

Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Feb 15, 2017 • 59min
EP 37: Find Your Niche, Create a Sales Funnel and Monetize (with Content Expert Maya Elious)
Today in the guest chair we have Maya Elious. Maya is a personal branding strategist that teaches content creators and experts how to strategize, organize, and monetize their online business. She creates online courses and coaching programs with a focus on teaching entrepreneurs how to get clear with their messaging so they can create premium content and products that will get them noticed and paid online. She’s helped hundreds of students and clients launch & monetize blogs, online challenges, masterclasses, webinars, online courses and other successful content platforms so they can make an impact in their industry. On this episode, Maya shares: Her journey from designing MySpace pages to leaving college to become an entrepreneur How she earns money today as a content strategist and coach Her most simple sales funnel that anyone can replicate The common misconceptions about being a coach or course instructor Her number one pro tip for building an audience that craves your content Hosted on Acast. See acast.com/privacy for more information.

Feb 8, 2017 • 21min
EP 36: Side Hustle Diaries: Check-In with Side Hustle Pro
Side Hustle Pro Nicaila is back with a second check-in for 2017. Time is flying by. It seems like just the other day I was kicking off with the first episode of the year, and telling you guys about my mindset hacks for 2017. Now I'm here with some updates and progress reports. I break this episode up into three main topics: Number One: The Lessons I’ve learned since we last spoke Number Two: How my 12-week sprint is going. Number Three: What I’ve learned from launching my first online course, Master The Gram Hosted on Acast. See acast.com/privacy for more information.

Feb 1, 2017 • 45min
Ep 35: From Magazine Editor to Co-Founder of a Platform Revolutionizing Black Hair Care (Jihan Thompson of Swivel Beauty)
Today in the guest chair we have Jihan Thompson. Jihan Thompson is a magazine editor turned entrepreneur, out to disrupt the haircare industry. She co-founded the company, Swivel Beauty, Inc., which wants to make it easier for women of color to build a beauty team that meets all their needs while also helping talented stylists behind the chair find new clients. Swivel's goal is to create a curated, referral-based experience so women can avoid useless trial and error in the beauty department. Prior to launching Swivel, Jihan was the Health Editor for O, The Oprah Magazine. She holds a Bachelor of Arts in English from the University of Pennsylvania. On this episode, Jihan shares: The first steps she and her business partner Jennifer Lambert took to take Swivel Beauty from idea to business How she juggled creating the Swivel Beauty, Inc. while working as a busy Health Editor at for O, The Oprah Magazine The catalyst that made her finally say: “Yes, I can do this.” Swivel Beauty’s approach to building strategic relationships with stylists and salons The surprising online resource that’s been a lifesaver in her business Listen on iTunes, Soundcloud, Stitcher and Google Play Links mentioned on this episode: Swivel Beauty Rent The Runway Project Entrepreneur Yahoo Beauty covers Swivel Lenny Letter covers Swivel NY Times covers Swivel Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: http://sidehustlepro.co/masterthegram Side Hustle Pro is now over 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Connect on Instagram: Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Jan 25, 2017 • 53min
EP 34: How App Guru Sheena Allen Earned 3 Million Downloads With No Coding Experience
Today in the guest chair we have a woman I consider the queen of apps. Her name is Sheena Allen and she is a tech entrepreneur. She started her first company in 2011 as a senior at the University of South Mississippi. At the time, she had no tech background and was a psychology and film major and on a whim decided to launch a mobile application company. Giving herself a year to see if she would see any success with her company, Sheena Allen Applications, she eventually found that success with app #3, Dubblen. In fact, three months after launching the app for Android, Dubblen received over 500,000 downloads. That year, 2013, Sheena made the decision to leave Mississippi and move to a tech-hub to find mentor and increase her knowledge in the tech space. Since then, she has gone on to experience frustration with raising money and the predatory lending practices in Silicon Valley, Sheena decided to fight back through the launch of a second startup, CapWay. CapWay is financial company that focuses on the unbanked and underbanked. The service offers financial literacy content and onboards unbanked users to get a bank account.She has been featured in various publications, including Forbes.com, BlackEnterprise.com, and EBONY Magazine. In late 2016, Sheena made her premiere in She Started It, a documentary film