FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Podcasts are a lucrative channel for marketing growth, to put B2B tech companies in front of their target personas in an engaging way. On this episode of the FINITE Podcast, you'll learn why podcasting can boost the brand of your company, what it takes to start one, where podcasting is headed and some helpful production tips. Our guest is Ari Applbaum, VP Marketing at Audioburst - an AI-based Voice Search platform that connects audio content and users. Ari has experience-backed insights into the world of B2B podcasting. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts. On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov, VP of Global Marketing at Gloat. Having lead global innovation at Google and the launch of Google's BrandLab, Ruslan has a deep insight into the importance of emotional storytelling in marketing and why this holds true in B2B. Listen to the episode to learn why emotion is relevant in B2B marketing, the neuroscience behind B2B decision making and how to find stories to market your B2B company. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. Support the show (https://finite.community/)

Customer advocacy can drive retention, improve product and create a sense of pride in being a part of your organisation. On this episode of the FINITE Podcast we hear from Kevin Lau, Global Head of Customer Advocacy at Adobe. Kevin tells us how he empowers Adobe’s customers to get involved, stay loyal and promote Adobe’s products. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

Marketing ops encourages a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift directions and test new ideas at the drop of a hat? On this episode of the FINITE Podcast, we’re joined by Adam Goyette who is currently VP Marketing at Help Scout and also an advocate for scrappiness in B2B tech marketing. Adam dives into what scrappiness in marketing means, if it’s a culture or mindset, the upsides and downsides of scrappiness, and his favourite scrappy-friendly tools. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration. On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of Marketing at Adaptavist - a global technology and innovative solutions provider of Atlassian apps. Laura and Alex discuss key differences between marketing technical and non-technical products, and aspects a B2B marketer should assess in terms of channels, messaging and strategy. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

Buyer enablement can reduce the friction of a complex B2B buyer journey. In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally and to get buy in from 10+ decision makers. Listen to the episode to find out tactics you can use to encourage your leads to turn into customers. Find more information about the complexity of the B2B buying journey by Gartner. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

Revenue Operations aligns marketing and sales to find gaps in revenue streams and keep teams at maximum efficiency for business growth. It is a customer centric approach that focusses on the whole buyer journey. On this episode of the FINITE Podcast for B2B marketers, our host Alex sat down with Lorena Morales, VP of Marketing at Go Nimbly. Go Nimbly is a Revenue Operations company that helps SaaS companies break down silos between their teams. Lorena and Alex dive into the what, why and how of Revenue Operations so that you can start seeing revenue, marketing, sales and growth with a wide lens. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

B2B marketers know that content is king. But where should this content go? On your blog? Or somewhere else? Amit Bivas, as part of his role as VP Global Marketing at Optimove, also leads a standalone publication for CRM marketers called PostFunnel. PostFunnel is a brand building machine, as it positions Optimove as thought leaders within the CRM space. On this episode of the FINITE Podcast for B2B marketers, Alex talks to Amit about how PostFunnel came about, why it works and how he runs it. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

Brand building is a must for all B2B companies, in order for them to engage with customers and build a relationship before a sales pitch. At IBM, brand is of particular importance for the 100+ year old company that is constantly evolving in their role as a technological innovator. On this episode of the FINITE podcast for B2B marketers, Alex talks to Brendan McGuire. At the time of recording, Brendan was Brand Amplification Leader at IBM, a role that lets the world know what IBM is, what it does and what it stands for. Listen to the episode to learn more about brand amplification and how Brendan used stories from IBM’s workforce of 300000+ to amplify the IBM brand. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself. On this episode of the FINITE Podcast, let experienced B2B marketing leader Melissa Ayres explain why go-to-market is a business strategy and why it has to remain flexible. Having been a consultant for many years, Melissa creates a GTM plan like a painting on a canvas. She forges alignment between teams, communicates to the C-Suite and avoids planning paralysis! At the time of recording, Melissa was a consultant working with Cervest and has since joined them as CMO. Cervest's Climate Intelligence platform, powered by Earth Science AI, helps businesses and governments anticipate and act on the effects of climate risk on physical assets.---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community.