home Seller Script Here Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Mar 2, 2017 • 14min
EP079: How to Get a Retail Seller Sell YOU
Alex has been receiving a ton of emails and feedback from John Martinez's masterclass interview. After going through John's training, Alex's lead managers now understand why it's important to ask questions in a certain way to get the right response. On this week's Q&A show, Alex reads a script that you can use on a retail seller, and help make that sale. Key Takeaways: Alex received a ton of feedback from his latest masterclass with John Martinez. Alex reads a section of the seller call script that John was kind enough to provide. A yes is okay; a no is also okay. The worst thing you can get is a maybe. At the end of the call, you want to have a yes or no answer. When Alex used this script on a potential client, she actually ended up trying to convince Alex why she wanted the property for less. John's training has given Alex and his team so much value. Be sure to check out John's program. Links in the show notes! Mentioned in This Episode: Flip Empire Private Facebook Group John Martinez Interview Part 1 - Episode 78 Take Action Now — REI Sales Academy with Registration 80% Off. If you want to learn more before signing up for the REI Sales Academy, go here: REI Sales Academy Sales Page *NOTE: Make sure to click the "Register Now>>" button, and then click the "Apply a coupon" link to type in: "flipempire80". Get the Seller Script Here Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Feb 27, 2017 • 50min
EP078: John Martinez on How To Get More Contracts and Close More Deals (Part 1)
John Martinez is a sales wiz, and has built his career in several different industries, through the use of selling. He helps train salespeople to become top performers, specifically in the real estate industry. John has over 18 years of experience, and has really help Alex and his team, just through the use of a few simple changes. John shares his script, and does a quick unpack as to why it doesn't sound like your typical sales call. Key Takeaways: Alex started his career in real estate in 2005, but never received sales training for his business … until a few months ago. John has been in the sales industry for 18-20 years. We all spend a lot of money on marketing, but we gotta be smart with how we spend our money. How did John get into sales, and then how did he transition into the real estate industry? Very early on in John's career, he became obsessed with the sales process. Because of John's teachings, Alex had to change his scripts and retrain his team. Alex's results have almost tripled, just by making a few simple changes. You always want to be learning about sales, as it applies to all aspects of your life. What are some of the major pitfalls real estate guys tend to make on the phone? What are some of the elements of a good sales call? Alex and John do some role playing. Why are John's sales methods so effective? Your scripts don't have to sound or feel robotic. You don't need to go too deep into the details. Always aim to get general information from the homeowner. Ask the homeowner what houses typically go for in the neighborhood. They'd be much more willing to throw numbers at you, than tell you their asking price. How does John make an offer to the homeowner over the phone? John breaks down the lessons you'll learn in his REI Sales Academy. Everyone calls it 'sales,' but really it's about learning how to communicate pressure-free. Remember, you can download the script (see below) that John shared on today's episode. Make sure to listen to Part 2 which gets released on Monday, March 6th! Mentioned in This Episode: Take Action Now on John Martinez's REI Sales Academy. I have personally gone through this training, and have invested for my entire team to go through. I HIGHLY recommend it! Get the Seller Script Here Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Feb 23, 2017 • 15min
EP077: Ninja Tips To Master Cold Calling (Sellers)
Alex has learned some fantastic things from John Martinez on how to master the cold call. You can look forward to his 2-part interview in the next coming weeks, but for now, Alex shares what he's learned on how to reach out to that homeowner in a friendly way. Key Takeaways: Alex talks about the masterclass he did with Mark Evans. Look out for this week's episode with John Martinez. You are going to get some valuable giveaways! People have so much fear around cold calling. When calling, introduce yourself as quickly as possible. Always assume you've reached the right person when cold calling. Alex shares an example of how you could start the call. Don't sound too corporate or too formal. You're calling your friend! Alex shares another example of how to start the call on a vacant property. When you cold call, you're going to get some objections/skepticism/questions. Alex shares some rebuttals and tips on how to stay on track. These tactics can apply to any niche. Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Tweetables: "We get a phone call and it's obvious that it's a cold call. What happens? Our guard goes up." "Always assume you've reached the right person." "First thing you want to do is identify who you are and why you're calling as quickly as possible." Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Feb 20, 2017 • 40min
EP076: Mark Evans DM on Finding Your Unique Ability, Building a Team, Growing and Scaling
