FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Vince Howard is a Senior Marketing Leader working in the FinTech and Web3 space. He joins FINITE podcast host Alex Price to tell his story of entering the marketing world, his growth journey to becoming a marketing leader and offers his perspective on how AI may change the marketing landscape.The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

On this week's episode, our host Alex Price is joined by Caitlin Allen, VP of Marketing at OpenComp.  Listen as they discuss building high performance marketing teams based on Caitlin's vast experience in the marketing industry working in a variety of B2B businesses and team structures.The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

On this week's episode, our host Alex Price is joined by Rowan Tonkin, CMO at Planful. The topic of conversation is how marketing & finance teams can collaborate to achieve the outcomes that ultimately, everyone wants!The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.Support the show

Join FINITE podcast host Alex Price and guest Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase as they discuss Shanee's love of product led growth, how PLG can vary in different companies and what PLG success looks like. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Join FINITE podcast host Alex Price and Chief Marketing Officer of Exclaimer, Carol Howley, as they explore how to go about building long term, sustainable demand for a B2B tech brand, with a focus on revenue generation, not just counting leads. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fair to say that Amrita's perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much time and energy in attribution isn't worth it after all...! The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Thomas Peham, VP of Marketing at Storyblok, shares his extensive B2B SaaS marketing insights. He dives into the crucial role of content marketing in demand generation and how to kickstart it on a tight budget. Thomas emphasizes prioritizing quality and leveraging direct customer interactions for authentic content. He discusses balancing SEO strategies with creative campaigns and the evolving landscape with AI, urging marketers to focus on creativity. Plus, he hints at Storyblok's exciting venture into more video content!

Martha Aviles is VP of Marketing at Talroo and has spent a big part of her career helping to market complex products to technical buyer personas. Join us as we dive into her background and experiences.The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

On this episode of the FINITE podcast hear from Web3 trailblazers on how to reach and engage new B2B audiences. Luigi Congedo Managing Partner at Epoch Partners and Rachael Berkey VP Social Strategy at Clarity, discuss the exciting intersection of Web3 and B2B marketing.  The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

If you haven't heard of IFS, they're one of the largest and fastest-growing B2B software companies in the market, so we're honoured to have Oliver Pilgerstorfer, CMO, on this episode of the FINITE Podcast. Oliver shares his journey at IFS so far, what changes he's enacted in terms of brand and demand gen, and more generally, how he's retained a commercial mindset to drive tangible growth against ambitious objectives. Plus, listen to learn why IFS decided to sponsor the London Cable Car as one of their best branding endeavours yet! The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.