that follows five women around on their startup journey. On this episode, Sheena shares: The steps she took to create an app as a non-technical creator How and why her third app became so successful The challenges of raising money in Silicon Valley as a black women entrepreneur and some tips to overcome it Her secret to building a strong and loyal team How she is setting her business and brand up for success Listen on iTunes, Soundcloud, Stitcher and Google Play Links mentioned on this episode: Sheena Allen Apps Dubblen CapWay HouseBoxx Sheena Allen eBook: Starting Guide to Your First App Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: http://sidehustlepro.co/masterthegram Side Hustle Pro is now 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Social Media Info Connect on Instagram: @WhoisSheena Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Jan 18, 2017 • 48min
Ep 33: Turning Your Blog Into A Profitable Business (Christina Brown of LoveBrownSugar)
On this episode, style blogger and digital media expert Christina S. Brown joins us in the guest chair. Christina is the founder of the fast-growing style & beauty destination LoveBrownSugar.com, mommy destination BabyBrownSugar.com and digital empowerment community BrownGirlsLove. As a Wharton grad with no formal editorial experience, Christina started her blog started out as a hobby and portfolio piece to get hired by magazines. She didn’t go into it with the intention of building a business or making money from it. Fast forward eight years and she’s been recognized everywhere from the New York Times to People StyleWatch as a top lifestyle expert, and is known for curating platforms for multicultural women with an emphasis on self-empowerment. Christina has been heralded as a “30 Under 30 Style Maven” by HelloBeautiful.com, a “Top 40 Style Blogger” by Essence Magazine, a Black Enterprise Magazine “Blogger Month” Honoree, and a Wharton Magazine “Social Media Watch List” Honoree. On this episode, Christina shares: The planning she did before leaving her full time job How you can make money from blogging in the current landscape (all the revenue streams she pursues) How NEW bloggers can approach sponsored opportunities The difference between popularity and INFLUENCE Her approach to expanding her original blog into new verticals, including live events How to financially sustain yourself given the unpredictable nature of entrepreneurship Listen on iTunes, Soundcloud, Stitcher and Google Play Links mentioned on this episode: Unsubscribe book TeuxDeux to do list LoveBrownSugar BabyBrownSugar BrownGirlsLove ShopLoveBrownSugar You Are A Badass Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: http://sidehustlepro.co/masterthegram Side Hustle Pro is now almost 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Connect on Instagram: Love Brown Sugar - @LoveBrownSugar Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Jan 11, 2017 • 1h 9min
EP 32: How Social Media Strategist Lola Bakare Launched Her Own Company
Today in the guest chair we have Lola Bakare, a Social Media Strategist, savvy Content Marketer and the founder of LOLA Consulting. LOLA Consulting specializes in digital marketing including user acquisition, brand messaging, partnership development, and social media strategy. Fun fact, Lola and I went to undergrad together and I admire her greatly. Why? Because she followed the path well traveled for many years, before finally leaping into entrepreneurship. On this episode, Lola shares: Her pathway from majoring in English at Penn to landing in Brand Management by chance Why she ultimately got her MBA and how it influenced her current path as an entrepreneur How she succumbed to pressure when MBA recruiters came knocking How she finally worked up the nerve to found her own company Why she focuses on the WORK first and the fluff later Listen on iTunes, Soundcloud, Stitcher and Google Play Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: http://sidehustlepro.co/masterthegram Side Hustle Pro is now almost 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Connect on Instagram: Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Jan 4, 2017 • 32min
Ep 31: Mindset Hacks To Make 2017 The Best Year Ever
In the first episode of 2017, I’m breaking down the mindset hacks I’m adopting to make 2017 the year of execution. On this episode, I share: How I’m kicking procrastination to the curb Why I’m breaking my year into 12-week sprints How I’ve revamped my mindset about selling BONUS: Special Guest Muoyo Okome of Daily Spark podcast and Daily Spark TV joins us to share his own powerful mindset hacks for 2017 Links mentioned in this episode: Blogging While Brown, Rise Empowerment and Signature CEO conferences Forget About Setting Goals. Focus on This Instead by James Clear The One Thing by Gary Keller If it’s not a hell yes, it’s a no Derek Sivers Do Things That Don’t Scale by Paul Graham Listen on iTunes, Soundcloud, Stitcher and Google Play Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for the MASTER THE GRAM mini course. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: sidehustlepro.co/masterthegram Side Hustle Pro is now almost 900 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Connect with us on Instagram: Muoyo Okome – @dailysparktv Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Dec 28, 2016 • 54min
