FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Cindy Atinault is VP of Marketing at Senseye, an enterprise B2B tech company providing a predictive maintenance solution that drives forward innovative automated industrial operations.FINITE podcast host Alex Price sat down with Cindy to explore her role as VP of Marketing at Senseye and how the latest MarTech and AI tools can help to empower marketers, get results, drive ROI and more closely align with sales.Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Steve Toth is SEO Manager at FreshBooks, the all-in-one invoicing and accounting SaaS solution that makes running a small business easy, fast and secure.Based in Toronto, Canada our host Alex Price joined Steve over a Zoom call to talk all things SEO for B2B SaaS companies and explore Steve's approach to SEO along with how SEO works at FreshBooks. And of course any future trends within the world of SEO.Steve also runs SEO Notebook, where he has quickly built a following thanks to his deep insights and observations from the world of SEO.Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Steve Mann is VP of Marketing at ThetaRay, a big data and cyber security platform that provides faster, more accurate analytics solutions for identifying emerging risk, discovering new opportunities, and exposing blind spots within large, complex data sets. On a recent trip to New York, FINITE podcast host Alex Price sat down with Steve to explore his role as CMO at ThetaRay and have a fascinating (and sometimes philosophical discussion!) on the psychology of marketing!Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Nicole Lindenbaum is VP of Marketing at Teampay, a fast growing FinTech spend management platform that empowers employees with software that requests, approves, and tracks company spending in real-time.On a recent trip to New York, FINITE podcast host Alex Price sat down with Nicole to explore her role at Teampay office in NYC. Nicole shares some of the things she is working on from a marketing perspective to help enable her sales team to drive growth at Teampay.Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Guillermo Murga is Director of Marketing at Anvyl, 'The Intelligent Supply Chain Platform'.On a recent trip to New York our host Alex Price sat down with Guillermo to explore his role at Anvyl and background in marketing, both in global advertising agencies but also as the first marketer in fast growing B2B technology startups. Together, they explore how to lay the foundations for building and scaling a marketing team from scratch.Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event. 

John Enny is Director of Marketing at SaaS restaurant management platform xtraCHEF, which helps restaurants improve productivity and increase profits.Our host Alex Price sat down with John on a recent visit to New York to explore his day to day running marketing at xtraCHEF, and to try and answer some big questions around content marketing. Specifically, how can marketers walk that fine line between quantity and quality when it comes to content marketing?Visit finite.community to find out more about the FINITE community and join us at a future event.

Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software.Our host Alex Price sits down with Hannah to explore her role at Yieldify and dig into personalisation as they discuss where to begin, what the future could look like and how Hannah runs B2B marketing at Yieldify.Visit finite.community to find out more about the FINITE community and join us at a future event.

Ashley Kessler is Head of Marketing & Business Development, EMEA at Calabrio, an innovative work force optimisation platform that empowers organisations with customer experience intelligence.Our host Alex Price sits down with Ashley to explore her combined EMEA marketing and business development role at Calabrio, whilst talking about their account based marketing approach to marketing which they refer to as 'Account Based Targeting'.Visit finite.community to find out more about the FINITE community and join us at a future event.

Mark Walker is Chief Revenue Office at Attest - a technology platform that allows businesses and brands to ask consumers questions, analyse data, and discover insight all in one end-to-end platform.Our host Alex Price sits down with Mark to explore what his role as Chief Revenue Office at Attest encompasses, before discussing the topic of balancing brand and performance marketing and asking big questions such as are B2B marketers too obsessed with data?!Visit finite.community to find out more about the FINITE community and join us at a future event.

Dr Sven Molner joined the Institute of Management Studies at Goldsmiths University here in London as a Lecturer in Marketing in August 2016. He is the programme director of the MSc in Consumer Behaviour.Prior to joining Goldsmiths, Sven worked at Cass Business School, City University London, as a Lecturer in Marketing, and was a Research Fellow at Judge Business School, University of Cambridge. He obtained his PhD in Management from the University of St. Gallen in Switzerland.Host Alex Price sits down with Sven to talk about the value of 'theory' in marketing education, both for students and practitioners, in a saturated education and training marketplace offering everything from 1 day courses to full Masters programmes. They also explore some of the theories used in his teachings (for example the creation of new markets). Visit finite.community to find out more about the FINITE community and join us at a future event.