FINITE: B2B Marketing Podcast for Tech, Software & SaaS

This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems. Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collaborate with clear communication and shared goals. On this episode of the FINITE Podcast, Allison Munro, Chief Marketing and Ecosystem Officer at Vena, shares how she has turned her organisation into a thriving ecosystem, aligning sales, marketing, finance and other teams for a better culture, and better business performance. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

On this FINITE Podcast episode, Alex and our guest, Mieke Doornbos, discuss the collaboration between marketing and sales for B2B tech growth.At the time of recording, Mieke was the Commercial Director at MIMETAS, a biotechnology company looking to engineer diseases for scientific testing. With a highly technical product and a remote team, she shares how she rids the gaps between sales and marketing in her organisation. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantly, humility. Tom Furr, currently CMO at legal-tech DISCO, has risen to B2B leadership from a background in brand. Despite having not gone to uni, and dropping out of school at 16, Tom's approach to business is one of learning; learning from other leaders and learning from his team. Listen to the episode to hear how Tom feels being the youngest exec in the boardroom, while leading an ambitious marketing team from an office bigger than his living room. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Jenna Chambers, Head of EMEA Partnerships at Terminus, shares tips on gaining internal buy-in for ABM programs. Topics include challenges in getting buy-in, starting ABM with a pilot program, defining budgets, getting sales team on board, and metrics for proving value.

You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you'll have seen or read his book, Converted: The Data-Driven Way to Win Customer's Hearts. On this FINITE Podcast episode, Neil shares some of the key takeaways from the last section of his book, including cultural shifts that should be made in B2B tech orgs, and ways to utilise data for a more lucrative outcome. Find Neil's book here. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Richard Maclauchlan is always hired to get things off the ground, such as the FIFA World Cup Trophy Tour by Coca-Cola in his B2C agency days. He pivoted to B2B tech when he led the development of brand and activation for LogMeIn's portfolio of enterprise SaaS products, including GoToWebinar. Now, Richard is VP of brand at Workhuman. It probably needs no introduction, but Workhuman is a leading enterprise HR platform, where Richard is currently taking an emotion-led approach to brand marketing. Listen to this podcast to learn more about Richard's career shift, how he's making the end user a central focus at Workhuman and why you should think about emotion in your own B2B marketing strategy. 

When your brand values aren't aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge - to uptake and to get buy-in for.  On this episode of the FINITE Podcast, Idan Gol, VP Marketing at Mesh Payments, takes us through his journey rebranding on a budget. He shares his timeline, objectives, if he worked with freelancers and how he communicated the importance of the rebrand to founders. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridges the gap between marketing and communications for a leading FinTech organisation that serves 3000 financial institutions and 1.2 billion people.On this FINITE Podcast, Evelina shares how she leads both functions to reduce silos for successful messaging. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

While many growth marketers consider customer churn a barrier to success, most fail to consider just how top-of-funnel churn really is. On this FINITE Podcast, Jesus Requena, VP Growth Marketing at Figma, shares how reducing customer churn is, yes, about recapturing the interest of waning users, but also about acquiring the right users in the first place. Jesus' extensive background in self-serve SaaS marketing has given him incredible insights into the details of customer retention, and we're so pleased he delivered his key takeaways on this episode of the FINITE Podcast. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.