FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Jodi Norris
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
Episodes
Mentioned books
Jun 26, 2019 • 34min
#4 - Digital marketing challenges with on demand CMO Oren Greenberg
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Oren Greenberg.Oren is an experienced on demand chief marketing officer and growth marketer working with a number of growing tech scale ups & corporate innovation projects.Our host Alex Price sits down with Oren to talk about everything from growth hacking to hiring the right marketing team to balancing data and performance marketing.Visit finite.community to find out more about the FINITE community and join a future event.
Apr 5, 2019 • 27min
#3 - Exploring culture as a part of marketing with Hannah Voss, Fluidly
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Hannah Voss. Hannah transitioned from B2C marketing at Post Office before joining Fluidly as Growth Marketing Manager, an intelligent AI cashflow forecasting software helping small businesses to better manage their finances. Our host Alex Price sits down with Hannah to hear about how Fluidly have worked on their company culture as a team, how this forms a part of marketing and potentially even becomes a strategic competitive advantage within Fluidly's marketing strategy.Visit finite.community to find out more about the FINITE community and join a future event.
Mar 29, 2019 • 37min
#2 - Talking Sales & Marketing Alignment with Nathan Bethell, Ricoh UK
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Nathan Bethell. Nathan has an interesting background having begun his career in sales before moving over to marketing, and is well placed to offer his thoughts on getting sales and marketing functions working together with a refreshing and pragmatic outlook! Currently working in marketing for Ricoh UK, Nathan has a wealth of experience across B2B technology businesses. Sales & marketing alignment is a hot topic and something that comes up at nearly every FINITE event we have hosted, so this felt like a very relevant conversation. Our host Alex Price sits down with Nathan to hear about his work and tips for aligning sales and marketing teams.Join us at a future FINITE event in London by visiting finite.community.
Mar 25, 2019 • 35min
#1 - Talking CRM with Kartik Krishnan, Founders Factory
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Kartik Krishnan. Kartik is an experienced B2B marketer, and currently leads B2B growth marketing at the Founders Factory incubator, working as an advisor to lots of interesting B2B technology companies. CRM is a challenge for nearly all marketers and businesses of every size, and Kartik has developed a great framework for breaking down CRM to make it as straightforward as possible that you can read more about by clicking here. Our host Alex Price sits down with Kartik to hear about his work and the CRM framework he has developed for leveraging CRM.For more information on the FINITE B2B Marketing in Tech community, visit finite.community.