Mark Evans DM is known as "The Deal Maker," because he owns a massive real estate empire, and is able to consistently close an average of 30-50 deals per month! Mark has been in the real estate industry for the last 21 years, and it has taken him some time to build the systems and staff in place, where his business thrives while he's traveling the world. Find out how Mark structures it all on this week's show! Key Takeaways: Mark not only talks the talk, but walks the walk too! Who is Mark and what does his business look like today? What is Mark's unique ability? Mark has a virtual office because he knows he's bad at being in an office physically. Too many distractions! You can't travel the world 6 months out of the year, without having systems in place. What has Mark learned over the years about growing and scaling his business? When it comes to being a leader, it's important to help train your staff to think proactively. You want them not to have to rely on you for solutions! Having integrity and ethics goes a long way in any business. Mark has created an amazing culture where, if he loses one fantastic employee, he knows the business will take a hit, but it will still be okay. Why do so many people have a hard time 'making it,' as real estate investors? How can you begin to find talented and honest people? You gotta give to get! The secret to living is giving! What's one piece of advice that Mark would give to his younger self? Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Connect with Mark Evans at Markevansdm.com Mark on Periscope Mark on Facebook
Feb 16, 2017 • 12min
EP075: Double Down on Marketing for Effective Growth
Alex discusses how to 'double down' on your marketing efforts. What are you currently doing right now to generate leads? Pick a marketing channel and then optimize it to the best of your ability. It's important to always have a bird's eye view of your business so you can improve and tweak systems and get more bang for your buck. Key Takeaways: Take one of your marketing channels and double down on it. Alex shares an example of how to double down. You spot a vacant property, what should you do? What are you currently doing to generate leads? How can you add to that? Remember, the extra steps you take, are steps your competitors aren't taking. You have to get that upper edge. One of the ways Alex got deals was by literally knocking on doors! Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Batchgeo: Great for pin pointing properties on a map ***Recommended Resource To Receive Automated Seller Leads Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Feb 13, 2017 • 36min
EP074: Susan Lassiter-Lyons on Getting Motivated Seller Leads
Susan Lassiter-Lyons is an investor, entrepreneur, and coach. She has personally closed more than 600 real estate transactions, and launched a private equity mortgage fund, raising 26.2 million dollars from individual investors. When it comes to getting highly motivated leads, Susan knows her way around. On today's podcast, she shares some creative niches that you can get into. Key Takeaways: Susan shares some of her main tips on how to get motivated leads. Always have at least 5 viable deals in your pipeline at any given time. When you force something to be a deal, chances are there are a lot of headaches associated with it. What does Susan's business look like today? Between Susan and her students, they have raised $250 million in private money. Newbies should focus on specializing. It's hard to break into the market if you're too broad. If you want to take on the big boys, then you really can't compete head-to-head with them. Wholesalers tend to be a little lazy when they're first starting out. Eviction filings basically have no competition. Susan shares her 'tenant from hell' story. What kind of MLS keywords has Susan found that has been effective for her? What marketing channel should you keep an eye out for? What advice would Susan give her 25-year old self? Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Getting The Money The Investor Insights Kick Em Out Quick Getting The Deals Eviction Coordinator Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Feb 9, 2017 • 13min
EP073: How to Eliminate Seller's Remorse
Alex spoke about what you should do in the event a seller no longer wants to sell, in Episode 70. Today's episode covers this topic a bit further, on how you can prevent seller's/buyer's remorse. Alex offers his key strategies on how he can sniff out someone who may want to back out from the deal, and what you can do about it. Key Takeaways: Last week's episode was about how to handle clients who have seller's/buyer's remorse. There are many reasons why a client may no longer want to sell. So, how can you prevent seller's remorse from happening to you? Sounds crazy, but give that homeowner an out. You shouldn't be working hard to get a deal. You should always be people-focused in this business. You want to get the seller to sell to you. Ask them tough questions, shut up, and really listen to their answers. If the seller is sold on a 'maybe', you're in a horrible position. It should either be a yes or a no. Please share this podcast to your friends or family! Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Episode 70: Seller No Longer Wants to Sell Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Feb 6, 2017 • 18min
EP072: Here's The Magic Bullet
Alex recently attended an event, and it left him with three important takeaways he wishes to share on today's show. Some of these events can leave you inspired with new ideas, or uninspired. However, even though you've might have heard it all before, Alex believes that there's a time and place for everything, and sometimes we need to hear the same advice again, but just worded in a different way. Key Takeaways: Alex's got some good news and bad news for you. Going to a mastermind event or seminar can really inspire you. Sometimes you need to hear certain things repeated more than once. Alex wants to build a community of likeminded people through the Flip Empire Podcast & Facebook Group. There are three main things Alex took away from the recent event he attended. We're all looking for secret strategies to get ahead of the competition. Keep it simple. Don't overcomplicate things. If you haven't maximized direct mail yet, then you need to get focused. Remember to engage with your customers constantly. Sometimes you'll need to hire out, in order for that to happen. Alex is taking a bird's eye view on his business, and making it more efficient. Questions? Reach out to Alex! Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