EP 30: How To Make More As An Entrepreneur—Tips from Finance Coach Dominique Broadway
As we head into 2017, Award winning Financial Planner and Personal Finance Coach Dominique Broadway blesses the guest chair to teach money management tips for entrepreneurs. Dominique is the Founder of Finances De•mys•ti•fied & The Social Money Tour. Shortly after launching Finances De•mys•ti•fied, she was named one of the top Financial Advisors in the United States for Millennials at the age of 28. What I love about Dominique is that she has transformed the reputation of personal finances into a social experience by making it engaging, easy to understand and even trendy. Her demystified financial advice, has been highlighted on Yahoo!, Black Enterprise, Marketwatch.com, Ebony, USA Today and much more. On this episode, Dominique shares: How she went from managing million dollar investments for other people to branching out on her own as a Personal Finance Coach and Entrepreneur How she learned to start treating her business like a business and not like a passion project The biggest money mistakes entrepreneurs are making Why you should make an income action plan and transform the way you manage your personal vs business finances Listen on iTunes, Soundcloud, Stitcher and Google Play Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for the MASTER THE GRAM mini course. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: sidehustlepro.co/masterthegram Side Hustle Pro is now over 800 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here:http://sidehustlepro.co/mastermind Connect with us on Instagram: Dominique Broadway – @dominiquebroadway Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Dec 21, 2016 • 43min
Ep 29: How One Entrepreneur Is Monetizing Her Food Blog (Check-In with Meiko And the Dish)
On this episode, we are welcoming back Meiko Drew, the Side Hustle Pro Entrepreneur-in-Residence. We’re following Meiko for an entire year to chronicle her journey from Corporate America retiree to the Founder of Food and Lifestyle brand MeikoAndTheDish. For those of you who don’t know, Meiko walked away from a six-figure salary at Target to focus on MeikoAndTheDish full time. Though it hasn’t always been smooth sailing, her brand is steadily rising and so it’s time to check in with her again to see how it’s all going. On this episode Meiko shares: How she’s partnering with brands and getting paid for it How she’s monetizing her blog through different income streams Her radical move from one city to the next and how it’s helped her hit her stride Her vision and goals for 2017 Find out how Meiko is making it work despite the twists and turns life throws at her. Listen on iTunes, Soundcloud, Stitcher and Google Play Links and people mentioned in this episode: Meiko And The Dish BlogHer Food Conference Meiko And The Dish Shop Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Important Announcements: I'm doing a FREE Instagram Training this Wed, Dec 21 at 8PM ET. If you're interested in growing your business and brand using the powers of Instagram, this is for you! REGISTER HERE: http://sidehustlepro.co/getthegram Side Hustle Pro is now over 800 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Connect with us on Instagram: Meiko And The Dish - @meikoandthedish Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Dec 14, 2016 • 45min
Ep 28: Instagram 101: How To Grow Your Followers And Find Your True Fans
I’m checking in with an update on all things social media marketing: Specifically, Instagram. I have heard many of you ask: How can I organically grow my audience on Instagram? I see this question come up in most of the groups I am in and with most entrepreneurs. Now in Episode 7, I broke down How to Grow Explode Your Social Media Audience with Five Steps and Zero Dollars. There, I went step by step through my methodology and the steps I used to grow my Instagram over 1000% in a year. Today, I am here with updates, updates. As you know, you miss a day you miss A LOT when it comes to social media. Case in point: The last time we spoke, there was no Instagram stories and certainly no Instagram LIVE. On this episode, we will get into: What’s working and what’s not on Instagram How to find your target audience on Instagram - *NEW INSIGHTS* Why you CAN start a business on Instagram What you can accomplish with even 30 minutes a day on Instagram The number one reason why your following is NOT growing BONUS: I've created a LIVE Masterclass, Get The Gram on December 21 to show you the 5 Steps To Grow An Engaged Following On Instagram. Register here: http://www.sidehustlepro.co/getthegram Hosted on Acast. See acast.com/privacy for more information.


