FINITE: B2B Marketing Podcast for Tech, Software & SaaS

A growing dependency on marketing automation begs the question: Will technology replace marketers? On this special episode of the FINITE Podcast, you'll hear from an expert entrenched in the world of marketing technology, Julien Decot, Snr Director of Marketing Partnerships at Facebook. Julien has an incredible take on the role of technology in B2B marketing, as he thinks optimistically about the opportunities MarTech can bring, and questions a widespread fear that marketers will lose their jobs to bots. Julien shares how to leverage technology for the greater good of creativity, and gives examples of brands who are using it to their advantage. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.community. 

B2B brand marketing can be difficult to define, as a collective of touch points and channels can generate ambiguous results. Despite this, Kevan Lee does a fantastic job of describing and advising brand marketing in B2B.  Kevan Lee is an experienced B2B tech marketer, having worked at Polly, Buffer and other fast-growing SaaS companies. He is currently Head of Marketing at Oyster, where he maintains a focus on brand building and storytelling. On this episode of the FINITE Podcast, hear tips for where to start with brand marketing, how to leverage employees and stories, who owns the brand of a company and how bias comes into play. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

Product marketing and positioning is about finding context. It's about looking at competitors, categories, jobs to be done and features to cement your product in the marketplace. On this FINITE Podcast episode, hear from Vakis Rigas, VP Marketing at Shypple. Vakis has an extensive background in product marketing at top tech companies such as Typeform and Google. He has success-backed ideas for positioning, and how to achieve long lasting success by dominating a category, standing out from competitors and finding the needs of an audience.  ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

Keith Povey, Director of Marketing at Feefo, discusses the pivotal role of customer experience data in shaping B2B marketing strategies. He emphasizes how modern MarTech enables companies to capture valuable insights on brand perception and customer preferences. Povey shares experiences from both agency and client sides, and explores the evolution of customer experience into a strategic necessity. Dive into how businesses like Kia and Toyota utilize feedback for growth, highlighting the importance of collaboration across departments for effective customer retention.

Marketing is critical to driving growth and to help businesses move from startup to scale up. On this FINITE Podcast, we dive into key factors of scaling up, such as getting buy-in from the C-suite, hiring generalist marketing roles and building repeatable processes to make room for creativity. Our guest Emma Jessica Knox has a wealth of experience in B2B tech startups, scale ups and agencies such as HubSpot, Yieldify and her current role as VP of Marketing at HERO - a platform that provides online shoppers with a human touch. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike - a popular work management platform. Heidi herself has a team of MDRs, so she explains why they benefit her marketing function, and how she distinguishes them from SDRs. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

When you hear 'influencer', you might think of Instagram and #ads for skincare or shaving supply subscriptions. In fact, influencers are valuable in B2B too as they connect you directly with your audience. On this episode of the FINITE Podcast, you'll hear from Amisha Gandhi who works with B2B influencers as SVP Marketing at Tipalti - a global payables automation solution. Amisha and Alex discuss what B2B influencer marketing looks like in practice, common misconceptions and how to get started with an B2B influencer strategy. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all areas of an organisation. On this episode of the FINITE Podcast, we talk to Lucy Heavens, Marketing Director at Wealth Dynamix and Co-founder of RegTech Women. Lucy has an informed background in diversity in B2B, knowing how it should be implemented and why. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

Do you have your eyes on a seat at the executive table? As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success.  On this episode of the FINITE Podcast, we sat down with Juliette Kopecky, CMO at LinkSquares - end-to-end contract lifecycle management powered by AI. Juliette talks us through her journey from sales at HubSpot to CMO.  Learn how she did it with takeaways you can apply to your own B2B marketing career path. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. 

In a digitally transforming B2B marketplace, a website host can determine whether an organisation thrives or fails. On this episode, we talked to Miriam Schwab, CEO/Co-Founder and David Leichner, CMO at Strattic - the leading WordPress hosting platform that converts websites to static. Alex, Miriam and David dive into the website hosting space, how it has evolved, where it's going, and why marketers should pick their website host in the interest of speed, SEO and security. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community.